1. Social Media + Social
Data = Fundraising
Success
Susan Chavez, Marketing & Communications Consultant

2. Social media is...

3. Are you listening?
Really?

4. Consider...
46% Facebook fan & 264% Twitter followers growth
In 2012, online revenue increased by 21%
33% of online donations are driven by email
Monthly giving revenue grew 43%

5. Tell me about yourself...

6. Social Data
Publicly available & easy to access
Real time / Current
CRM?

7. Strategies
Emails
Campaign landing pages
Access
Highlight
Incentivize

8. Super Connector
Minority
Influential
All over social media
Creators

9. Engagers
Active on social media
Influential within their
network
Share

10. Lurker
Majority
Quiet
Prefer networking within
smaller circle
Active on 1-2 social
networks

11. Newbie
First-impression is key
Ladder of engagement

12. Foundations are staffed by
people!

13. Nonprofit Grantee use
of Funder Social
Media
18% of grantees engaged with
funders in 2012
up from 16% in 2011
38% of grantees reported not
knowing whether funders use
social media
10% accessed funder Facebook
pages

14. Ways to Engage
with Funders
Listening dashboard
Email Subscription
RSS
Share
Comment

15. Wrap-Up
Listen and pay attention
Identify who your supporters are
Engage with funders as you would
individual supporters
Connect with supporters based on
who they are and where they are

16. References
“Understanding the Value of Your Social Media Influencers:
How to Identify and Empower Those Who Can Engage an
Entire Community.” Blackbaud. June 2012.
Grantees’ Limited Engagement with Foundations’ Social
Media.” Center for Effective Philanthropy. 2012.
"2013 eNonprofit Benchmarks Study.” M&R Strategic
Services & NTEN: The Nonprofit Technology Network. 2012

17. Thank You!
Facebook.com/SusanChavezPage
Twitter.com/Susan_Chavez
Pinterest.com/Susan_Chavez