Value Creation and Enhanced Pricing: Increase Profits through Right Customer Value Pricing SPECIALLY DESIGNED FOR CEOs, CXOs, HEADS OF MARKETING, SALES, OPERATIONS, PRICING, PURCHASE, CUSTOMER SERVICE, BUSINESS STRATEGY Along the lines of seminar, Mr Gautam Mahajan recently conducted at the Professional Pricing Society meeting in Florida in October 2012. Benefits of Attending: What Customer Value is and why manage it How to measure it How to use value to create prices How to create value and sell on that basis Learn that every part of your offering has a price associated with it and what the customer is willing to pay and why, and why are non-price terms important How to use the learning’s in your business

1. ONE DAY PRICING SEMINAR , FRIDAY, FEBRUARY 22, 2013 , AT THE MIRADOR HOTEL, ANDHERI (EAST), MUMBAI
Value Creation and Enhanced Pricing:
Increase Profits through Right Customer Value Pricing
SPECIALLY DESIGNED FOR CEOs, CXOs, HEADS OF MARKETING, SALES, OPERATIONS, PRICING, PURCHASE,
CUSTOMER SERVICE, BUSINESS STRATEGY
Along the lines of seminar, Mr Gautam Mahajan recently conducted at the Professional Pricing Society meeting in
Florida in October 2012.
Speaker :
Gautam Mahajan, President,
Customer Value Foundation
Video Link
Click this video link to see what
you can learn by attending this
workshop!
Benefits of Attending:
 What Customer Value is
and why manage it
 How to measure it
 How to use value to
create prices
 How to create value
and sell on that basis
 Learn that every part of
your offering has a
How do you get the best price and be valued by your customers? Using Customer Value
is a way of getting better pricing. You get to pricing excellence where the customer says
you are higher priced but we wish to do business with you. Pricing changes have the
most profound changes on profits. A 1% increase in price can multiply the profit margin
10-fold.
This workshop covers how to measure value, how to price based on what the customer
values, understand what the customer is willing to pay for and then price accordingly.
Participants in this workshop will become more price savvy, going beyond an industry
pricing strategy, a product/market price strategy, and a transactional strategy to a
Customer Value pricing strategy. We will build the Customer waterfall of needs, and the
price waterfall, and price perceptions, and the importance of non-price factors in the
pricing equation.
We will discuss how to take advantage of “other factors” in pricing and wallet share. We
will use a workshop for this and how to measure value and use it for pricing.
Example of Customer value Pricing used by leading companies will be used and the
participants will apply this for their companies and products. Equipped with this
specialized knowledge, they will be able to gain competitive advantage, a Customer,
price, and profit advantage.
Presenter : Gautam Mahajan, President - Customer Value
Foundation
The workshop is conducted by Mr. Gautam Mahajan, President of Customer Value
Foundation and the leading global thought leader in Total Customer Value Management.
Mr Mahajan worked for a Fortune 50 company in the USA for 17 years and had hand-on
experience in consulting, training of leaders, professionals, managers and CEOs from
numerous MNCs and local conglomerates like Tata, Birla and Godrej groups. He is also
the author of widely acclaimed books “Total Customer Value Management:
Transforming Business Thinking” (Business Books from SAGE, 2011) and
“Customer Value Investment: Formula for Sustained Business Success”

2. price associated with it
and what the customer
is willing to pay and
why, and why are non-
price terms important
 How to use the
learning’s in your
business
ONE DAY PRICING SEMINAR ,
FEBRUARY 22, 2013 , MUMBAI
At The Mirador Hotel, New Link Road,
Chakala Andheri (E) Mumbai-400099
For Registration Contact
New Delhi
+91 98 1006 0368, 011-26831226,
mahajan@customervaluefoundation.com
Mumbai
+91 90 2205 3799, 022- 32267699,
neeraj.kapoor@growbrands.com
(Response Books from SAGE, 2007).
Gautam was President, of the Indo-American Chamber of Commerce, and was Chairman,
PlastIndia Committee, Vice President All India Plastics Manufacturers Association, Trustee
Plastics Institute of America. He was a member of the US India think tank. He was
Chairman of the US India Economics Relations Forum. Among his honors is a Fellowship
from Harvard Business School and Illinois Institute of Technology. He also has 18 US
patents. He was honored by the Illinois Institute of Technology with its Distinguished
Alumni award in 2001. Recently, he spoke at the Center for American and International
Law in Dallas to an audience of 35 countries on India, and at Berlin in 2006 at the
European Fine Chemicals Conference, and in 2011 in New York, Akron, Columbus,
Denver, Chicago and California. He spoke to CEO’s from 26 European companies in 2008.
He was written up in the Wall Street Journal. He also gave the first Distinguished
Engineering lecture at Illinois followed by a Distinguished Management lecture. In
September 2011, he spent time in the US talking about Indo-US relations and how to
improve them.
He is a graduate of IIT Madras, where he was an Institute Merit Scholar, has a Master’s
degree in Mechanics and has completed his PhD coursework from the Illinois Institute of
Technology, and an MBA from Suffolk University and a Fellowship from Harvard Business
School.
We look forward to seeing you and your team at this workshop.
Back to Customer Value Foundation Website
E-mail: mahajan@customervaluefoundation.com
Web: www.customervaluefoundation.com
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