1. 2015 Lake Nona Impact Forum Social Report
Twitter Totals
Impressions 1,600,000
Retweets 194
Mentions 153
New Followers 110
Facebook Totals
Impressions 15,428
Organic Reach 2,069
Page Clicks 468
New Likes 23
LinkedIn Totals
Impressions 556
Unique Visitors 14
Engagement (Clicks, Likes,
Shares, Interactions)
7
Instagram Totals
Engagement (Clicks, Likes,
Shares, Interactions)
200
New Likes 15
Lake Nona Institute had a very successful social media effort with the 2015 Lake Nona Impact Forum (LNIF). One
goal was to increase the real-time conversations on social media with key industry influencers and delegates by
focusing on live tweeting throughout the three-day event. Another goal was to conduct conversations with key
constituents and partners beforehand to share key social media handles, hashtags and content with their online
audiences. Below is a full report of Lake Nona Institute’s organic social channel activity:
Social Highlights:
• In comparison to the 2013 Lake Nona Impact Forum:
o Twitter mentions saw a 488% increase and retweets saw a 1392% increase.
o Facebook reported a 13,315% increase in impressions, a 2,251% increase in organic reach and
a 721% increase in page clicks.
• Top 5 Key Engagement Users:
1. Dr. Oz 3.7 million followers
2. Arianna Huffington 1.8 million followers
3. Johnson & Johnson 97,000 followers
4. Sharecare 43,800 followers
5. Dr. Daniel Kraft 23,000 followers
5,600,000
5.6
Million
Twitter
Impressions
Number
of
times
users
saw
the
tweet
in
their
twitter
feed
#LNIF15
Posted
1,500
194
Retweets
Content
shared
by
LNIF
partners,
speakers
and
online
audience
@LN_Institute
153
Mentions

2. 2015 Lake Nona Impact Forum Social Report
Lake Nona Impact Forum Social Posts