A presentation showcasing the TEDx talk delivered by Giovanni Corazza concerning the topic of Creativity and 'Out Of The Box' thinking.
-Created by Priyanjit Biswas, Jadavpur University
Participants in business to business buying processSameer Mathur
The document provides information about an internship. Maulshri Pathak completed an internship under Professor Sameer Mathur at the Indian Institute of Management in Lucknow, India. Additional details about the internship can be found at www.iiminternship.com.
How can a firm develop and established an effective positioning in the marketBhaskar Jyoti Bora
Shubham Kumar created a document during an internship. The document discusses several topics but provides no details on the content. The creator and internship organization are not clearly identified.
The mystery behind storytelling :Julian Friedmann
it tells the secret behind story telling that every writer must follow in order to connect to audience .so that his story do not bore people but rather entertain them.
The document discusses strategies for capitalizing on polarization of brands. It notes that research shows polarizing brands can be less risky. It then outlines several strategies brands can use to take advantage of polarization, including placating haters, poking haters, amplifying polarizing attributes, driving wedge segmentation, launching provocative ads, and creating polarization to differentiate the brand.
What are the differences in positioning and branding in small bussinessBhaskar Jyoti Bora
This document discusses resources and provides a recap of key points including recapping an organization's goals and accomplishments. It also lists the creator and their internship experience in developing the document.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses powerful speaking and how to change the world. It lists gossip, negativity, judging, complaining, excuses, exaggeration, and dogmatism as powerful corners that should be replaced with honesty, authenticity, integrity, and love. It encourages greeting these concepts enthusiastically and outlines speaking powerfully and tools of voice as ways to make change in the world. It was created by Ashish Soni of IIT Delhi during an internship with Prof. Sameer Mathur of IIM Lucknow.
Participants in business to business buying processSameer Mathur
The document provides information about an internship. Maulshri Pathak completed an internship under Professor Sameer Mathur at the Indian Institute of Management in Lucknow, India. Additional details about the internship can be found at www.iiminternship.com.
How can a firm develop and established an effective positioning in the marketBhaskar Jyoti Bora
Shubham Kumar created a document during an internship. The document discusses several topics but provides no details on the content. The creator and internship organization are not clearly identified.
The mystery behind storytelling :Julian Friedmann
it tells the secret behind story telling that every writer must follow in order to connect to audience .so that his story do not bore people but rather entertain them.
The document discusses strategies for capitalizing on polarization of brands. It notes that research shows polarizing brands can be less risky. It then outlines several strategies brands can use to take advantage of polarization, including placating haters, poking haters, amplifying polarizing attributes, driving wedge segmentation, launching provocative ads, and creating polarization to differentiate the brand.
What are the differences in positioning and branding in small bussinessBhaskar Jyoti Bora
This document discusses resources and provides a recap of key points including recapping an organization's goals and accomplishments. It also lists the creator and their internship experience in developing the document.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses powerful speaking and how to change the world. It lists gossip, negativity, judging, complaining, excuses, exaggeration, and dogmatism as powerful corners that should be replaced with honesty, authenticity, integrity, and love. It encourages greeting these concepts enthusiastically and outlines speaking powerfully and tools of voice as ways to make change in the world. It was created by Ashish Soni of IIT Delhi during an internship with Prof. Sameer Mathur of IIM Lucknow.
This document summarizes key concepts from marketing modules covered during an internship. It discusses presentation tips, concepts of pricing strategies, a Disney consumer products case study, and an HBR article on human experience in advertising. The document provides an overview of developing price strategies, setting prices, adapting prices, and Disney's approach to marketing healthier foods to children. It also outlines four domains - public, social, tribal, and psychological - for placing effective ads based on the HBR article.
This ppt is on mobile apps that are created as a replacement for mobile adds by the company as their communication strategy to reach to consumers and engage with them for long time.
Mobile ads don't effectively engage users on devices due to the "fat finger effect" and people's dislike of interruptive ads. Instead, apps that add convenience, provide unique value, offer social benefits and incentives, or provide entertainment are more effective mobile strategies. The document outlines why apps are better for mobile marketing than ads and categorizes common types of useful, social, and entertaining apps that users prefer over ads.
