- The document analyzes the results of a questionnaire about audiences' interests, viewing habits, and knowledge related to chocolate and documentaries. - The results show that most people watch TV in the evenings, enjoy food documentaries, and are interested in learning more about the history and culture of chocolate since many respondents lacked this knowledge. - The questionnaire helps inform decisions about the documentary's channel, time of broadcast, inclusion of certain information, and use of a young female voiceover to appeal to the target audience.

1. Questionnaire analysis

2. 0
5
10
16-20 21-26 27-30 31-40 41-50 51+
10
2 3
5
We chose this question to define our audience and possibility define what their
interests will be later so that we can gather and improve on our questionnaire.
Then we can later change and absorb what the audience wants us to do. Our
responses allowed us to pick a more suitable audience on our theme.
What age are you?

3. 10
9
8.4
8.6
8.8
9
9.2
9.4
9.6
9.8
10
10.2
Female Male
We chose this question so that we could gather a larger audience and
also edit and change some things that the audience later. We presume
what the audience will like. Our response will let us define the topics
atmosphere.
What gender are you?

4. 0
2
4
6
8
4-5pm 5-6pm 6-7pm 7-8pm 8-9pm 9-10pm
1
4
7
6
3
1
The chart shows how many people/ majority of people who watch TV in several parts of
the day as more than half usually 6-7pm, and the people who chose this are usually the
16-20 wo are usually watching TV later on in the day. We will air the documentary later
on in the day so that our audience will watch it.
Time of day watching programmes?

5. 9 9
2
0
2
4
6
8
10
Daily Weekly Monthly Never
Again we chose this question because we wanted to see the most popular results
and will choose to focus on these details and choose this topic as our starting
point. We chose this because we wanted to see if our audience was in with the
food industry so that we could gather information.
How often do you eat chocolate?

6. 0
2
4
6
8
10
BBC 1 BBC 2 ITV Channel 4 Channel 5
9
3 3
4
1
Our responses show us that BBC1 was the most popular channel amongst
channel 4, therefore we will/might air with either one or two of these
channels. These channels are well know to be successful and will gain good
controversy towards our audience.
What channel do you tune into the most?

7. 0
10
White Milk
Dark
Bittersweet
8 9
2
1
This question for this was to gather the most popular answer so that we could
educate people on the chocolate industry/ on all things related to chocolate. We
will include this information so that we can show our audience about how
popular this food is. Most people answered for milk chocolate because of the fact
they are very popular as well as sell well.
What is your favourite type of chocolate?

8. 11
7
8
2
1
3
0
2
4
6
8
10
12
Yes No Interesting Don't like Annoying Boring
The answer to our results was yes or/ interesting were the highest results. This is
useful as it shows us which was the most reliable as we can show the audience
that we will influence and educate the responses about the chocolate
industry/food. These responses will determine how we change/improve the
documentary to make the audience more interesting.
Would you watch a documentary about chocolate?

9. How much would you spend on a chocolate bar?
8
4 4
0
1
2
3
4
5
6
7
8
9
Less than a £1 £1-£1.50 £2+
This feedback suggests that the better quality of chocolate, the more people
will pay for them. In our documentary we will include the different prices of
chocolate bars.

10. What is your favourite chocolate bar?
2
8
1
4
3
2
0
1
2
3
4
5
6
7
8
9
KitKat Twirl Wispa Mars Bar Crunchie Other
Column1
Column1

11. How often do you buy chocolate?
0
2
4
6
8
10
12
Daily Weekly Monthly
5
11
4
This feedback suggests that most people buy chocolate weekly which
is an important feature as we will then figure out why people buy
chocolate weekly more often instead of daily and monthly.

12. Do you enjoy watching food documentaries?
0%
20%
40%
60%
80%
100%
Yes No
11 9
This feedback suggests that most people like watching
food documentaries which is helpful as our documentary
is about food which means we will get a good amount of
viewers as 90% of people said yes.

