This document discusses the rise of brand journalism and its suitability for university marketing. It defines brand journalism as journalistic-style content created by a non-media organization to meet an audience's information needs in an area where the brand can be positioned as an expert. Traditional journalism has declined due to industry pressures, opening space for brands to publish their own content. Universities are well-positioned for brand journalism due to their research breadth and commitment to public good. Examples like Harvard Business Review and the University of Melbourne's Pursuit publication demonstrate how universities can effectively practice brand journalism.
This document discusses understanding newspaper audiences and measuring newspaper readership in the digital age. It notes that newspaper readership is declining as more people access news digitally. Current readership measurement focuses on print but needs to capture all platforms to reflect changing behaviors. Improvements include measuring total brand reach across devices, integrating survey and online panel data, and reporting metrics like daily readership. The ideal would provide comprehensive and frequent readership metrics for advertisers in a changing media landscape.
The document discusses several challenges facing the online advertising industry, including rapid growth of digital platforms, increased use of ad blockers, reduced exposure on social media due to audience behavior changes, rising costs, and the difficulty of reaching target audiences as Google and Facebook dominate. It also covers topics like the history and types of advertising agencies, how advertising has evolved over time, and key concepts in the industry like reach, frequency, selectivity and efficiency.
At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients. Here are our six biggest media trends to watch in 2018.
- Native advertising has existed for over 100 years but is now one of the most lucrative forms of digital advertising for news media companies. It can take many forms like text, photos, videos and social media.
- While most news media publishers label native ads to distinguish them from editorial content, 7% do not label them at all which can deceive audiences.
- Native ads are building momentum as a "perfect storm" due to their engaging format that resembles editorial content, higher click through rates than banners, and growing revenues that news media expect to increase substantially in the coming years. Social media's shift to paid reach is also driving more brands to native advertising.
The document discusses different UK newspapers, including their political biases and ownership. It notes that the Guardian and Daily Mail have contrasting views, with the Guardian being left-wing and anti-Brexit while the Daily Mail is right-wing and does not care for all of society. Newspaper circulation has declined significantly since 2000 due to technological developments that allow online access. Regulation of the press focuses on content, ownership laws, and upholding journalism standards while maintaining press freedom.
This document discusses the challenges facing the newspaper industry as readers increasingly get their news online rather than from print publications. It notes that newspaper circulation and advertising revenue have sharply declined as people get news digitally. While newspapers have tried strategies like consolidation, spinoffs of print divisions, and paywalls online, these have not reversed the downward trends. The document suggests that further consolidation may be needed to help newspapers gain scale and resources to successfully transition to digital-first business models.
The document discusses the changing communications landscape and what agencies must do to succeed. Specifically:
- The marketing world has become more dynamic with new technologies and empowered consumers. Agencies must constantly adapt to remain relevant.
- Only the best agencies will survive as brands gain new capabilities. To thrive, agencies need tools to monitor real-time conversations, control broad communication channels, and efficiently produce quality content.
- Key factors for agency success include having measurement tools, owning publication relationships, and developing a newsroom or freelancer model to produce large volumes of responsive content.
Understanding clients and their needs is important for marketing. Bayern Munich understands fans needs by keeping ticket prices low. Understanding the market allows tailoring products and communication. Everton got fan input on a new badge. SWOT analysis evaluates strengths, weaknesses, opportunities and threats of projects. Audience profiling obtains demographic and preference data to target advertising. The marketing mix consists of product, price, place and promotion elements. Coca-Cola uses various materials like trucks and product placements.
This document discusses understanding newspaper audiences and measuring newspaper readership in the digital age. It notes that newspaper readership is declining as more people access news digitally. Current readership measurement focuses on print but needs to capture all platforms to reflect changing behaviors. Improvements include measuring total brand reach across devices, integrating survey and online panel data, and reporting metrics like daily readership. The ideal would provide comprehensive and frequent readership metrics for advertisers in a changing media landscape.
The document discusses several challenges facing the online advertising industry, including rapid growth of digital platforms, increased use of ad blockers, reduced exposure on social media due to audience behavior changes, rising costs, and the difficulty of reaching target audiences as Google and Facebook dominate. It also covers topics like the history and types of advertising agencies, how advertising has evolved over time, and key concepts in the industry like reach, frequency, selectivity and efficiency.
At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients. Here are our six biggest media trends to watch in 2018.
- Native advertising has existed for over 100 years but is now one of the most lucrative forms of digital advertising for news media companies. It can take many forms like text, photos, videos and social media.