How can companies attract and retain the right customers and cultivate strong...Bhaskar Jyoti Bora
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
How can a firm develop and establish an effective positioning in the marketBhaskar Jyoti Bora
Positioning is designing a company's offering and image to occupy a distinctive place in the minds of customers. To determine positioning, a company identifies their target market and competition to find their optimal points of parity and difference. They then create a brand mantra summarizing their positioning. Establishing the positioning involves communicating it throughout the organization so it guides all communications and actions. Alternative approaches to positioning include using brand narratives, storytelling, and cultural branding.
GreyWorldwide in Hong Kong and China is facing increased competition and needs to reposition itself through a customer relationship management (CRM) strategy. It plans to implement a proprietary CRM-based philosophy called Grey Relationship Management (GRM) to build customer loyalty. GRM will focus on building brands, developing customer knowledge through dialogue, and creating positive customer experiences. GreyWorldwide will use two tools - Brand Futures+ and GRM Charter - to operationalize GRM. This will help reinforce customer value beyond brand equity alone and address issues like price pressures and talent retention.
This ppt is on mobile apps which are created by company in place of adds as their communication strategy so as to reach to customers and engage with them for long term.
The document discusses social media branding and strategies for various brands. It covers how brands develop identities through symbolic and emotional associations with products. Social media allows brands to boost awareness, trials, and sales through content strategies, image-centric networks, advertising, and customer relationship management. Examples provided include main sponsors of the TV series "Suits" and social media campaigns by brands like Airtel. The document stresses focusing on fundamentals while keeping pace with social media developments.
MedNet, a trusted health information website, faces declining advertising revenues as competitors like the search engine Marvel adopt contextual advertising models. Windham, a pharmaceutical advertiser, is considering shifting its ad dollars from MedNet to Marvel. The case analyzes whether MedNet provides better value to Windham than Marvel. The analysis shows MedNet has higher click-through rates and profit margins for Windham compared to Marvel. Additionally, MedNet is compared to condition-specific sites like Cholesterol.com and different strategies are evaluated, with building on MedNet's trust and integrity found to be the best approach.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses how consumers evaluate and perceive prices. It outlines that consumers interpret prices based on prior purchasing experience, advertisements, communication with others, and online resources. An example is given about blue denim jeans being priced differently based on brand from $5 for street brands to $10,000 for high-end brands. The key factors that influence consumers' price perceptions are reference prices, using price as an indicator of quality, and prices ending in odd numbers.
How should a company adapt prices to meet varying circumstances and opportuni...Bhaskar Jyoti Bora
The document discusses how companies can adapt prices to varying circumstances and opportunities. It identifies several factors that affect price changes, including geography, demand, costs, market segments, purchase timing, and order levels. The document then outlines different pricing strategies companies can use, such as geographical pricing, price discounts and allowances, promotional pricing, differentiated pricing based on customer segments, time, channels, and image. It concludes with a recap of the key topics covered.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Mountain Man Brewing Company is facing challenges as light beer sales increase and premium beer sales decrease. Their Mountain Man Light brand has higher costs but lower prices than their flagship Mountain Man Lager brand. The company must decide whether to invest in growing Mountain Man Light through advertising or risk cannibalizing sales of their core Mountain Man Lager brand.
This document summarizes the internship project of a student named Bhaskar Bora from NIT Silchar. The project involved creating presentations on various topics related to marketing, branding, and mobile advertising. Some of the topics covered included developing brand positioning, analyzing competition, building brand equity, mobile app markets in India, and experts' views on the future of mobile advertising and analytics. The document lists the structure and content covered in each presentation. It concludes by thanking the professor, Sameer Mathur from IIM Lucknow, for providing the internship opportunity.
