The document provides a monthly report on Common Sense Media's Pinterest profile from July 7 to August 12, 2015. It summarizes key metrics such as a 9.36% increase in followers to 1.8k, a 6.18% increase in pins to 1.1k, and a 150% increase in average daily clicks to the website from Pinterest. Achievements during this period included reorganizing boards, adding new boards and pins, and updating pin descriptions to further engage audiences and raise awareness of Common Sense Media's resources.

1. 1
THE MONTHLY PINTERESTING REPORT 2015
JULY 7 - AUGUST 12
Common Sense Media
Camilla M. Dalisay
 Our Basic Numbers
July 7, 2015 August 12, 2015 Notes
1,646 followers 1.8k followers Increased by about 9.36%
Up by an estimated 154 followers.
40 boards 43 boards Boards retitled, reorganized, 2
deleted, 5 new boards added, 4 secret
boards added. New/ updated cover
images and descriptions.
1,036 pins 1.1k pins Increased by about 6.18%,
Up by about 64 pins.
Added and improved pin descriptions,
deleted some pins with dead links,
bad pictures, and no links. Redesigned
pin images for recent content.

2. 2
 List of currentPinterest boards and their number of pins and followers (as of August
12, 2015, in order of appearanceon our profile)
BOARD # OF
PINS
# OF
FOLLOWERS
NOTES
SUMMER FUNAND LEARNING 41 1.5k Kids& Parenting
FAMILY MOVIENIGHT 19 1.5k Kids& Parenting
BEST BOOKS FOR KIDS & TEENS 73 1.5k Kids& Parenting
BEST APPS FOR KIDS 8 1.5k Kids& Parenting
BACK-TO-SCHOOL 139 1.5k Kids& Parenting
TECH+MEDIA ADVICE FOR PARENTS 70 1.6k Kids& Parenting
GREAT MOVIES FOR KIDS 24 1.5k Kids& Parenting
GREAT TV SHOWSFOR KIDS 9 1.5k Kids& Parenting
GREAT TV FOR TEENS 2 1.5k Kids& Parenting
ALL ABOUT SOCIAL MEDIA 26 1.5k Kids& Parenting
COMMONSENSE SEAL! 17 1.5k Kids& Parenting
ECLECTIC MIX OF GREAT MEDIA 27 1.5k Kids& Parenting
OUR ALL-TIME FAVORITE MOVIES 25 1.5k Kids& Parenting
LATEST MOVIE REVIEWS 3 1.5k Kids& Parenting.
DIGITAL CITIZENSHIP 111 36.5k Sharedw/edutopiaandCommonSense Edu
LEARNING WITH TECHNOLOGY 27 1.5k Kids& Parenting
SCREEN TIME TIPS 29 1.5k Kids& Parenting
CYBERBULLYING 25 1.5k Kids& Parenting
SPECIAL NEEDS AND LEARNING
DIFFICULTIES
34 1.5k Kids& Parenting
KIDS MEDIA GUIDESBY AGE 2 1.5k Kids& Parenting
COMMONSENSE LATINO 4 1.5k Kids& Parenting
VIDEO GAMES FOR KIDS 30 1.5k Kids& Parenting
BEST MEDIA FOR LEARNING 29 1.5k Kids& Parenting
IN THE CLASSROOM 14 1.6k Kids& Parenting
PRIVACY& INTERNET SAFETY 18 1.5k Kids& Parenting
ALCOHOL, DRUGS, & SMOKING 24 1.5k Kids& Parenting
SEX, GENDER, AND BODY IMAGE 45 1.5k Kids& Parenting
VIOLENCE IN THE MEDIA 39 1.5k Kids& Parenting
MARKETING TO KIDS 20 1.5k Kids& Parenting
IN THE NEWS 15 1.5k Kids& Parenting
MOBILE LEARNING 121 2.5k Sharedw/Teacherson Pin…& Remind
COMMONSENSE KIDS ACTION 18 1.5k Kids& Parenting
LOL 8 1.5k Kids& Parenting
KIDS GIVING BACK 11 1.5k Kids& Parenting
NETFLIX - STREAMING OR DVD 30 1.5k Kids& Parenting
2015 OSCAR NOMINEES 22 1.5k Kids& Parenting
2014 OSCAR NOMINEES 54 1.5k Kids& Parenting

3. 3
CIVIL RIGHTS AND MLK JR 24 1.5k Kids& Parenting
NATIONAL POETRY MONTH 25 1.5k Kids& Parenting
HOLIDAY MOVIE CLASSICS 16 1.5k Kids& Parenting
HALLOWEEN 3 1.5k Kids& Parenting
MOVIES ABOUT THE OLYMPICS 14 1.5k Kids& Parenting
MORE ABOUT COMMONSENSE 2 1.5k Kids& Parenting
43 BOARDS 1.1k
pins
1.8k followers 6 likes
SECRET BOARDS WAITING TO GOLIVE
POSITIVE ROLE MODELS 0
QUOTES WE LOVE 0
FUNACTIVITIES WITH KIDS 0
LITTLE INSPIRATIONS 3
 Baseline Analytics
o Profile: Our accountprofile
6/01 – 7/7 7/7 – 8/10 Notes
Avg. Daily
Impressions
1,019 1,216 Increased by 19.33%
Avg. Daily Viewers 547 570 Increased by 4.20%
Avg. Daily Repins 8 10 Increased by 25%
Avg. Daily Repinners 6 8 Increased by 33.33%
Avg. Daily Clicks
(to website from
Pinterest)
4 10 Increased by 150%
Avg. Daily Visitors 3 6 Increased by 100%