- While most news media publishers label native ads to distinguish them from editorial content, 7% do not label them at all which can deceive audiences.
- Native ads are building momentum as a "perfect storm" due to their engaging format that resembles editorial content, higher click through rates than banners, and growing revenues that news media expect to increase substantially in the coming years. Social media's shift to paid reach is also driving more brands to native advertising.
The document discusses different UK newspapers, including their political biases and ownership. It notes that the Guardian and Daily Mail have contrasting views, with the Guardian being left-wing and anti-Brexit while the Daily Mail is right-wing and does not care for all of society. Newspaper circulation has declined significantly since 2000 due to technological developments that allow online access. Regulation of the press focuses on content, ownership laws, and upholding journalism standards while maintaining press freedom.
This document discusses the challenges facing the newspaper industry as readers increasingly get their news online rather than from print publications. It notes that newspaper circulation and advertising revenue have sharply declined as people get news digitally. While newspapers have tried strategies like consolidation, spinoffs of print divisions, and paywalls online, these have not reversed the downward trends. The document suggests that further consolidation may be needed to help newspapers gain scale and resources to successfully transition to digital-first business models.
The document discusses the changing communications landscape and what agencies must do to succeed. Specifically:
- The marketing world has become more dynamic with new technologies and empowered consumers. Agencies must constantly adapt to remain relevant.
- Only the best agencies will survive as brands gain new capabilities. To thrive, agencies need tools to monitor real-time conversations, control broad communication channels, and efficiently produce quality content.
- Key factors for agency success include having measurement tools, owning publication relationships, and developing a newsroom or freelancer model to produce large volumes of responsive content.
Understanding clients and their needs is important for marketing. Bayern Munich understands fans needs by keeping ticket prices low. Understanding the market allows tailoring products and communication. Everton got fan input on a new badge. SWOT analysis evaluates strengths, weaknesses, opportunities and threats of projects. Audience profiling obtains demographic and preference data to target advertising. The marketing mix consists of product, price, place and promotion elements. Coca-Cola uses various materials like trucks and product placements.
Understanding clients and their needs is important for marketing. Bayern Munich understands their clients needs by keeping ticket prices low. SWOT analysis is a useful tool for market analysis as it identifies strengths, weaknesses, opportunities and threats. Audience profiling involves gathering demographic information to understand a target audience. The 4 Ps of marketing are product, price, place and promotion. Coca-Cola uses a wide range of marketing materials from advertisements to product placement.
From Disruption to Experimentation: The Power of MagazinesMalcolm Netburn
My thoughts on the current state of the media industry and where we will see success in the future.
Main points:
• The Dark Age Is Over: We’re moving beyond the age of disruption. Print is still a viable vehicle for content distribution, and the disruption of digital has only heightened our awareness of that fact. It’s time to move forward powerfully, embracing all of the distribution channels available.
• Experimentation Is Our Renaissance: As we enter an age of experimentation, we can be creative with our use of a full content ecosystem that covers the print and digital spectrum.
• Media’s Golden Age: What’s in store if we seize our moment? A golden era of communications, where content is driven by unbound access, choice and interaction.
Please feel free to comment. You can find me on Twitter at @MNetburn.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
Discuss the issues raised by media ownership in the production and exchange o...Keith Day
The document discusses issues related to media ownership in the newspaper industry. It notes that falling newspaper sales are forcing companies to reconsider their business models as audiences increasingly access news online. While large media conglomerates own multiple platforms, this concentration of power and influence raises concerns. The traditional newspaper model is flawed as audiences now demand instant, online news access. For newspapers to survive, they must adapt to new media and provide customized content and services audiences want.
The magazine industry is facing threats from changing media consumption habits. As more people get news and entertainment online, magazine readership is declining. However, the magazine industry is evolving by making publications available digitally on websites and e-readers. Younger audiences in particular are being lost to other media like books, television, and social media platforms. Advertising continues to be important for magazines and is considered a trusted form of advertising by readers. While facing challenges, the magazine industry is adapting to remain viable in the future.
This document provides an overview and introduction to key trends in the newspaper industry, including changes to format, content, and business models. It discusses how newspaper size and layout has shifted from broadsheet to compact/tabloid formats to attract younger readers. It also explores the rise of color printing and more magazine-like design in newspapers. The role of content is changing as the line between newspapers and magazines/catalogs blurs, and as aggregation and personalization online diminishes the editor's control. New models like free newspapers financed by ads are also discussed as a response to challenges from digital media.