The document discusses branding and marketing strategies in the digital age, specifically for the Indian market. It outlines the consumer decision journey (CDJ) as having multiple stages: consider, evaluate, buy, advocate, and bond. Marketers often overemphasize the early stages but should also focus on evaluation and advocacy. An effective CDJ-driven strategy analyzes customer behavior at each touchpoint. Key recommendations include focusing on internet and social media during evaluation, encouraging advocacy, and ensuring customer satisfaction and relationships to create loyalty.
This document discusses two schools of thought on branding yoga. Bikram Choudhury aggressively patented and trademarked his specific yoga style, while Tara Stiles took a less regimented approach, mixing styles and promoting through social media and books. Bikram gained early success in the US by understanding the market potential and importance of his brand. Tara Stiles received endorsement from Deepak Chopra and appealed to a younger demographic by not focusing on specific styles. The document also discusses the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots in response to commercialization and branding.
Steinway & Sons, a renowned piano manufacturer known for producing high-quality grand pianos, was sold to the Selmer Company for $100 million. However, critics argued that the sale price was too high given the declining piano industry and Steinway's falling sales. While Steinway was still considered a premier brand, it had yet to capitalize on growing Asian markets or fully recover from earlier recessions. The new owners would need to address Steinway's business challenges and revitalize its brand for long-term success.
Why is product design important and what factors affect a good designBhaskar Jyoti Bora
Product design is important because it impacts several key factors that affect whether a design is good or not. These factors include form, style, customization, feature performance, repairability, reliability, and durability. Bad designs negatively impact customer satisfaction, while considering factors like form, customization, and performance in a design leads to better products.
This document summarizes key concepts from marketing modules covered during an internship. It discusses presentation tips, concepts of pricing strategies, a Disney consumer products case study, and an HBR article on human experience in advertising. The document provides an overview of developing price strategies, setting prices, adapting prices, and Disney's approach to marketing healthier foods to children. It also outlines four domains - public, social, tribal, and psychological - for placing effective ads based on the HBR article.
This ppt is on mobile apps that are created as a replacement for mobile adds by the company as their communication strategy to reach to consumers and engage with them for long time.
Mobile ads don't effectively engage users on devices due to the "fat finger effect" and people's dislike of interruptive ads. Instead, apps that add convenience, provide unique value, offer social benefits and incentives, or provide entertainment are more effective mobile strategies. The document outlines why apps are better for mobile marketing than ads and categorizes common types of useful, social, and entertaining apps that users prefer over ads.
How can companies attract and retain the right customers and cultivate strong...Bhaskar Jyoti Bora
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
How can a firm develop and establish an effective positioning in the marketBhaskar Jyoti Bora
Positioning is designing a company's offering and image to occupy a distinctive place in the minds of customers. To determine positioning, a company identifies their target market and competition to find their optimal points of parity and difference. They then create a brand mantra summarizing their positioning. Establishing the positioning involves communicating it throughout the organization so it guides all communications and actions. Alternative approaches to positioning include using brand narratives, storytelling, and cultural branding.
GreyWorldwide in Hong Kong and China is facing increased competition and needs to reposition itself through a customer relationship management (CRM) strategy. It plans to implement a proprietary CRM-based philosophy called Grey Relationship Management (GRM) to build customer loyalty. GRM will focus on building brands, developing customer knowledge through dialogue, and creating positive customer experiences. GreyWorldwide will use two tools - Brand Futures+ and GRM Charter - to operationalize GRM. This will help reinforce customer value beyond brand equity alone and address issues like price pressures and talent retention.
This ppt is on mobile apps which are created by company in place of adds as their communication strategy so as to reach to customers and engage with them for long term.
The document discusses social media branding and strategies for various brands. It covers how brands develop identities through symbolic and emotional associations with products. Social media allows brands to boost awareness, trials, and sales through content strategies, image-centric networks, advertising, and customer relationship management. Examples provided include main sponsors of the TV series "Suits" and social media campaigns by brands like Airtel. The document stresses focusing on fundamentals while keeping pace with social media developments.
