Dennis Yu - Competitive Analysis on Facebook

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  • Every brand is going to have different proportions between offline consumers, consumers online and consumers on Facebook. We are able to estimate the size of these populations by comparing against direct competitors, related competitors and related brands.We have several techniques to estimate potential size: one based competitor traffic figures and one based on overall web traffic. As for current size, there is the size of the main hub, plus the overall portfolio that includes the pages.
  • Overlap calculated proportionately from FB ad tool
  • Dennis Yu - Competitive Analysis on Facebook

    1. 1. Putting It Together With Analytics<br />Dennis Yu CEO Blitzlocal<br />dennis@blitzlocal.com<br />
    2. 2. Average Facebook User Has<br />229Facebook friends<br />People from high school<br />Extended family<br />Coworkers<br />College friends<br />Immediate family<br />People from voluntary groups<br />Neighbors<br />22%<br />12%<br />10%<br />9%<br />8%<br />7%<br />2%<br />Source : Pew Research Center’s Internet & American Life Project<br />
    3. 3. Who Is Your Audience?<br />Offline<br />Online<br />Facebook<br />
    4. 4. See How Things Relate<br />
    5. 5. See Where Your Fans Overlap<br />Fans of Both<br />113,400<br />
    6. 6. Average Facebook Fans Of Fortune 1000 Companies<br />128 Fortune 1000 Companies Do Not Have A Page!<br />
    7. 7. CTR And CPC By Industry<br />
    8. 8. See How The Competition Compares<br />22,000,000<br />fans<br />19,000,000<br />fans<br />16,000,000<br />fans<br />14,000,000<br />fans<br />4,000,000<br />fans<br />4,000,000<br />fans<br />900,000<br />fans<br />500,000<br />fans<br />400,000<br />fans<br />65,000<br />fans<br />32,000<br />fans<br />33,000<br />fans<br />800<br />fans<br />1,100<br />fans<br />200<br />fans<br />Consumer Brands<br />Retail Brands<br />E-Commerce Brands<br />Niche Brands<br />Local<br />Brands<br />*Fan Counts Taken 1.25.11<br />
    9. 9. See Your Stats In Real Time<br />
    10. 10. See Who Is Saying What, Where<br />
    11. 11. Summary<br />Using Analyitcsyou can:<br />See how different tactics affect the big picture<br />See where you stand next to competitors<br />See how you’re doing in real time<br />See what your fans are talking about<br />With all these resources and more provided you can get the edge over the competition.<br />
    12. 12. Thank You!<br />Dennis YU<br />CEO Blitzlocal<br />dennis@blitzlocal.com <br />Twitter.com/dennisyu<br />Blog: dennis-yu.com<br />

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