Managing Magazine Audiences with Collaborative Data (slide deck) with Malcolm...Malcolm Netburn
I was honored to speak on a keynote panel at Magazine Innovation Center's ACT 5 conference, hosted by media veteran Samir Husni (Mr. Magazine). Here's my presentation deck.
Please find the corresponding transcript on SlideShare:
http://www.slideshare.net/mnetburn/managing-magazine-audiences
Panel topic: Building and Managing Magazine Media Audiences.
Key topics discussed: Collaborative industry data, sourcing dynamic third party data, database innovation, predictive modeling, identifying niche ideal audience segments.
Conference info:
http://www.maginnovation.org/act/agenda/
#MICACT5
Magazine Publishers' Transformation: The Time to Act is Now! Value Partners
The document discusses how magazine publishers need to transform their business models in response to the shift from print to digital advertising. It notes that while digital advertising is growing, traditional publishers face challenges competing against large online players that dominate areas like search and social media. The publishers have lost some of their share of the overall advertising market and will need to adapt their business models to address this change in order to remain successful in the future.
This document presents a model of a perfectly competitive news media market. The model considers the tradeoff between news quality and bias for both consumers and media firms. It introduces the novel concept of quality externalities, where the average quality in the market impacts individual preferences for quality. The model shows there can be two equilibria - a "fake news" equilibrium with low quality and high bias, or an "informative news" equilibrium with high quality and no bias. The document argues that a politician can exploit these externalities to shift the market towards the "fake news" equilibrium and achieve "indirect media capture", even without direct control over media outlets. Case studies of Trump, Putin and Berlusconi are presented to illustrate how this
State of the News Media 2016
BY Amy Mitchell and Jesse Holcomb
Eight years after the Great
Recession sent the U.S.
newspaper industry into a
tailspin, the pressures facing
America’s newsrooms have
intensified to nothing less than
a reorganization of the
industry itself, one that
impacts the experiences of
even those news consumers
unaware of the tectonic shifts
taking place.
In 2015, the newspaper
sector had perhaps the worst
year since the recession and its
immediate aftermath. Average
weekday newspaper
circulation, print and digital
combined, fell another 7% in
2015, the greatest decline
since 2010. While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of
total circulation. And any digital subscription gains or traffic increases have still not translated
into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded
companies declined nearly 8%, including losses not just in print, but digital as well.
The document discusses how marketing and advertising have become less effective due to changes in consumer behavior in the 1990s. Consumers became more cynical, media-literate, and empowered. Traditional advertising approaches no longer worked as well. Effective youth marketing now requires understanding youth culture and gaining acceptance within those environments through grassroots efforts like supporting music and art scenes, rather than just mass media campaigns. For marketing to be successful in the future, it will need to focus more on integrity, sincerity, and creativity across multiple channels rather than relying primarily on traditional advertising approaches.
The document discusses 5 emerging media trends for communicators to be aware of:
1) Shortening news cycles due to the speed of social media and on-demand content.
2) The decline of traditional press clippings due to electronic monitoring and text analytics.
3) Increased media multi-tasking, especially among youth, using multiple channels simultaneously.
4) The rise of "influencers" who curate and recommend content on social media.
5) The integration of social media, mobile devices, and geolocation into search and content delivery.
The document summarizes Gary Meo's presentation at the 7th International Symposium on Online Journalism at the University of Texas at Austin on April 7-8, 2006. The presentation discussed newspaper readership trends declining slowly but steadily over time, the large and growing audiences of newspaper websites, how print and online audiences can be complementary, and how online advertising revenue was growing but still comprised a small percentage of total newspaper revenue. It also listed challenges facing the newspaper industry like job cuts and doubts about the ability of online revenue to replace losses from print.
The document discusses 11 key points about changes in the media landscape: 1) Newspaper readership has been declining for decades; 2) Newspaper readership skews older while online readership skews younger; 3) New online media like Google and Yahoo have seen much faster revenue growth than traditional media companies. The document examines how these trends are impacting newspapers and the future of journalism.
This document provides a draft discussion of potential policy recommendations to address challenges facing journalism. It summarizes the current state of the news industry, including declining advertising revenues for newspapers and resulting staff cuts. It then outlines some new revenue sources and types of news organizations that have emerged. Finally, it presents potential policy recommendations in four areas and seeks feedback on those proposals and their potential costs, benefits, and unintended consequences. The recommendations include changes to copyright and antitrust law to increase revenues, as well as exploring indirect/direct government funding and tax/corporate innovations to find new funding models and reduce costs of journalism.
