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Shared Value Enterprise®
Shared Value Initiative India
http://sharedvalue.in
INSTITUTE FOR COMPETITIVENESS
U24/8, DLF PHASE 3, GURGAON. HARYANA, INDIA
Organization
&
Philosophy
SharedValueInitiativeIndia(SVII)
Shared Value India Initiative was setup by Institute for Competitiveness, India in a
regional partnership with the Shared Value Initiative (SVI) division of FSG Inc., USA. It
was launched at a special session organised at the Shared Value Summit in New York
on May 12, 2015, in the presence of Michael E. Porter and Mark Kramer.
SVII connects the business and community leaders towards defining the practice of
shared value in India. This initiative is committed towards bringing forward the
realization, understanding, adoption and implementation of the best practices for
creating shared value among the companies, civil society and government
organizations in India, thereby accelerating the economic and social progress towards
a more equitable and sustainable world.
Launching the
Shared Value
Enterprise®
• Transformation is happening around with enterprises realizing the
significance of socio-economic business models as a way going forward.
• Holistic perspective - What, Why, How, & Where
• The whole idea of SVE is to identify, assess and recognize those enterprises
that are creating a measurable social and/or environmental impact using a
for-profit business model.
• Involves a multi-step detailed and objective process for getting insights into
the shared value strategy of the enterprise. Two broad lenses for evaluation:
 Analyzing the management strategy and overall performance of the
enterprise
 Evaluating the shared value orientation across the three key
principles – reconceiving products/markets, reconfiguring the value
chain and enabling local cluster development
Evaluation
Framework
How can you
participate?
Online
Application
Telephonic
Discussion
(Scope)
Shared
Value
Narrative &
Launch
Plan
Survey &
Deep-down
Discussion
Analysis &
Findings
•Initiate the process by completing brief online
application form
• Discuss and Agree on the scope of assessment
• Schedule and Cost of the project
• Get the narrative on shared value initiatives
• Finalize the launch date of SVE questionnaire and
slots for discussion with top management
• Launch the questionnaire
• Complete the discussions with top management
• Data Analysis, Findings and declare Shared Value
Enterprise Status
• Timelines: Within 10 weeks of online submission
Q1.
• Do you want to find out where you stand on shared value
journey?
Q2.
• Do you want to create an action plan for the shared value
strategy way forward?
Q3.
• Do the employees in your enterprise understand the key
aspects of shared value business model?
Q4.
• Do you want to go ahead with new Shared Value ideas?
Q5.
• Do you want to be a part of global networking platform?
Assessment
Scope – Multi-
tier
Shared Value
Enterprise®
Certification and
Feedback Report
Doyouwanttofindoutwhereyoustandonshared
valuejourney?
Certified as Shared Value Enterprise
•Assessment and Decision on award of ‘Shared Value Enterprise ‘
• Become a part of Shared Value Enterprise List
• Recognition at Annual Shared Value Summit during November of each year
SVE® Feedback Report
•Overall Analysis and feedback on the performance of the enterprise on key
dimensions. Enables an understanding of your Shared Value Business Model
Benchmarking Report
•Insights into the comparative business model of industry peers
Doyouwanttocreateanactionplanfortheshared
valuestrategywayforward?
Leadership Presentation
• Presentation to the company leadership providing a clear view of the
analysis and findings from the shared value assessment activity
Workshop for Actions and Next Steps
One day workshop with the leadership team and key members to
•Mutually discuss the assessment outcomes
•Prioritize the action areas
•Draw the action plan and roadmap with expected time-lines
Shared Value Report
Annual release by an enterprise beyond sustainability reporting to showcase
their narratives and numbers around its shared value business model,
metrics, socio-economic and environmental outcomes.
Shared Value
Enterprise®
Leadership Updates and
Action Plan
Dotheemployeesinyourenterpriseunderstand
thekeyaspectsofsharedvaluebusinessmodel?
Top Management Workshop
One day workshop with the top management team on principles and
application of shared value. Harvard case studies will be used for scenario
building, analysis and learnings
Cascading Down Workshop
Two day workshop with the middle management team and key employees
for doing a detailed culture based exercise to incorporate the shared value
belief and orientation among the middle management employees
Shared Value
Enterprise®
Cascading Workshops for
Shared Value Orientation
DoyouwanttogoaheadwithnewSharedValue
ideas?
