U.S. Online Newspapers’ Performance in Local MarketsIris Chyi
U.S. Online Newspapers’ Performance in Local Markets: A Struggle of Inter- and Intra-Media Competition
Iris Chyi & Seth Lewis
School of Journalism
The University of Texas at Austin
This was a presentation prepared for an interview with IPC media in December 2010.
It particularly refers to 5 Factors that will influence magazine sales in the next 5 years i.e 2010 to 2015 in the UK market.
The question of whether greater competitiveness of news media market can prevent media capture and leads to greater-quality news provision in general has been receiving lots of attention in literature especially in the recent years due to growth of unconventional media sources and fake-news proliferation. We build a model of perfectly competitive news media market with a novel feature of quality externalities. Employing the model, we show that perfect competition can make the market converge to a fake-news equilibrium as well as to an informative-news equilibrium. Based on the model, we demonstrate how such a structure of news media market can be exploited by a politician in order to eectively achieve media capture without totalitarian control over the media as demonstrated by case studies of Silvio Berlusconi, Vladimir Putin, and Donald Trump.
U.S. Online Newspapers’ Performance in Local MarketsIris Chyi
U.S. Online Newspapers’ Performance in Local Markets: A Struggle of Inter- and Intra-Media Competition
Iris Chyi & Seth Lewis
School of Journalism
The University of Texas at Austin
This was a presentation prepared for an interview with IPC media in December 2010.
It particularly refers to 5 Factors that will influence magazine sales in the next 5 years i.e 2010 to 2015 in the UK market.
The question of whether greater competitiveness of news media market can prevent media capture and leads to greater-quality news provision in general has been receiving lots of attention in literature especially in the recent years due to growth of unconventional media sources and fake-news proliferation. We build a model of perfectly competitive news media market with a novel feature of quality externalities. Employing the model, we show that perfect competition can make the market converge to a fake-news equilibrium as well as to an informative-news equilibrium. Based on the model, we demonstrate how such a structure of news media market can be exploited by a politician in order to eectively achieve media capture without totalitarian control over the media as demonstrated by case studies of Silvio Berlusconi, Vladimir Putin, and Donald Trump.
Counselors at MWW possess an extraordinary range and depth of crisis communications expertise – from contingency planning, crisis response training and onsite support for clients in the midst of incidents,to managing the aftermath of crises and the restoration of trust and reputations.
Counselors at MWW possess an extraordinary range and depth of crisis communications expertise – from contingency planning, crisis response training and onsite support for clients in the midst of incidents,to managing the aftermath of crises and the restoration of trust and reputations.
Frontiers North presentation for Canadian Marketing Association, Manitoba Cha...John Gunter
Frontiers North Adventures (FNA) is a Manitoba-born and -bred company that specializes at hosting international travellers in Canada's north on expert-guided group tours. FNA sells to international, niche markets through a global network of tour operators and also directly to guests. During his talk, John will discuss the importance of Corporate Social Responsibility as well as challenges securing "share of the suitcase", competing with adventure and photographic destinations from Antarctica to Svalbard and tourism destinations from Rome to Banff.
The eCommerce bump witnessed over the last two years looks set to be a revenue trend that will only grow in importance for publishers. According to Group M, by 2024 retail-focused eCommerce will amount to $7 trillion in annual sales activity, making eCommerce a revenue stream that publishers ignore at their peril.
Meanwhile, the COVID crisis has “accelerated” efforts by publishers to generate money through eCommerce, with 30% of commercial publishers surveyed indicating that this would be an “important” or “very important” revenue stream in 2022.
eCommerce’s moment has come. A combination of shifting consumer behaviors, coupled with the urgency to diversify revenue streams, means that growing numbers of publishers are ready to cross the online shopping Rubicon.
This new report from What's New in Publishing and sponsored by Sovrn offers best practices, case studies and key insights into how publishers can successfully leverage eCommerce, as well as partner with platforms, retailers and other service providers to offer online shopping experiences that consumers now demand.
Mass media advertising in nigeria problems and prospectsGabriel Ken
In this study, an attempt was made to evaluate the problems and prospects of mass media advertising in Nigeria. We talk of the media mix and the multi-media approach to public relations and advertising, but we seem to be uncertain which particular medium is more success-oriented in carrying out advertising functions ---
radio and television on the one side and newspapers, magazines and books, on the other.
