Earth Hour Live 2013

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By Joe Dix, websites manager at WWF UK - tweets @dixign

Published in: Technology, Travel
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Earth Hour Live 2013

  1. 1. We have Great events (often closed doors) Experts (the public might never meet) Supporters all over the place
  2. 2. Earth Hour ˈərθ ˈæʊr noun A unique annual phenomenon that focuses the world’ s attention on our amazing planet, and how we need to protect it. On Earth Hour hundreds of millions of people turn off their lights for one hour, on the same night, all across the world in a huge, symbolic show of support.
  3. 3. Earth Hour ˈərθ ˈæʊr noun Basically... People and landmarks turn off their lights for an hour
  4. 4. Happens in over 150 countries Over 7000 towns and cities get involved 10 million people took part in the UK this year
  5. 5. Our question: How do you connect a lot of individual activities happening across the world?
  6. 6. This year (in the UK)... 10 million people take part in the homes - “Doing it in the Dark” McFly playing live in panda onesies Landmarks switching off: Big Ben, Parliament, Tower Bridge, Forth Road Bridge, Buckingham Palace, St. Pauls Cathedral, London Eye, The Gherkin...
  7. 7. Suggestions included: Updates through twitter Facebook posts Post videos out through the hour but they all seemed to lack the “this is happening right now” feel...
  8. 8. “Why don’t we stream it live on the web?”
  9. 9. How to organise a live stream (maybe)
  10. 10. Step 1: Decide what will go in it (the content) Block out a timetable for the event
  11. 11. Joe’s top tip #1 Live streams can be as big or small as you like. It’s probably best to start small
  12. 12. We went big: 8:25: Live (show past footage) 8:30: Live landmark switch offs 8:37: More past footage 8:45: McFly’s performance 9:15: Real people “doing it in the dark”
  13. 13. Joe’s top tip #2 Filler is your friend. If you’re doing something complex gather prerecorded material: good for: - connection goes down - things go wrong - schedules change last minute
  14. 14. Step 2: Consider your platform. YouTube live | Google Hangouts | Something else
  15. 15. Joe’s top tip #3 Use YouTube Live
  16. 16. Step 3: Equipment: Computer | Camera | Internet | Matrox box(?)
  17. 17. Step 4: Check your internet connection speedtest.net
  18. 18. Step 4.5: Rejig schedule 8:25: 8:30: 8:37: 8:45: 9:15: Live (show past footage) Live Big ben and parliament switch off More past footage McFly’s performance Recordings of switch offs Real people “doing it in the dark”
  19. 19. Joe’s top tip #4 Decide where you’re going to show it. Stream on YouTube | Social site | Embed on site
  20. 20. Step 5: Dress rehearsal Go through everything - as live - step by step
  21. 21. On the night
  22. 22. Joe’s top tip #5 Pay attention to the comments We had over 4,000 comments on YouTube (no-one was watching YouTube)
  23. 23. The results Target was 10k people watching live... In the end 34k+ watched live 200k+ people watched the playback over the next week 4.5k people signed up to show their support for Earth Hour on the night.
  24. 24. Joe’s final top tip Make any edits asap You can edit videos within YouTube as long as they’re under 10k views
  25. 25. Thank you earthhour.wwf.org.uk @dixign

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