MedNet, a trusted health information website, faces declining advertising revenues as competitors like the search engine Marvel adopt contextual advertising models. Windham, a pharmaceutical advertiser, is considering shifting its ad dollars from MedNet to Marvel. The case analyzes whether MedNet provides better value to Windham than Marvel. The analysis shows MedNet has higher click-through rates and profit margins for Windham compared to Marvel. Additionally, MedNet is compared to condition-specific sites like Cholesterol.com and different strategies are evaluated, with building on MedNet's trust and integrity found to be the best approach.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses how consumers evaluate and perceive prices. It outlines that consumers interpret prices based on prior purchasing experience, advertisements, communication with others, and online resources. An example is given about blue denim jeans being priced differently based on brand from $5 for street brands to $10,000 for high-end brands. The key factors that influence consumers' price perceptions are reference prices, using price as an indicator of quality, and prices ending in odd numbers.
How should a company adapt prices to meet varying circumstances and opportuni...Bhaskar Jyoti Bora
The document discusses how companies can adapt prices to varying circumstances and opportunities. It identifies several factors that affect price changes, including geography, demand, costs, market segments, purchase timing, and order levels. The document then outlines different pricing strategies companies can use, such as geographical pricing, price discounts and allowances, promotional pricing, differentiated pricing based on customer segments, time, channels, and image. It concludes with a recap of the key topics covered.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Mountain Man Brewing Company is facing challenges as light beer sales increase and premium beer sales decrease. Their Mountain Man Light brand has higher costs but lower prices than their flagship Mountain Man Lager brand. The company must decide whether to invest in growing Mountain Man Light through advertising or risk cannibalizing sales of their core Mountain Man Lager brand.
This document summarizes the internship project of a student named Bhaskar Bora from NIT Silchar. The project involved creating presentations on various topics related to marketing, branding, and mobile advertising. Some of the topics covered included developing brand positioning, analyzing competition, building brand equity, mobile app markets in India, and experts' views on the future of mobile advertising and analytics. The document lists the structure and content covered in each presentation. It concludes by thanking the professor, Sameer Mathur from IIM Lucknow, for providing the internship opportunity.
The document discusses branding and marketing strategies in the digital age, specifically for the Indian market. It outlines the consumer decision journey (CDJ) as having multiple stages: consider, evaluate, buy, advocate, and bond. Marketers often overemphasize the early stages but should also focus on evaluation and advocacy. An effective CDJ-driven strategy analyzes customer behavior at each touchpoint. Key recommendations include focusing on internet and social media during evaluation, encouraging advocacy, and ensuring customer satisfaction and relationships to create loyalty.
This document discusses two schools of thought on branding yoga. Bikram Choudhury aggressively patented and trademarked his specific yoga style, while Tara Stiles took a less regimented approach, mixing styles and promoting through social media and books. Bikram gained early success in the US by understanding the market potential and importance of his brand. Tara Stiles received endorsement from Deepak Chopra and appealed to a younger demographic by not focusing on specific styles. The document also discusses the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots in response to commercialization and branding.
Steinway & Sons, a renowned piano manufacturer known for producing high-quality grand pianos, was sold to the Selmer Company for $100 million. However, critics argued that the sale price was too high given the declining piano industry and Steinway's falling sales. While Steinway was still considered a premier brand, it had yet to capitalize on growing Asian markets or fully recover from earlier recessions. The new owners would need to address Steinway's business challenges and revitalize its brand for long-term success.
Why is product design important and what factors affect a good designBhaskar Jyoti Bora
Product design is important because it impacts several key factors that affect whether a design is good or not. These factors include form, style, customization, feature performance, repairability, reliability, and durability. Bad designs negatively impact customer satisfaction, while considering factors like form, customization, and performance in a design leads to better products.
What are the characteristics of products, how do marketers classify productsBhaskar Jyoti Bora
Products have tangible and intangible characteristics that define them to companies, markets, and consumers. Marketers classify products based on their durability and tangibility as nondurable goods, durable goods, or services. Marketers also classify consumer goods as convenience goods, shopping goods, specialty goods, or unsought goods based on how often they are purchased and the level of consumer effort in the purchase decision. Industrial goods are classified as raw materials, manufactured materials and parts, capital items, or supplies and business services.