4. 4
o Audience: Peoplewho haveseen at least one of our pins on Pinterestfrom
anywhere
6/01 – 7/7 7/7 – 8/10 Notes
Avg. Monthly Viewers 168, 708 190,211 Increased by 12.75%
Avg. Monthly
Engaged
3,445 3,499 Increased by 1.57%
 Other Boards (fromyour audience that contain many of your pins)
Unchanged from Last Report New
 Movies by Amy Roberts
 Apps for Kids by Rose Offner
 Family TV and Movies by Shannon
Godden
 Counseling Parent Resources by
Randi Brattin
 Books for Judah by Aaron
 Movies by Renee Mercier
 Movies for kids by Theresa Bielick
 Youth APPS by d
 Movies by d
 Entertainment: Family Movie Night
(PG)
o Website: Pins weand other people have pinned fromour website
6/01 – 7/7 7/7 – 8/10 Notes
Avg. Daily Impressions 10,015 11,496 Increased by 14.79%
Avg. Daily Viewers 6,563 7,457 Increased by 13.62%
Avg. Daily Repins 51 64 Increased by 25.49%
Avg. Daily Repinners 45 59 Increased by 3.11%
Avg. Daily Clicks
(to website from
Pinterest)
53 65 Increased by 22.64%
Avg. Daily Visitors 44 52 Increased by 18.18%
Avg. Daily Pin Creates 41 37 Decreased by 9.76%
Avg. Daily Pinners 30 24 Decreased by 20%

5. 5
 Definitions for understanding:
o Impressions: the number of times a Pin showed up in the home feed, search
results and category feeds of users.
o Repins: the number of times someone saved your Pin to one of their boards.
Repins are now Pins shared across Pinterest(repins by others will show up on
the newsfeeds of their followers, in category feeds, and are more likely to
show up in search feeds when people search for related content).
o Clicks: the number of clicks to your website fromPins on your profile.
o Viewersand Audience: anyone who has seen at least one of your pins
o Engaged People: anyonewho has liked, repinned, sent or clicked one of your
Pins
 Achievements this pastmonth:
o Changed the order of boards (placed morepopular and time-relevant boards
in top row)
o Retitled someboards
o Added and updated board descriptions
o Deleted unnecessary boards
 SupportClassroomLearning at Home
 Parenting, Media, and Everything in Between
o Added relevant new boards
 2015 Oscar Nominees
 Great TV for Teens
 Kids Media Guides by Age
 Common SenseLatino
o Updated cover photos, with a focus on intriguing clear pictures that visually
engage the user. Itwill take a bit of time and moreposts to ensureall boards
have a cover photo up to par.
o Pinned fresh content during work hours between 10am-4pm. Itwilltake a
while longer to see what times work better for posting.
o Sorted through previous pins and deleted irrelevantones
o Moved somepins to more appropriateboards
o Updated pin descriptions, made them more descriptiveand helpful
o Redesigned and designed new color-block Pinterest images using Canva.com
(with Lato font and the white-reversed horizontalCommon Sense Media logo)
o Put all boards into the Kids & Parenting category

6. 6
o Asked Web Team about inputting a code on our website so users can create
Rich Pins fromour site
o Posted more frequently to some of our morepopular boards: BestBooks for
Kids & Teens, Family Movie Night!, Best Apps for Kids
o Created secret boards (waiting to launch) to showcasewhatinspires us and to
appeal to the mommy pinner/blogger audience more so than we already do
 Positive Role Models (to be filled with real-life and fictional role models
for kids to look up to)
 Quotes We Love (to be filled with quotes about parenting, and relating
to our mission)
 Fun Activities with Kids (for activities parents and kids can do NOT with
media)
 Little Inspirations (to be filled with images of kids 0-17 years old, the
reason why this organization exists)
o Updated links in older pins (some pins didn’t even have a link to the website)
 Goal: to make our Pinterest presencestronger in order to reach out to our
audience of mothers and raise awareness aboutour resources
Goals Progress
Increaseour followers to 3,000 by
2016
Started with 1,646 followers (July 7) and
gained 1.8k followers (August 12).
Increased by about 9.36%
Up by an estimated 154 followers.
Increasetraffic to our website Average daily clicks to our website from
Pinterest increased by 150%
Increasethe visibility of our company
and resources
Average daily impressions increased by
19.33%
Better our look on Pinterest to look
more professionaland trustworthy
Still a work in progress, but did a lot of work
on our boards and pins! See Pinterest profile.