JOURNALISTS’ MULTISKILLING IN THE DIGITAL AGEMaurice VergeerRadboud University Nijmegenthe NetherlandsAlexander PleijterUniversity of Groningenthe NetherlandsLiesbeth HermansRadboud University Nijmegenthe Netherlands
Changes in the fieldDrastic changes in media industriesincreased media outputDigitizationthe InternetMergersFactors important for media industry changes:technological innovationseconomic pressuresProfessionalizationStriving for increased quality
From convergence to multi-skillingSingle mode news organizations transformed to multi-media organizationsConverged news organizations affects journalism practice (Avilés & Carvajal, 2008)Different and more skillsProduction for several platforms simultaneouslyProduction speed increases
EconomicnecessityDecliningnumber of newspapersubscriptions“News is for free”
Consequences for journalists’ daily activitiesMore production With less journalistsAt a much quicker rateJournalist transform from a specialist to generalist
Still…Empirical evidence is lackingLittle research on multi-skillingHardly any longitudinal research
Research QuestionsWhat type of activities do journalists carry out?To what degree have these activities increased or decreased over time, in general and specifically for different media types?
Data and measurements
DataDrawn from the membership database of the Dutch Journalism Association (NVJ).2006 (N=643) and 2010 (N=1016)identical measurement instruments in both years
Measurements activities and media platforms, a matrix with one dimension all types of media platforms listed and the other dimension the media activities listed.
Media platformsBroadcasting Public service broadcastingCommercial broadcastingRegional public service broadcastingLocal broadcasting
Media platformsNewspaperNational newspapersFree dailiesRegional newspapersNondaily newspapersFree door-to-door newspapers
Media platformsMagazinesNews magazinesSpecial interest magazinesProfessional magazinesCorporate magazinesMagazines for associationsThe WebJournalism websites and weblogs (unrelated to media that are traditionally offline)
Activitieswritingeditingreportingcoordinatephoto´s/videopresentingmaintain website
Findings
Most performed activities
Number of activities performed
What activities have in- or decreased  by media type
Conclusion Journalists perform multiple activities.About three to four activitiesWriting, editing and reportingIn four years time there is been little change overallBut,Considerable changes within different media typesMulti-skilling is mostly performed on the web, but less in other mediaAnd even slightly decreasing for traditional media
Editing, presenting and reporting has decreased across media typesWriting and recording videos and photographing has increased for selected mediaMaintaining a website has increased across all media
Future researchWhat specific combinations of activities do journalists perform?To what extent is this related to personal and professional background (age, gender, professional education)?

Journalists’ multiskilling in the digital age