How can companies use packaging, labeling, warranties, and guarantees as mark...Bhaskar Jyoti Bora
Packaging is important to attract customers, build confidence, and create a favorable impression of a product. It describes the product's features and benefits which can increase sales. Unique packaging allows for instant brand recognition and can bring profits to producers. Labels identify the product, brand, and provide important details like ingredients and instructions to promote the product and meet regulatory requirements. Warranties and guarantees provide peace of mind for customers by reducing perceived risks and suggesting the product is high quality and reliable.
Companies can differentiate their products through various factors such as form, features, customization, performance, quality, durability, repair ability, style, and reliability. These slides on product differentiation were created by Ashish Soni of IIT Delhi during a marketing internship under Professor Sameer Mathur of IIM Lucknow.
How can companies combine products to create strong co brands or ingredient b...Bhaskar Jyoti Bora
Co-branding involves combining products from different companies together in various ways. It can involve two well-known brands being combined into a joint product or marketed together. There are different types of co-branding strategies like same company co-branding, joint venture co-branding, retail co-branding, and ingredient co-branding where brand equity is created for materials contained in other branded products. The slides were created by Ashish Soni during a marketing internship supervised by Prof. Sameer Mathur.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the document notes that the improvements in air quality were temporary and pollution levels rose back to pre-pandemic levels as restrictions eased and activity increased again.
TU Aman Mehta - How should marketers adjust their strategies & tacticsBhaskar Jyoti Bora
The document provides recommendations for how marketers should adjust their strategies and tactics during an economic downturn or recession. It suggests increasing marketing investment as General Mills saw increased revenue and profits after boosting spending. Marketers should also get closer to customers by refocusing messaging to budget-conscious groups, as Old Navy successfully did. Additionally, budgets need reviewing to better utilize resources and reduce wastage while returns are hard to estimate. The document stresses communicating compelling value and connecting products to customer values through consistent branding and messaging.
TU Patiala Aman Mehta -What marketing strategies are appropriate at each stag...Bhaskar Jyoti Bora
1. The document outlines different marketing strategies appropriate for each stage of a product's lifecycle, including the introduction, growth, maturity, and decline stages.
2. For introduction, it recommends inducing product trials through online contests and early "beta" launches. For growth, it suggests improving existing products, adding new models and categories, increasing distribution coverage, and lowering prices.
3. For maturity, the strategies include product and market modifications like changing packaging and shifting to digital sales. The document then briefly mentions the decline stage involves the fall of brands.
TU Patiala Aman Mehta - How can market followers or nichers compete effectivelyBhaskar Jyoti Bora
Market followers can compete effectively through different imitation strategies, including look-alikes, spell-alikes, and duplicates. Look-alikes resemble the popular brand's name, color scheme and packaging. Spell-alikes misspell the original brand name but otherwise closely resemble the brand. Duplicates exactly copy the popular brand's product, color scheme and packaging. Alternatively, market nichers pursue strategies targeting a narrow customer segment where they can charge high margins. Even with low overall market share, firms can be highly profitable from niche strategies, as demonstrated by Apple's smartphone profits despite having less than 20% of the total market.
TU Patiala Aman Mehta- How should market challengers attack market leadersBhaskar Jyoti Bora
There are several strategies that market challengers can use to attack market leaders:
1) Directly attack the market leader by having a better product or user experience to overtake them, as Facebook did with Orkut.
2) Attack similar but less active firms to increase market reach and reduce competition.
3) Use a flank attack to target a market segment not served by existing players, like Red Bull did with the energy drink market.
4) Employ guerilla marketing techniques to build public awareness creatively and strategically over time, as Marlboro did to become the top cigarette brand.
A brand can be successfully differentiated through employee training, superior customer service, optimized distribution channels, compelling brand image, and faster delivery systems. Marketing experts believe brands should have both rational and emotional components to their positioning. For example, one marketer supplemented their rational messaging with an emotional message to strengthen their brand differentiation.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
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