The document provides a media strategy for promoting the V8 Supercars Gold Coast 600 event. It includes an analysis of the target audience, media objectives, and recommendations for various media channels to reach thrill-seeking males aged 18-35. The proposed strategy utilizes out-of-home advertising, radio, digital influencers, and television spots. A budget of $3 million is allocated across these channels, with the majority (62%) going towards television given its high reach. Effectiveness will be measured by ticket sales, social media engagement, and surveys on how attendees heard about the event.
The document discusses how the internet has disrupted the traditional newspaper business model by removing their most profitable content like classified ads and how political parties previously supported newspapers financially. It argues that non-commercial news struggles to be financially sustainable without political or philanthropic support.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
This blog is aimed at 8-9 year old third grade students to support their classroom work by allowing them to learn new vocabulary about places in the city through interactive games, songs, and other resources on the blog. The blog will describe different city locations using PowerPoint presentations, a mind map, YouTube videos, a song and lyrics, games, and a chat forum for student interaction.
The document analyzes six slasher film posters and identifies their common elements and conventions. It summarizes that all six posters prominently feature a male antagonist to create fear, use dark and bloody colors to set the tone, and depict isolated forest or indoor settings to showcase where victims will be stalked and killed. The posters also prominently display the film titles using attention-grabbing fonts and colors to effectively advertise the slasher genre.
The document describes the Italy MBA Football Cup 2016 tournament to be held in Perugia, Italy on June 11-12, 2016. The tournament is reserved for MBA students and alumni and will feature round robin football matches between 3-4 teams. Information about the venue, schedule, participating teams in past years, winners, and contacts for more information are provided.
The document summarizes lessons learned from implementing DevOps practices at Google and applying them to modernize practices in the U.S. federal government. It discusses how Google used transparency, autonomy, collaboration, and other principles to change culture and empower developers. It then outlines similar principles that could be applied in government to overcome inertia, ignorance, and other challenges through initiatives like a shared knowledge base, collaboration groups, and emphasizing learning over process. The overall message is that DevOps success depends on empowering individuals and embracing principles that have worked for open source and other organizations.
Understanding clients and their needs is important for marketing. Bayern Munich understands their clients needs by keeping ticket prices low. SWOT analysis is a useful tool for market analysis as it identifies strengths, weaknesses, opportunities and threats. Audience profiling involves gathering demographic information to understand a target audience. The 4 Ps of marketing are product, price, place and promotion. Coca-Cola uses a wide range of marketing materials from advertisements to product placement.
From Disruption to Experimentation: The Power of MagazinesMalcolm Netburn
My thoughts on the current state of the media industry and where we will see success in the future.
Main points:
• The Dark Age Is Over: We’re moving beyond the age of disruption. Print is still a viable vehicle for content distribution, and the disruption of digital has only heightened our awareness of that fact. It’s time to move forward powerfully, embracing all of the distribution channels available.
• Experimentation Is Our Renaissance: As we enter an age of experimentation, we can be creative with our use of a full content ecosystem that covers the print and digital spectrum.
• Media’s Golden Age: What’s in store if we seize our moment? A golden era of communications, where content is driven by unbound access, choice and interaction.
Please feel free to comment. You can find me on Twitter at @MNetburn.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
Discuss the issues raised by media ownership in the production and exchange o...Keith Day
The document discusses issues related to media ownership in the newspaper industry. It notes that falling newspaper sales are forcing companies to reconsider their business models as audiences increasingly access news online. While large media conglomerates own multiple platforms, this concentration of power and influence raises concerns. The traditional newspaper model is flawed as audiences now demand instant, online news access. For newspapers to survive, they must adapt to new media and provide customized content and services audiences want.
The magazine industry is facing threats from changing media consumption habits. As more people get news and entertainment online, magazine readership is declining. However, the magazine industry is evolving by making publications available digitally on websites and e-readers. Younger audiences in particular are being lost to other media like books, television, and social media platforms. Advertising continues to be important for magazines and is considered a trusted form of advertising by readers. While facing challenges, the magazine industry is adapting to remain viable in the future.
