Juice Me is an online community and smartphone application that aims to connect juicers through educational content and promote holistic health. It is founded by Aminata Clason-Diop and Creative Director Christopher Waldekrantz. The platform will provide juicer profiles, recipes, reviews, and information on nutrition, cleanses, and local juice bars. It will generate revenue through advertising, affiliate programs, and app sales. The founders are requesting $14,000 in startup funding.

1. Juice Me
The Online Community and
Smartphone Application for Juicers

2. Mission Statement
 Juice Me’s mission is to promote holistic health and connect juicers
through engaging, interesting, and educational content.

3. Team Members
 Aminata Clason-Diop - Founder and Managing Director
 BBA in Entrepreneurship from Baruch College
 Worked in the retail industry in Stockholm
 Attending Integrative Nutrition to become a health coach
 Christopher Waldekrantz - Creative Director
 Studied at Berghs School of Communication
 Works as an Art Director at R/GA Stockholm
 Guest Speaker at Berghs School of Communication

4. Problem
 The need for healthier consumption habits
 The inconvenience of finding substitutes for artificial sources of energy
 The difficulty in locating small juice bars
 The lack of linkage between likeminded juicers
 The time consumption necessary to locate valuable information needed
when pursuing a healthier lifestyle

5. Solution

6. Juice Me’s Community
 Juicer Profiles  Recipes
 Juice of the Day  Reviews and Ratings
 Information about:  Sharing to Social Networks
 Nutritionist Food  Web Shop
 Juice Cleanses  Blogs
 Juice Bars  Meet-ups
 Blenders and Mixers

7. Juice Me’s Application

8. Market Size
 Target market: juicers, raw/organic foodies, and yogis who live in New
York City, are college educated, and between 20-54 years old
 Market size: 395,000 people, we estimate a reach of 12%
 Reach: social media, word of mouth, guerilla marketing
 Cost of acquisition: $5,000 in advertising cost and time spent within
social networks

9. Competition
Properties Juice Me Superfood HD
Online Community ✔
Recipes ✔ ✔
Location based Application ✔
Search Food based on Need ✔ ✔
Social Network Sharing ✔ ✔

10. Business Model
 Transaction fee
 Affiliate programs for our web shop
 Advertising-based
 Advertising space on our community
 Unit-based
 Sales of application via Apple’s App Store

11. Financial Request
Startup Cost
Interaction Designer $3,000
Coder $3,000
Copywriter $1,500
Photographer $1,500
Marketing $3,000
Working Capital $2,000
Total $14,000

12. Financial Projections

13. Juice Me
The Online Community and
Smartphone Application for Juicers