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Dennis Yu - Competitive Analysis on Facebook

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Dennis Yu - Competitive Analysis on Facebook

  1. 1. Putting It Together With Analytics<br />Dennis Yu CEO Blitzlocal<br />dennis@blitzlocal.com<br />
  2. 2. Average Facebook User Has<br />229Facebook friends<br />People from high school<br />Extended family<br />Coworkers<br />College friends<br />Immediate family<br />People from voluntary groups<br />Neighbors<br />22%<br />12%<br />10%<br />9%<br />8%<br />7%<br />2%<br />Source : Pew Research Center’s Internet & American Life Project<br />
  3. 3. Who Is Your Audience?<br />Offline<br />Online<br />Facebook<br />
  4. 4. See How Things Relate<br />
  5. 5. See Where Your Fans Overlap<br />Fans of Both<br />113,400<br />
  6. 6. Average Facebook Fans Of Fortune 1000 Companies<br />128 Fortune 1000 Companies Do Not Have A Page!<br />
  7. 7. CTR And CPC By Industry<br />
  8. 8. See How The Competition Compares<br />22,000,000<br />fans<br />19,000,000<br />fans<br />16,000,000<br />fans<br />14,000,000<br />fans<br />4,000,000<br />fans<br />4,000,000<br />fans<br />900,000<br />fans<br />500,000<br />fans<br />400,000<br />fans<br />65,000<br />fans<br />32,000<br />fans<br />33,000<br />fans<br />800<br />fans<br />1,100<br />fans<br />200<br />fans<br />Consumer Brands<br />Retail Brands<br />E-Commerce Brands<br />Niche Brands<br />Local<br />Brands<br />*Fan Counts Taken 1.25.11<br />
  9. 9. See Your Stats In Real Time<br />
  10. 10. See Who Is Saying What, Where<br />
  11. 11. Summary<br />Using Analyitcsyou can:<br />See how different tactics affect the big picture<br />See where you stand next to competitors<br />See how you’re doing in real time<br />See what your fans are talking about<br />With all these resources and more provided you can get the edge over the competition.<br />
  12. 12. Thank You!<br />Dennis YU<br />CEO Blitzlocal<br />dennis@blitzlocal.com <br />Twitter.com/dennisyu<br />Blog: dennis-yu.com<br />

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