Metamorphosis of Forest Cluster

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The document discusses the transformation of Finland's forest cluster industry over time. It notes that the target is to double the value of forest cluster products and services by 2030, with at least half coming from new products and services. Drivers of change include new technologies, sustainability issues like reducing CO2 emissions, and utilizing biomass beyond just wood fibers. The forest cluster is aiming to become a "bioeconomic cluster" and expand into wider biomass research to create novel biomass-based products and establish Finland as a leader in developing a sustainable biosociety.

Technology Business

Metamorphosis of Forest Cluster

Juha Mäkimattila
15.11.2011

”THE TARGET IS TO DOUBLE THE VALUE OF FOREST CLUSTER
PRODUCTS AND SERVICES BY 2030. AT LEAST HALF OF THE VALUE WILL
COME FROM NEW PRODUCTS AND SERVICES”
Source: EFI Research Report 14

Forest industry today ”…double the value from 2006…”

New Technology is adopted quickly

Tablets
?
5% penetration one
year after launch
(iPad only)

Years after product launch

Source: The New York Times; U.S. Census Bureau; “A Critical Examination of Adoption Rates”, Hannemyr;
7
“New Economy Handbook”, Hall and Khan; Forrester Research; ComScore; Facebook; Google; AccuraCast Knowledge

New Pilots

”…half of the value will come from new
products and services…”

Wooden City - or sustainable biosociety?

Nanocelluloses – a Class of Nanomaterials

Variety of micro- and nanofibrillar celluloses
Novel products

Step change/breakthrough product properties

Cellulose nanomaterials
Industrial sidestreams,
wastesWood Biorefining by-products

Processing
Refining
Tailoring

Non-wood crop residues Industrial Pulps Wood, harvesting residues

To The Bioeconomic Cluster

”…double the value…”

Strategic Objectives by 2015
Forestcluster Ltd becomes “Bioeconomic-cluster Ltd” by 2013 and has
a strong and acknowledged position in biomass -centric research by 2015

Strategic Action 2
Systematic screening of purposeful partners
for knowledge, research and ownership

“Bioeconomiccluster Ltd“
Strategic Action 1
Systematic steering
of research themes
2015
to cover wider 2013
biomass discipline
2012
Strategic Action 3
Systematic development of research management and
clusters operating practices to manage global networks
Forestcluster Ldt and novel research fields

Time

Examples of potential partners
Biomass in its all forms Value Creating Chain New opportunities

27

”…goal is to establish in Finland a successful,
constantly developing (forest) cluster,
whose products and services are among the most
sought after in the world. This will pave
the way for a sustainable biosociety...”

Thank You! www.forestcluster.fi

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