This document provides an overview and introduction to key trends in the newspaper industry, including changes to format, content, and business models. It discusses how newspaper size and layout has shifted from broadsheet to compact/tabloid formats to attract younger readers. It also explores the rise of color printing and more magazine-like design in newspapers. The role of content is changing as the line between newspapers and magazines/catalogs blurs, and as aggregation and personalization online diminishes the editor's control. New models like free newspapers financed by ads are also discussed as a response to challenges from digital media.
Managing Magazine Audiences with Collaborative Data (slide deck) with Malcolm...Malcolm Netburn
I was honored to speak on a keynote panel at Magazine Innovation Center's ACT 5 conference, hosted by media veteran Samir Husni (Mr. Magazine). Here's my presentation deck.
Please find the corresponding transcript on SlideShare:
http://www.slideshare.net/mnetburn/managing-magazine-audiences
Panel topic: Building and Managing Magazine Media Audiences.
Key topics discussed: Collaborative industry data, sourcing dynamic third party data, database innovation, predictive modeling, identifying niche ideal audience segments.
Conference info:
http://www.maginnovation.org/act/agenda/
#MICACT5
Magazine Publishers' Transformation: The Time to Act is Now! Value Partners
The document discusses how magazine publishers need to transform their business models in response to the shift from print to digital advertising. It notes that while digital advertising is growing, traditional publishers face challenges competing against large online players that dominate areas like search and social media. The publishers have lost some of their share of the overall advertising market and will need to adapt their business models to address this change in order to remain successful in the future.
This document presents a model of a perfectly competitive news media market. The model considers the tradeoff between news quality and bias for both consumers and media firms. It introduces the novel concept of quality externalities, where the average quality in the market impacts individual preferences for quality. The model shows there can be two equilibria - a "fake news" equilibrium with low quality and high bias, or an "informative news" equilibrium with high quality and no bias. The document argues that a politician can exploit these externalities to shift the market towards the "fake news" equilibrium and achieve "indirect media capture", even without direct control over media outlets. Case studies of Trump, Putin and Berlusconi are presented to illustrate how this
State of the News Media 2016
BY Amy Mitchell and Jesse Holcomb
Eight years after the Great
Recession sent the U.S.
newspaper industry into a
tailspin, the pressures facing
America’s newsrooms have
intensified to nothing less than
a reorganization of the
industry itself, one that
impacts the experiences of
even those news consumers
unaware of the tectonic shifts
taking place.
In 2015, the newspaper
sector had perhaps the worst
year since the recession and its
immediate aftermath. Average
weekday newspaper
circulation, print and digital
combined, fell another 7% in
2015, the greatest decline
since 2010. While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of
total circulation. And any digital subscription gains or traffic increases have still not translated
into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded
companies declined nearly 8%, including losses not just in print, but digital as well.
The document discusses how marketing and advertising have become less effective due to changes in consumer behavior in the 1990s. Consumers became more cynical, media-literate, and empowered. Traditional advertising approaches no longer worked as well. Effective youth marketing now requires understanding youth culture and gaining acceptance within those environments through grassroots efforts like supporting music and art scenes, rather than just mass media campaigns. For marketing to be successful in the future, it will need to focus more on integrity, sincerity, and creativity across multiple channels rather than relying primarily on traditional advertising approaches.
The document discusses 5 emerging media trends for communicators to be aware of:
1) Shortening news cycles due to the speed of social media and on-demand content.
2) The decline of traditional press clippings due to electronic monitoring and text analytics.
3) Increased media multi-tasking, especially among youth, using multiple channels simultaneously.
4) The rise of "influencers" who curate and recommend content on social media.
5) The integration of social media, mobile devices, and geolocation into search and content delivery.
The document summarizes Gary Meo's presentation at the 7th International Symposium on Online Journalism at the University of Texas at Austin on April 7-8, 2006. The presentation discussed newspaper readership trends declining slowly but steadily over time, the large and growing audiences of newspaper websites, how print and online audiences can be complementary, and how online advertising revenue was growing but still comprised a small percentage of total newspaper revenue. It also listed challenges facing the newspaper industry like job cuts and doubts about the ability of online revenue to replace losses from print.
The document discusses 11 key points about changes in the media landscape: 1) Newspaper readership has been declining for decades; 2) Newspaper readership skews older while online readership skews younger; 3) New online media like Google and Yahoo have seen much faster revenue growth than traditional media companies. The document examines how these trends are impacting newspapers and the future of journalism.
