Every brand is going to have different proportions between offline consumers, consumers online and consumers on Facebook. We are able to estimate the size of these populations by comparing against direct competitors, related competitors and related brands.We have several techniques to estimate potential size: one based competitor traffic figures and one based on overall web traffic. As for current size, there is the size of the main hub, plus the overall portfolio that includes the pages.
Overlap calculated proportionately from FB ad tool
Dennis Yu - Competitive Analysis on Facebook
Putting It Together With Analytics<br />Dennis Yu CEO Blitzlocal<br />firstname.lastname@example.org<br />
Average Facebook User Has<br />229Facebook friends<br />People from high school<br />Extended family<br />Coworkers<br />College friends<br />Immediate family<br />People from voluntary groups<br />Neighbors<br />22%<br />12%<br />10%<br />9%<br />8%<br />7%<br />2%<br />Source : Pew Research Center’s Internet & American Life Project<br />
Who Is Your Audience?<br />Offline<br />Online<br />Facebook<br />
Summary<br />Using Analyitcsyou can:<br />See how different tactics affect the big picture<br />See where you stand next to competitors<br />See how you’re doing in real time<br />See what your fans are talking about<br />With all these resources and more provided you can get the edge over the competition.<br />