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BRANDING 4.0: Challenges of Brand Building in the digital-driven era of the Fourth Industrial Revolution

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Overview of Presentation

The Fourth Industrial Revolution (also known as Industry 4.0) is here, and it's changing everything. The advent of cloud computing and the unprecedented availability of information is shaping a business climate that rewards innovation and agility. This shift has the potential for enormous impact on businesses and, consequently, on their brands.

This Digital Revolution has changed the business landscape significantly, transforming the ways in which brands reach out to consumers and how consumers interact with brands. Being present on digital channels has thus become necessary for brands to continue engaging with their customers effectively.

The integration of digital and physical technologies heralds the imminent arrival of a new digital revolution. For brands – especially those still struggling to get to grips with data – capitalizing on the opportunities created by the new ‘Industry 4.0’ could be daunting. Yet all can benefit by self-optimizing for the opportunities and challenges that lie ahead today. From artificial intelligence and analytics to robotics, connected cities to smart homes and the internet of things, key components of Industry 4.0 are being powered by data. So the first thing organizations must do is adjust their mindset.

The primary challenge for businesses today is to navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear.

This presentation examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity that will shape today’s and tomorrow's consumer. We will also discuss the challenges and strategies in driving brand success in today’s digital-driven market place.

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BRANDING 4.0: Challenges of Brand Building in the digital-driven era of the Fourth Industrial Revolution

  1. 1. Brand Finance Asia Pacific Forum 2019 Brand 4.0 Wednesday, 31st July 2019 Big Picture Theatre, Level 9 Capital Tower, 168 Robinson Road, Singapore 068912 A Brand Finance Event Forum Event Partner Supported by
  2. 2. 31st July 2019. Big Picture Theatre, Level 9 Capital Tower, 168 Robinison Road, Singapore 068912. www.brandfinanceforum.com/events Brand Finance Asia Pacific Forum 2019. Brand 4.0 2. One of the challenges and impact that a brand face more recently in this internet age is technology and the speed of change and how it is increasingly moving at the heart of most modern businesses today. Are brand owners ready for the 4.0 or they think that not being a technology company, it does not impact them? How does this also mean for branding? How does a company launch their brand into this cacophony of noise? While the technology economy booms and consumers looking for the perfect mix of tech that ease their lives, marketers need to move quicker towards this fast-developing digital economy with novel marketing approaches which then will help them anticipate and leverage on disruptive innovations. Gain first-hand insights from world leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about how to drive some thought- provoking debates on how the technology is changing the markets, consumers, competition, pricing, speed to market, regulatory perspective and more and how all these will impact the business and brand management. Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Asia Pacific Forum 2019 will help you to be successful brand ambassadors who will be instilled with a strong sense of pride and loyalty in the brand. Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today. Expand your network with international colleagues and gain first hand insights from the world’s leading brands. Speakers. Our theme for 2019. ‘Brand 4.0’. Robin Nayak Chief Strategy Officer TBWA Group Seth Hays Chief Representative, Asia Pacific International Trademark Association (INTA) Anna Wong CEO & Co-Founder Female Entrepreneurs Worldwide Sattar Bawany Chief Learning Officer & Master Facilitator Training Edge International Ben Tan Country Chief Executive Officer Courts Singapore
  3. 3. 31st July 2019. Big Picture Theatre, Level 9 Capital Tower, 168 Robinison Road, Singapore 068912. www.brandfinanceforum.com/events c 3. 08:30 - 09:00 09:00 - 09:05 (5mins) 09:05 - 09:10 (5mins) 09:10 - 09.30 (20mins) 09:30 - 09:50 (20mins) 09:50 - 10:10 (20mins) 10:10 - 10:30 (20mins) 10:30 - 10:50 10:50 - 11:10 (20mins) 11:10 - 11:30 (20mins) 11:30 - 12:15 (45mins) 12:15 - 12:35 (20mins) 12:35 - 12:45 (10mins) 12:45 - 14:00 Registration Opening Address by Marketing Institute of Singapore Mr Roger Wang President Marketing Institute of Singapore Keynote Address by Brand Finance Mr Samir Dixit Managing Director Brand Finance Asia Pacific Topic: Brand 4.0 and how it affects your business Mr Samir Dixit Managing Director, Asia Pacific Brand Finance Asia Pacific Topic: How is trademark important in the technology space Mr Seth Hays Chief Representative, Asia Pacific International Trademark Association (INTA) Topic: Challenges of Brand Building in the digital-driven era of the Fourth Industrial Revolution Mr Sattar Bawany Chief Learning Officer & Master Facilitator Training Edge Topic: Modern Day Marketing Ms Anna Wong Chief Executive Officer & Co-Founder Female Entrepreneurs Worldwide Coffee Break Topic: The cultural impact on brands due to technology revolution Mr Robin Nayak Chief Strategy Officer TBWA Group Topic: How is technology affecting the retail industry Mr Ben Tan Country Chief Executive Officer Courts Singapore Panel Discussion Moderator: Samir Dixit Panelist: Mr Seth Hays Mr Robin Nayak Mr Sattar Bawany Ms Anna Wong Mr Ben Tan Presentation of Brand Finance League Table Findings and Reveal of the Top 100 Singapore Brands Award Presentation Ceremony for Top 10 Companies Networking Luncheon Programme. Our theme for 2018. ‘Brand 4.0’. Contact. Brand Finance Bernard Lee T: +65 6727 8388 E: b.lee@brandfinance.com Marketing Institute of Singapore Judy Koh T: +65 6327 7580 E: judy.koh@mis.org.sg
  4. 4. 31st July 2019. Big Picture Theatre, Level 9 Capital Tower, 168 Robinison Road, Singapore 068912. www.brandfinanceforum.com/events c 4. Brand Finance Forum has progressively become one of the definitive events in the area of brand building; it should not be missed by those who are serious about maximising the value of their brands and intangible assets. Helping clients to measure, manage and maximise the value of their brands to drive business performance. Unique We possess a unique combination of marketing, research, management and financial expertise. Independent Brand Finance is entirely independent. We manage brands, not create them. Technical recognition We are accredited with the ISO 10668 global standard for brand valuations and our assessments are widely accepted by regulatory bodies worldwide. Experience With over 20 years experience Brand Finance has worked with clients of all sizes across all sectors. Global We are headquartered in London with offices in over 20 countries. Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events. MIS is the one place that connects you to the largest fraternity of sales & marketing professionals in Singapore. Through the regular, high quality networking events it organises, the Institute has become a hub where markerters congregate, network and exchange knowledge. MIS also plays a leading role in providing training, learning & development solutions to professionals and corporations in Singapore and around the region. A comprehensive range of Executive Development Programmes is offered that caters to the skills upgrading and professional development needs of executives and managers to keep themselves abreast with industry trends, knowledge and skills. About us. Samir Dixit Managing Director Brand Finance Asia Pacific Roger Wang President Marketing Instutute of Singapore Notes: BF, Brand Finance, Brand Finance Forum and Brand Finance Institute are registered trademarks of Brand Finance plc. Marketing Institute of Singapore and MIS are registered trademarks of Marketing Insitute of Singapore. INTA is the registered trademark of International Trademark Association. All content copyright belongs to Brand Finance. Partner or sponsors descriptors such as but not limiting to “in partnership with”, “jointly organised by”, “in association with”, “supported by”, “a joint event”, “joint event organiser”, “event partner”, etc. does not allow transfer of any copyrights or ownerships or joint ownership of any intellectual property (IP) whatsoever associated with the event.

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