The Music Entrepreneurship

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My presentation at Creative Entrepreneur Network, Bali, April 2009

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  • The Music Entrepreneurship

    1. 1. THE MUSIC ENTREPRENEURSHIP Robin Malau, SS., MM
    2. 2. MUSIC INDUSTRY as we know it...
    3. 3. BAD NEWS - GOOD NEWS Statistically, better Worldwide demand struck by lighting than growing at a frantic pace having a number one record Technology revolutionized marketing & distribution, Music business = and reducing cost 20/80 business model (Pareto Concept) Financed by larger, more affluent, receptive audience all around the world
    4. 4. MUSIC INDUSTRY CAREER CLOUDS Music Composer Education Record Studios Creative Services On Tour organizer Advertising Performer Music for Television Music for Film Print Music Publishing Artist Management Video Production Record Company Record Distribution Booking Agent
    5. 5. resources: musicians, songs, etc major labels, large distribution radio, television, big media, etc chains music fans a.k.a. market CURRENT STATE OF MUSIC BUSINESS the end of control & the decline of the recording industry (it’s been a while, btw...)
    6. 6. resources: musicians, songs, etc major labels, blogs/shops radio, television indie label, diy chains music fans a.k.a. market CURRENT STATE OF MUSIC BUSINESS honeymoon is over, baby...
    7. 7. 4% 7% 9% 4% 6% 9% 7% 1% 8% 9% 3% 10% 35% 6% 9% 11% 4% 6% 29% 10% 3% 10% THE PIE IS GETTING LARGER! more players, smaller market shares
    8. 8. THE OPPORTUNITY it’s probably there. but do you have what it takes to be music entrepreneur?
    9. 9. IDEAS ≠ OPPORTUNITY Opportunities build from Ideas & Creativity. When does Idea = Opportunity?
    10. 10. IDEAS THAT WORKS... Ideas is opportunity when: Attractive Durable Timely Creates or Add value to buyer/end user
    11. 11. WHO ARE MUSIC ENTREPRENEURS? musician as entrepreneur or, people who starts music venture. probably not everyone... sorry.
    12. 12. Do i have the Do i have the desire? Do i believe in talent? myself and ready to work hard? LAUNCHING A CAREER 3 questions to answer before launching your career
    13. 13. SKILLS THAT PAY THE BILLS Artistry & Musical taste Industry specific managerial skills in marketing, sales, leadership, project management, strategic, communication. Industry contacts
    14. 14. WHAT IT TAKES TO BE MUSICAL GENIUS? no geniuses needed, just a simple 10.000 hours rule. practice. all the time. practice harder than everyone else. fall in love and spend at least 10.000 hours mastering your music business start often, fail often
    15. 15. DO YOU HAVE WHAT IT TAKES? if yes, start now. and run fast. the opportunity is endless...

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