This document provides a draft discussion of potential policy recommendations to address challenges facing journalism. It summarizes the current state of the news industry, including declining advertising revenues for newspapers and resulting staff cuts. It then outlines some new revenue sources and types of news organizations that have emerged. Finally, it presents potential policy recommendations in four areas and seeks feedback on those proposals and their potential costs, benefits, and unintended consequences. The recommendations include changes to copyright and antitrust law to increase revenues, as well as exploring indirect/direct government funding and tax/corporate innovations to find new funding models and reduce costs of journalism.
The document provides a media strategy for promoting the V8 Supercars Gold Coast 600 event. It includes an analysis of the target audience, media objectives, and recommendations for various media channels to reach thrill-seeking males aged 18-35. The proposed strategy utilizes out-of-home advertising, radio, digital influencers, and television spots. A budget of $3 million is allocated across these channels, with the majority (62%) going towards television given its high reach. Effectiveness will be measured by ticket sales, social media engagement, and surveys on how attendees heard about the event.
The document discusses how the internet has disrupted the traditional newspaper business model by removing their most profitable content like classified ads and how political parties previously supported newspapers financially. It argues that non-commercial news struggles to be financially sustainable without political or philanthropic support.
The document discusses trends in content marketing and storytelling for 2017. It notes that the days of conventional brand storytelling are over due to everyone having the ability to create and share content. In 2017, brands will need to step back and let audiences shape their own stories through more personal, instant content like short videos and live streams. It also suggests that brands focus on storydoing rather than storytelling by focusing on human interactions and experiences with their brand. Live content is growing in popularity and brands will need to embrace more raw, unedited content styles to engage modern audiences.
This blog is aimed at 8-9 year old third grade students to support their classroom work by allowing them to learn new vocabulary about places in the city through interactive games, songs, and other resources on the blog. The blog will describe different city locations using PowerPoint presentations, a mind map, YouTube videos, a song and lyrics, games, and a chat forum for student interaction.
The document analyzes six slasher film posters and identifies their common elements and conventions. It summarizes that all six posters prominently feature a male antagonist to create fear, use dark and bloody colors to set the tone, and depict isolated forest or indoor settings to showcase where victims will be stalked and killed. The posters also prominently display the film titles using attention-grabbing fonts and colors to effectively advertise the slasher genre.
The document describes the Italy MBA Football Cup 2016 tournament to be held in Perugia, Italy on June 11-12, 2016. The tournament is reserved for MBA students and alumni and will feature round robin football matches between 3-4 teams. Information about the venue, schedule, participating teams in past years, winners, and contacts for more information are provided.
The document summarizes lessons learned from implementing DevOps practices at Google and applying them to modernize practices in the U.S. federal government. It discusses how Google used transparency, autonomy, collaboration, and other principles to change culture and empower developers. It then outlines similar principles that could be applied in government to overcome inertia, ignorance, and other challenges through initiatives like a shared knowledge base, collaboration groups, and emphasizing learning over process. The overall message is that DevOps success depends on empowering individuals and embracing principles that have worked for open source and other organizations.
This document summarizes a research article that explores the organizational factors that allowed BRAC, a large NGO in Bangladesh, to become a sustainable social enterprise. The researchers conducted a case study of BRAC to evaluate its organizational strategy and ability to maintain its values as an NGO while operating social enterprises. Key findings were that BRAC addressed social and client needs through its unique model and strategy. Visionary leadership and competent management also helped BRAC become financially sustainable while continuing its social mission. The study provides insights into how other NGOs can establish social enterprises, especially in contexts with informal economies and unstable political systems.
JOINT-DESIGN OF LINK-ADAPTIVE MODULATION AND CODING WITH ADAPTIVE ARQ FOR COO...IJCNCJournal
This paper analyzes the efficiency of a joint-design of an adaptive modulation and coding (AMC) at the
physical (PHY) layer with an adaptive Rmax-truncated selective-repeat automatic repeat request (ARQ)
protocol at the medium access control (MAC) layer to maximize the throughput of cooperative nonregenerative
relay networks under prescribed delay and/or error performance constraints. Particularly, we
generalize the existing design model/results for cross-layer combining of AMC along with truncated ARQ
in non-cooperative diversity networks in three-folds: (i) extension of the cross-layer PHY/MAC design or
optimization to cooperative diversity systems; (ii) generalization/unification of analytical expressions for
various network performance metrics to generalized block fading channels with independent but nonidentically
distributed (i.n.d) fading statistics among the spatially distributed nodes; (iii) analysis of the
effectiveness of joint-adaptation of the maximum retransmission limit Rmax of ARQ protocol and
cooperative diversity order N for delay-insensitive applications. Our insightful numerical results reveal
that the average throughput can be increased significantly by judiciously combining two additional degrees
of freedom (N and Rmax) that are available in cooperative amplify-and-forward (CAF) relay networks
besides employing AMC at the PHY layer, especially in the most challenging low signal-to-noise ratio
(SNR) regime.
