This document discusses mobile voice short codes (MVSC) as an alternative to 08 and 09 phone numbers. It provides benefits of MVSC such as being shorter and easier for customers to remember, having fixed and known pricing, and allowing businesses to earn higher rebates. The document also notes problems with 08/09 numbers like customers receiving unexpectedly high bills and brands being negatively impacted. It provides statistics on customer reluctance to call 08/09 numbers and preference for mobile-friendly options. Overall it promotes MVSC as a way for businesses to provide better service and care for customers by offering a mobile-friendly contact method.

1. Mobile Voice Short Codes (MVSC)

2. What are Mobile Voice Short Codes?
• 5 digit and easy to remember
• Customers pay a fixed and known price for contacting you
• MVSC are cheaper to call then 08/09 numbers from a mobile
• Created and supported by MNO
• Mobile freephone, 10ppm to £2.00 options available
• Network IVR and Recording can be applied
• Freephone option is cost efficient as 08
• Your business can earn far higher rebates
• You can implement MVSC alongside your existing 08xx

3. The Problem
It’s all about your brand
Here’s what some businesses have told us?
• Customers complain about getting a large mobile bill
• Or they blog, tweet and post their frustrations
• Companies are refunding MNO charges to keep a customer happy
• Directors personal DDI found on site like “saynoto0870”
• How do customers with little or no credit contact them
• Even worse, they simply don’t call
So what are MNO charges doing to YOUR BRAND?

4. The Problem
Here’s what some businesses have told us?
• High abandonment rates from mobiles
• Customers waiting to call until evening
• Customers calling from office phones (routing, ID & Ver, CRM issues
rather than via mobile phone)
• Significant number of customers demanding to be called back
• Growing number of customers reluctant to call 08 & 09’s
• Mobile callers regularly make up 25% of traffic
So what are MNO charges doing to YOUR BUSINESS?

5. Why use MVSC?
According to Offcom?
• Average mobile network charge is 40ppm + call charge
• 97% of Mobile calls made to 08XX numbers are not included within
your customers mobile bundles
• Only 20% of mobile callers to 0845/0871 numbers think they know
what the charges are
• 43% of mobile callers are reluctant to call 08xx numbers
• 48% of mobile callers believe it is the company they are calling is
responsible for setting the charges and not the mobile operators.
This problem is only going to get bigger
• 15% of household don’t own a landline and growing rapidly
• 91% of adults use a mobile phone
Customers are aware of 08xx charges and demanding change

6. Benefits of MVSC
Why it’s good for all of us
It’s all about the customer
• Show your customers you care by giving them a mobile friendly
alternative that works across all UK mobile networks
• Shorter and more memorable number to use
• Greater understanding of traffic into your contact centres
• Build a qualified mobile database
• Change charges/tariff without changing number
• Earn revenue
• Mobile App Friendly
• Send your customers sales alerts (SMS) or even pictures (MMS)
• Be creative
• Communicate with your customers more frequently and cheaply to
keep them happy. Happy customers buy more from you

7. An introduction to JT
• Wholly owned by States of Jersey with Independent Board
• Over 130 years in telecommunications, dedicated to delivering world
class services to the Channel Islands against a regulated framework
• Next generation infrastructure provider: Fixed line (NGN), Mobile
(NGN), Broadband / ISP, Off Island Connectivity, Hosting
• Gigabit Isles – fibre to the home – we will be the first globally
• 2010 revenue circa £100m
• Service Provider to leading financial service and retail organisations
• A globally-minded organization aggressively pursuing global growth
opportunities

8. Already trusted by global organisations
and connected to global providers

9. Next Steps
• Contact james.trenholme@jtglobal.com or call 07797735541
• Think about how mobile users connect with your business
• Select your short code – we can reserve key numbers for you
• Integrating it into your communications strategy is easy
• Time to deploy a new number is 6-8 weeks
• Consider phasing the number into your communications strategy over
time, no need for a “big bang”
Thank you for your time