6. Social Media 2015
Happy Cat Month
Website Total Views
4,233
Total Social Media Reach
4,684,173
7.
8.
9. Online social efforts allow non-profits to drive awareness,
share our story, cultivate donor relationships, and open up
two-way communication with advocates in ways never before
possible.
Benefits of Social Media
10. The Market is Occupied
92% of marketers reported that social media is important for their
business, up from 86% in 2013
More than 58% of marketers who have been using social media for one
year or longer improved search engine rankings
Other organizations are increasing their visibility all the time; we need to
keep up to succeed
11. Social Media is a Liaison
Not only do we share, we also receive information about both our
audience and our industry. We connect with others who are resourceful,
establish a stream of quality information, and in turn position ourselves as
a resource
Social Media posts frequently link to our website, blog, and newsletter,
creating a centralized web of communications which grows our audience
from multiple angles
12. What’s the social media time commitment?
Over 84% of participants found that increased
traffic occurred with as little as 6 hours per
week invested in social media marketing.
Social Media Marketing is a low risk, high
reward investment
13. Increased Connection; Increased Donations
Crowdfunding engages all age groups, providing a high campaign ROI
Donors are 34% more likely to give on responsive sites
Social Media is designed to facilitate interaction between organization and
audience
60% of millennials donate an average of $481 to non-profits each year
Online accessibility is increasingly expected; our audience is online and
performing many of its social and financial transactions there
Editor's Notes
Sixth annual report on the state of social media marketing, published by the Social Media Examiner in 2014
Sixth annual report on the state of social media marketing, published by the Social Media Examiner in 2014
Analysis of almost 5,000 donations made to105 small and midsized randomly selected nonprofits processed by Blackbaud’s Online Express between August 26th and October 25th of 2014