The VM-53/VM-53A vibration level meter has two LCD screens - a large main display that shows instantaneous vibration values and a sub display that can show additional information like waveforms, bar graphs, and lists. It can measure and store 3-axis vibration data over long periods of time using internal memory or a memory card. The VM-53A model adds the ability to record over 400 hours of continuous 3-axis data to a memory card. Both models provide outputs to connect to external devices and can be powered by batteries or an AC adapter.
This very short document appears to be referencing religious websites but does not contain much substantive information in the 2 lines of text. It mentions greeting a sister and referencing 2 websites.
Introduction to TVSMILES - Presentation by Frederic Westerberg, Founder & CEO of TVSMILES at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
The document analyzes a band photography session through discussion of compositional elements like lighting, costumes, member positioning, and use of color palettes. Key points analyzed include the band's vibrant costumes and props suggesting a young, exciting image; the lead female singer maintaining a central frame but lower than male members, challenging traditions; and compositional techniques like shallow depth of field and front man placement reinforcing traditional band hierarchies and roles.
The Role Of Brand Journalism In PR
Are you wondering what brand journalism is, and what makes it worth the investment? Done well and done consistently, brand journalism will:
Generate goodwill, trust and positive brand value as customers come to you are your platforms again and again for information and insight
Educate and build brand awareness by taking a lead role in your sector and establishing your company as a thought leader.
When shared and optimized it will build a community for your brand and a community that will become your advocates and your company’s champions
To find out more about brand journalism and how it can benefit your business, read our eBook. It will help you understand:
the concept of brand journalism
its place in, and implications for, the wider industry
what good practice looks like
its role in PR
what you need to do it well
Newspapers play important roles by serving as watchdogs of the government and providing information about community events. They fulfill these roles through various types of content including news, opinions, advertisements, graphics, and photojournalism. However, newspapers now face challenges of declining readership among young people and increased competition from other media sources. As a result, newspapers must adapt their content and strategies to attract new audiences and remain relevant.
The editorial discusses the exploding trend of "media coverage packages" during the recent Maharashtra state assembly elections, where many media outlets sold coverage and positive publicity to candidates in exchange for large sums of money. This effectively shut out smaller parties and independent voices who could not afford such packages. It was alleged that over 50% of newly elected MLAs had criminal charges against them, yet some received adulatory coverage without mentioning this. The scale of such paid coverage was large, with some high-end candidates spending over Rs. 1.5 crore for special supplements. This undermined fair coverage of issues and misled readers by passing off paid propaganda as real news stories.
The document summarizes an academic paper on entrepreneurial journalism. It discusses how journalism has been disrupted by new technologies and business models. It then summarizes how journalism schools are teaching entrepreneurial skills to help journalists launch their own media startups. It argues that today's journalists need entrepreneurial skills to be successful, including understanding business fundamentals. It provides examples of successful media startups and discusses some of the key steps to launching a new media venture, such as having a business idea that meets a market need and acquiring the necessary skills.
For our 2022 report, we tapped our global network of writers and
editors, who for years have partnered with Cision for access to
credible, trusted and newsworthy brand communications. More
than 3,800 journalists across approximately 2,160 media outlets,
spanning 17 regions across the world provided key insights that
offer a deeper understanding of how they work, what keeps them
up at night and what they really want (and need) from the PR and
comms professionals they work with.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
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Market-driven journalism applies concepts of marketing to journalism by designing content to promote news organizations' websites and products to advertisers, while also attempting to satisfy consumers. This occurs at the macro level through centralized content across media conglomerates, at the meso level by tailoring specific articles to promote brands, and at the micro level through the relationship between producers and consumers. However, questions arise regarding whether market pressures undermine journalistic norms and whether policy should regulate potential issues like lack of transparency around advertorial content.
The document discusses best practices for building an effective brand newsroom. It recommends clearly defining the target audience and establishing an editorial proposition that provides "news you can use" rather than just promoting the brand. It also advises finding an authentic tone of voice and focusing on quality over going viral. The key is producing useful content that addresses issues the audience cares about rather than just talking about the brand.