13. Do you buy a certain type of chocolate for specific
reasons?
Yes
No
1119
This feedback suggests that most people know the
difference between different types of chocolate as 19
people said that they buy different ones for specific
reasons such as, events.

14. Do you watch documentaries on food, if so how
often?
0%
20%
40%
60%
80%
100%
Daily Weekly Monthly Yearly Never
0
7 5 3 5
Most people said that they watch food documentaries monthly or yearly. Some
people said never and then nobody said that they watch these types of
documentaries daily. This will help us with out target audience as we are aiming
it at people who do not watch these documentaries daily.

15. What days do you tend to watch TV the most?
0
2
4
6
8
10
12
14
10 10
13
8 6 8
Most people said that they watch TV on Wednesdays, which will help us
decide what day to air our documentary as more people will be watching.

16. Approximately, how long do you spend watching TV
everyday?
0-1 hours
1-2 hours
2-3 hours
3+ hours
3
4
6
7
Most people said that they spend 3+ hours everyday watching TV
including Netflix, which is good because they will have time to
watch our documentary.

17. Do you know the history of chocolate, if so give
examples?
5 16
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
Most people said that they do not know anything about
the history of chocolate which is useful to us because
we can include this in our documentary.

18. Do you know much about the use of chocolates in
other cultures? If so, what?
5
13
3
0
2
4
6
8
10
12
14
Yes No South
America
From this question we can see
that our audience doesn't
know much about the use of
chocolates in other cultures.
This is good as it allows us to
now talk about it to inform the
public about the use of
chocolates in different
cultures.

19. What colours do you associate with chocolates?
10
1
1
3
4
Purple
Black
Brown
Blue
Red
From this pie chart, we can see what colours the public associate with chocolate.
We asked this question so we could see what colour they think bout them, which
will then help us choose a primary colour in the documentary as the colour will
then fit in with the theme of the documentary.

20. What is your favourite colour?
4
3 3 3
1
3
1 1
0
1
2
3
4
5
Orange Pink Green Purple Black Blue Red White
This question also links with the last one. We asked this as well as the previous one
because it will give us an idea of what colours people prefer to see. Using a colour
that is very popular within our documentary will hopefully give us a larger
audience.

21. Do you know how chocolatees are grown?
15
5
Yes
No
This chart tell us the majority of our audience know how chocolate is grown.
However, there are still some that don't, this tells is that we can include how
chocolate is made/grown within our documentary and inform the public.

22. What channel would you check if you wanted to
watch a documentary?
8
1 1
4
0
7
0
1
2
3
4
5
6
7
8
9
BBC 1 BBC 2 ITV Channel 4 Channel 5 Netflix
With this question we can see that most of the public said they are most likely to
watch BBC 1 and Netflix. This helps us pick a channel to put our documentary on
to. We have chosen to put our documentary on Channel 4 even though its not the
channel where the public would look to find a documentary, however, there are
other food related programmes on Channel 4 so our documentary would fit in
well.

23. Do you know much about the nutritional value of
chocolates?
7
6 6
2
5
0
1
2
3
4
5
6
7
8
Protein Vitamin E Calcium Fats No
We asked this question to see if people knew some more information about
chocolate. This gives an idea of what people know about them as we will talk about
the facts of chocolate within our documentary.

24. What elements of documentaries do you find very
reliable?
6
11
3
0
Vox pops
Voiceover
Archive footage
Other
This question was very helpful to us as it tells us what people think is the most
important element of a documentary. The pie chart tells us what the public would
find most reliable within the documentary. It tells us that the public find a
voiceover most reliable within a documentary, this then allows us to put the most
favoured element in it so the public enjoy the documentary more.

25. What voiceover would you prefer to listen to
whilst watching a documentary?
11
7
9
10
0
2
4
6
8
10
12
Young Old Male Female
This question is very important as a voiceover is required within a documentary
and it ells us what the public prefer when listen to voiceover. This shows us that
the public prefer a young voice, preferably female. This is helpful as it then tells us
what voiceover to use in our documentary which will please the majority of the
public.