In a crowded communication environment, media have to prove their effectiveness and accountability in
reaching their goals. Although marketing analytics are more important than ever in modern marketing
programs, hardly any research is available on the effectiveness of customer magazines. This research
focuses on answering the question: “Are customer magazines accountable in reaching their goals?”
Previous research on the effectiveness of relationship magazines has been commissioned in the UK by
the Association of Publishing Agencies (APA) and Royal Mail, in cooperation with Millward Brown. The
research shows that readers have a sophisticated understanding of the role of customer magazines; they
welcome them, spend time reading them, have a more positive view of the company image and are more
inclined to continue using the company than non-readers.
In order to find out whether the results of the APA study can be extended to the Dutch market, and verify
the likelihood that the customer magazine is accountable for the differences between readers and nonreaders,
we started our own research, consisting of nine magazines from three different sectors.
Our findings confirm the effectiveness of customer magazines as a medium for building and retaining
loyalty. Based on our results the customer magazine has definitely moved away from the public relations
exercise towards the strategic communication device. Customer magazines have an effective role to play
as part of the marketing mix. A role that is even more effective, if the intermediate function of a customer
magazine is taken into account. Customer magazines are the ideal means to mention a company’s
website, to refer to exhibits, stimulate (web)store visits, link to the company’s catalogue, and explore
market research. Customer magazines, therefore, should be integrated into the mainstream marketing
(communication) strategies.
Redefining News: A Manifesto for Community-Centered JournalismDamian Radcliffe
This forward-thinking report makes the case for embracing a more inclusive, community-focused model of journalism, one that prioritizes listening to and collaborating with communities to produce relevant, equitable and impactful news and storytelling. The report features an actionable framework to put the principles of Community-Centered Journalism into practice and explains how this approach differs from traditional models of journalism, with potential benefits including rebuilding trust, tackling inequities, and fostering civic engagement.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission
“To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer’s aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world
Subjects/Areas We Cover
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Writekraft Research & Publications LLP
(Regd. No. AAI-1261)
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Research Paper Writing
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 . Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission
“To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer’s aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
5. The New News Business - Market-drivenJournalism Marketing + Journalism = Market-driven journalism
6.
7.
8.
9.
10. News Limited the worlds’s third largest media conglomerate Parent company of an interlocking media empire that includes television, movies, cable networks, book publishing, satellite TV, magazines and newspapers operating in the United States, Australia, Europe, Latin America, Asia and the Pacific Basin
11. Meso-level Contents are designed to promote news organizations’ websites to advertisers Journalists are writing for selling the products as well as satisfying consumers
14. Micro-level The relationship between news producer and consumer Consumers lack the basis for determining the “fairness” and “accuracy” news reporting Dimensions: Newsworthiness & Accuracy
17. Conclusion Market driven journalism connects online journalism under macro, meso and micro level News organization maintains relationship with advertises and meet consumers’ needs to maximize its profit
18. Questions To what extent do the journalists cover the interest of audience that actually represents the voice of audience? Market-oriented journalism has become controversial because it raises questions about the norms, values, and practices that govern production of content in news-media organizations. Do you think there should be any policy regulating media firms and journalist’s practice in market-driven journalism? On the web, it's not always clear that the videos and related articles are advertorials. As consumers, do you think it’s better to state the advertisement clearly?
19. Reference Agaba, GR 2004, ‘An exploration of the effect of market-driven journalism on The Monitor newspaper's editorial content’, Rhodes University. Beam, RA 2003, ‘Content differences between daily newspapers with strong and weak market orientation’, Journalism and Mass Communication Quarterly, vol.80, no.2, summer, pp.368-390. Cohen, EL 2002, ‘Online Journalism as Market Driven Journalism’, Journal of Broadcasting and Electronic Media, vol.46, no.4, pp.532-548. Yeung, G 2011, ‘A market-driven journalism’, HKUSPACE, 28 August, accessed 13 September, <http://hkuspace.wordpress.com/2011/08/28/a-market-driven-journalism/>.
![Content What is market-driven journalism How do market-driven journalism apply to online journalism ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)