The Guardian faced declining print circulation and revenue as readers moved online. To fund its digital transformation, the marketing campaign "Own the Weekend" focused on increasing sales of the Guardian's most profitable weekend papers. By emphasizing the high-quality journalism and focusing on loyal print readers, the campaign successfully generated over £4.8 million in incremental revenue and 1.2 extra years of print revenue to fund The Guardian's transition to a participatory digital business model.
Edelman’s report on sponsored content in the U.S. news media from a PR point of view. The research is culled from more than 30 briefings the firm conducted in the field with senior U.S. news media executives and ad-tech startups. In future field research Edelman will examine the diverse approaches, opportunities and challenges that exist across other key geographies on a global level.
Read more on Richard Edelman’s blog: http://edl.mn/15znyg0
Changing Channels? How have media priorities changed for communications direc...PRmoment
The document discusses the changing priorities and interrelationships of communications channels for in-house PR and communications teams. It finds that online news sites and print newspapers remain the highest priority channels. While social media priorities depend on budget, Twitter is most prioritized. The value of influencers is complicated by "pay for play" promotions. Stories are broken across multiple channels requiring an integrated strategy. Measurement of outcomes lags adoption of new channels requiring new skills from PR professionals.
This document is a brochure providing information about careers in journalism. It discusses the various paths one can take including working for newspapers, news agencies, magazines, online, TV, radio, photography and sports journalism. It describes what each path entails such as the skills learned, typical responsibilities, and how to improve one's chances of getting a job. The brochure also covers what life is like as a trainee in different fields and possible career progression paths. Overall, the document serves as a guide for those interested in pursuing a career in journalism.
Redefining News: A Manifesto for Community-Centered JournalismDamian Radcliffe
This forward-thinking report makes the case for embracing a more inclusive, community-focused model of journalism, one that prioritizes listening to and collaborating with communities to produce relevant, equitable and impactful news and storytelling. The report features an actionable framework to put the principles of Community-Centered Journalism into practice and explains how this approach differs from traditional models of journalism, with potential benefits including rebuilding trust, tackling inequities, and fostering civic engagement.
The document discusses how the internet has impacted newspaper distribution and consumption. It questions whether online newspapers are reducing print sales and how well publishers are utilizing their online potential. Readers' habits are changing as people demand news on their own terms across different devices and platforms like smartphones, tablets and apps. While some fear citizen journalism may undermine professional reporting, greater transparency online may establish new forms of credibility. The future of newspapers will depend on how successfully they can build integrated and interactive digital presences.
This free-to-download report brings together the best examples we’ve seen of how news and media organisations have risen to meet the challenges of COVID-19. It looks at a range of tips and tactics to help all kinds of publishers, from subscriptions to eCommerce, the state of ad tech, and tools for building loyalty.
The Publisher’s Guide to Navigating COVID-19 report’s 80+ pages are split into seven chapters covering the pandemic’s impact on the media, what it means for subscription strategies, and how publishers are building loyalty and engagement.
It concludes with a chapter exploring the legacy of COVID-19; the structural issues it has accentuated, the trends it has accelerated, and what this means for publishers looking at their business plans for 2021 and beyond.
The report also comes packed with charts throughout and a comprehensive appendix, as well as recommendations for further reading.
The document summarizes trends in the global public relations (PR) industry based on a survey of international PR partner agencies. Key findings include: (1) While traditional media relations remain important, PR is expanding through new methods like social media and stakeholder relations; (2) Digital media have greatly impacted PR work by fragmenting audiences and enabling direct communication, but also offer new opportunities; (3) Successful PR relies on high-quality work from communication professionals to build trust and resonate with stakeholders.
The document summarizes trends in the public relations industry from the perspectives of various international PR agencies. It finds that (1) social media has become increasingly important but traditional media relations still have value, (2) cross-border stakeholder relations have grown in importance, and (3) skilled professionals are still the most important asset for PR agencies. Regional differences remain, with PR having varying reputations and facing different challenges in different parts of the world.
The document provides information about careers in public relations at the University of Lincoln, including its public relations degree programs. It highlights that public relations degrees from the University of Lincoln are highly regarded by employers and can open doors to various career opportunities. The courses are recognized by the Chartered Institute of Public Relations and the university is one of only 13 in the UK with this accreditation. The university also has excellent graduate employment prospects and high student satisfaction due to its world-class research and location in Lincoln's historic city center.
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