A music manager's basic role is to bring together artists, projects, and record labels to meet their goals, such as generating hit songs or booking performances. To be a good music manager, one needs to be organized, skilled in working with people, and knowledgeable about the current music industry. The document then provides details about Scooter Braun and how he came to manage Justin Bieber after discovering one of Bieber's YouTube cover song videos in 2008 and helping facilitate his rise to fame through connections with record executives.