New Business Ideas and Implementation
Deep-down engagement with the enterprise to identify new shared value
ideas, which fit the competencies of the enterprise and design the best-fit
market based business models
Shared Value
Enterprise®
Consulting for the future
Doyouwanttobeapartofglobalnetworking
platform?
Annual Inclusive Business Platform
• Involves celebrating the fifty enterprises from India having successful
shared value business model
• Forum for knowledge generation and dissemination across multiple
channels – media, online, print
Shared Value
Enterprise®
Becoming a part of
Shared Value Ecosystem
Member / Partner
• Part of global shared value network and access to global thinkers
• Ecosystem for collaboration, networking and learning
About the
Partners
InstituteforCompetitiveness,India is the Indian knot in the global network of the
Institute for Strategy and Competitiveness at Harvard Business School. Institute for
Competitiveness, India is an international initiative centred in India, dedicated to
enlarging and purposeful disseminating of the body of research and knowledge on
competition and strategy, as pioneered over the last 25 years by Professor Michael
Porter of the Institute for Strategy and Competitiveness at Harvard Business School.
Institute for Competitiveness, India conducts and supports indigenous research, offers
academic and executive courses, and provides advisory services to the Corporate and
the Governments. The institute studies competition and its implications for company
strategy; the competitiveness of nations, regions & cities and thus generate guidelines
for businesses and those in governance; and suggests and provides solutions for socio-
economic problems.
InCircle is a an independent consultants’ collaborative focused on enhancing the
impact of international development. It focuses on boutique collaborative research,
innovation advisory and impact consulting. InCircle raison d'être is - Independence
alone matters. Interdisciplinary alone is. Impact alone sustains. At present, it is
advising IAP HealthPhone, IAP-Immunize India projects in setting up government-
industry linkages and evolving a new matrix for public-private collaborations for
addressing malnutrition. InCircle is working on multiple initiatives such as
Sustainable Transport Initiative in the Himalayan states and Infinite Ideas Lab
(Making Sharing Value Happen) with Institute for Competitiveness India.
Contact Us
We invite you to support/participate
the Inclusive Business Platform 2016.
We look forward to conversing with
you regarding any questions you have.
OFFICE ADDRESS
U24/8, DLF PHASE 3,
GURGAON, HARYANA
CONTACT
+91 124 4376676
THANK YOU
You can get in touch with us
amit.kapoor@sharedvalue.in
monish.incircle@gmail.com
sandeep.goyal@sharedvalue.in
for any queries.
What is Shared
Value?
DefiningSharedValue
The concept of shared value is defined as policies and practices that enhance
the competitiveness of a company while simultaneously advancing the
economic and social conditions in the communities where it operates. Shared
value creation focuses on identifying and expanding the connectivity between
triple bottom line benefits – social, economic and environmental.
SharedValuePrinciples
What is NOT
Shared Value?
SharedValue
Neither
CorporateSocialResponsibility
Nor
Philanthropy
• Expanding the pie
• Integratedwith the core of business
• Scalability Potential
• Redistribution of wealth / Payback
• Voluntary & Non-Core
• Scalability limitation
CSR and Philanthropy Shared Value
Business
&
Social Results
Level of Shared
Value
Business Results Social Results Examples
Reconceiving
product
and markets
• Revenue
• Market Share
• Profitability
• Market Expansion
•Patient care
•Carbon footprint
•Nutrition
•Education etc.
•5A’s
Redefining
productivity
in the value
chain
•Productivity
• Logistical and
operating costs
•Supply chain
•Quality
•Profitability
• Energy use
• Water use
• Raw materials
•Improved job skills
• Employee incomes
etc.
• Local engagement
& embeddedness
Enabling cluster
development
•Cost efficiency
•Secured supply
•Distribution N/W
•Infrastructure
• Skilling & workforce
•Profitability
• Education
• Job creation
• Health
•Income etc.
• Local engagement
& embeddedness

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Shared Value Enterprise

  • 1. Shared Value Enterprise® Shared Value Initiative India http://sharedvalue.in INSTITUTE FOR COMPETITIVENESS U24/8, DLF PHASE 3, GURGAON. HARYANA, INDIA
  • 2. Organization & Philosophy SharedValueInitiativeIndia(SVII) Shared Value India Initiative was setup by Institute for Competitiveness, India in a regional partnership with the Shared Value Initiative (SVI) division of FSG Inc., USA. It was launched at a special session organised at the Shared Value Summit in New York on May 12, 2015, in the presence of Michael E. