The Journal will debut in May 2015, and will be published by Sage Publications. We continue to look for authors and articles for the 2nd and third issues.

1. MARCH 22, 2015
JOURNAL OF CREATING VALUE
NEWSLETTER
VOLUME 1, NUMBER 1
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From the Editor
The Journal will debut in May 2015, and will be published by Sage Publications.
We continue to look for authors and articles for the 2nd
and third issues. The
deadline for the second issue is May 15, 2015. Articles can be mailed to
Gautam.Mahajan@gmail.com . The submission guidelines are available on
www.JournalofCreatingValue.org
The second issue is to be released in November 2015.
We also solicit book reviews, courses in Customer Value and Value Creation, and in
news and interviews.
We are also looking for partners around the world to help us launch the Journal. We
are happy to partner with existing events.
Creating Value and Customer Value courses are
becoming more common
Creating Shared Value at Harvard Business School
Teaches: This innovative new strategy program, developed and led by HBS faculty
chair Michael E. Porter, along with Mark R. Kramer and Allen S. Grossman, brings
together senior business leaders to examine strategies for addressing society's
challenges through profitable business models. Going beyond social responsibility,
philanthropy, and sustainability, Shared Value represents a new way to achieve
economic success.
Univ : Catolica Lisbon, Assoc Prof Ilídio Barreto
Strategic Management and Value Creation
 What is really important in management?
 What is value creation?
 Why are some companies more successful than others?
 What are the main models for value creation?
 How can the external context be analyzed effectively?
 How can core competencies and dynamic capabilities be identified?
 How can excellent formulation of strategy be achieved?
 How are the foundations of competitive advantage built?
 How can value creation be measured?

2. IIT Mandi: Gautam Mahajan to deliver course
Using Engineering to Create Value: Making Engineers more employable and
useful to industry
This is a one credit course to help students bundle what they have learnt in their
studies at IIT Mandi to create value for themselves, and their future employers. How
can they use this knowledge to stand out and make a difference in the corporate
world and to society? How do they use their engineering knowledge gainfully?
The course will define value and how to create it and give practical examples of
using engineering knowledge, of focusing in on the real and fundamental issues and
providing solutions to create value. The students’ awareness will be enhanced to
ready him for leaving IIT.
This course will equip students for the business and real world, and put together
what corporates require, and how the students can understand the work-world, and
create value, and how they can utilize their engineering skills usefully, and where to
turn for more information and knowledge. We would also use faculty members and
outsiders with their own experiences at entry level on expectations from companies
and how to handle them.
Planning Underway for Conference in September
The Journal of Creating Value will work with Customer Value Creation International
(CVCI) to hold a conference in the UK September of 2015. Both the Journal of
Creating Value and CVCI have plans to work closely together going forward to join
forces in bringing international awareness and support to Value Creation. If you feel
your city would like to host a similar conference, contact Gautam Mahajen. You can
also visit CVCI at www.customervaluecreation.org for more information on other
programs and join the association.