This document describes Pay Cell Systems, which aims to provide alternative payment solutions for the prepaid wireless industry. It notes the large existing markets for retailers, consumers, and debit card companies. Currently, most wireless payment fulfillment is done with cash in stores. Pay Cell Systems will provide a multi-channel payment system allowing payments by phone, online, text, and e-check to address this problem. It will target retailers, distributors, and consumers. The document outlines the management team and technology, as well as revenue sources and milestones for the next 12 months as it expands its recurring billing and multi-platform integration capabilities.

1. PAY CELL SYSTEMS
To Provide Alternative Payment
Solutions in the Prepaid Wireless
Industry

2. Retailer Market
• 59,543 Retail Wireless Businesses in the US.
• 146,294 Convenience Stores in the US.
• Debit Card Companies
• MLM Members (Vitel, ACN, Lightyear & Solavei)
• ISO Distributors

3. Market
• Retailers
• Direct Consumers

4. Problem
• Businesses that fulfill payments for prepaid
wireless customers are not equipped to
accept payments by all available methods.
• Most businesses fulfill payments with cash,
in-store.
• Existing airtime vendors do not provide
businesses with additional payment fulfillment
method.

5. Solutions
• Provide a system that gives retail businesses
the ability to accept payments by phone,
online, smart phone, e-check and text
messaging.

6. Consumer Market
• Wireless market accounts for $178 billion in Revenues
• Prepaid wireless accounts for 29.2% of market.
• Prepaid wireless subscribers top 100 million in June of 2012 (1/3 of
the entire market)
• 65% of all new service activations are with prepaid wireless.
• US Market Trends for Prepaid Wireless:
– 70% China
– 80% Latin America
– 65% Europe

7. Problem
• Customers don’t understand how to pay for
service.
• Many prepaid providers do not provide after
hours customer service to fulfill payments
requests.
• Jan-March Google Search Statistics
– 21,291 clicks & 358,000 impressions.

8. Solutions
• Dedicated vanity payment phone numbers
and abbreviated dialing codes.
– Example Simple Mobile:
– Dial Toll Free 855-6-SIMPLE
– Dial **PAYSM from Any Cell phone
• Pay by E-Check
• Pay by Text Messaging
– Text the word “PAY” to 8722228227
• Smart Phone Enabled Web Site

9. TEAM
• C. Jibril Sulaiman II (CEO and Founder)
• Serial Entrepreneur– Left college after 2 years to start my first business.
• 10-year veteran in the wireless retail industry.
• Former owner and operator of several independent retail prepaid wireless stores
• Grossed as high as $3.4 million in one year of sales in prepaid wireless retail.
• Intimately familiar with many of the needs and concerns of today's wireless
dealers including: transaction reconciliation, product marketing, customer
retention, phone programming, support, airtime distribution and more.
• Cognizant of the core technologies and associated support strategies that are
used by many successful wireless dealers.
• Author of the upcoming E-book titled, "Making Money in Prepaid Wireless:
Understanding the Industry"

10. TEAM
• Rick Bhalla (Sales and Marketing Director)
• Top Ranking in B2B Sales & Business development on
Elance
• 15 Years Experience in Wireless Industry Marketing
• Specializes in B2B Sales and Business Development for
small, medium, startup, and International companies looking
to grow in US market.
• Many small, medium, startup and International companies,
lack the resources and time required to hire, train and deploy
sales professionals who can rapidly build a sales pipeline.

11. TEAM
• Thomas Auge (Frontend PHP Developer)
• Project Manager for Axel Springer AG
• Head of System Engineering for www.bild.de
• Senior Network and System Engineer for Dr.
Kramer Laboratories
• Top 5% or Higher Elance ratings in:
– Linux, TCP/IP, Ajax and CSS

12. Technology
• Proprietary fulfillment backend system
• Flexible IVR integration
• Hybrid Telephony / Text Messaging System
• Prime vanity number acquisitions that represent the
top prepaid carriers
– 855-6-SIMPLE , 855-45-PAGE & etc.
• Star Star Dialing Codes.
– **PAGEPLUS,**PAYSM, **PAYH2O & **NET10
• Flexibility to integrate with top level distributors
• Incentive based payment App for consumers
• 4 layer anti-fraud protection

13. Customers
• Direct Sales
– Prepaid Wireless Subscribers
• B2B Retail Channels
– Convenience Stores
– MLM Members
– Debit Companies
– Wireless Stores

14. B2B Customer Economics
• Revenue Per B2B Retailer
– $49.95 setup / $9.95 per month + $2 transaction fee +
.5% margin on cc processing fees
– $99.95 setup / $39.95 per month + .5% margin on cc
processing fees
• Revenue Per B2B Distributor
– $199.95 setup / $49.95 per month
– $299.95 setup / $149.95 per month
• Cost of obtaining a B2B retailer is always carried by the
distributor

15. B2B Customer Economics
• REVENUE SHARING FEE SCHEDULE
• A portion of the fee collected under the Agreement will be distributed to Distributor based on
the following schedule.
•
Transactions occurring that are $25 or greater ($2 convenience fees)
• 500-2499 transactions will yield a payout of $0.25 per transaction (12.5% of the convenience
fees)
• 2500-4999 transactions will yield a payout of $0.35 per transaction (17.5% of the
convenience fees)
• 5000 plus transactions will yield a payout of $0.50 per transaction (25% of the convenience
fees)
•
Transaction occurring less than $25 ($1 convenience fees)
• 500-2499 transactions will yield a payout of $0.12 per transaction (12.5% of the convenience
fees)
2500-4999 transactions will yield a payout of $0.18 per transaction (17.5% of the
convenience fees)
5000 plus transactions will yield a payout of $0.25 per transaction (25% of the convenience
fees)

16. Direct to Consumer Economics
• Average revenue per customer
– $50.00
• Cost of goods
– $44.85
• Average cost to acquire each customer
– $1.25
• 20,716 payments by unique subscribers
– 2,900 Active monthly payments

17. Milestones
• Next 12 Months
• ANI (Automatic number identification) Enabled System
• Recurring Billing Enabled System
• Token Based Platform
• Text-to-Pay
• ILD Integration (30% margins)
• Incentive based App

18. B2B Partners
• ILD Partners
– Eric Itzkowitz – Voxcall
– Jeff Lauzon – EZPOSA
• Distributor Partners
– Kevin Dufresne – Totalcom
– Tino Patel – Skytelecom
• Debit Card Partners
– Alvin C. Rice – Banx, Inc

19. Competition
• Pay Cell Systems
• Phone, Web & Mobile • Competition
Web Based Platform • Web based platform for
• Text-to-Pay dealers
• Incentive Based • Recurring Billing
Payment App • ANI
• Multi-platform
Integration

20. Financials

21. Financial History

22. THANK
YOU!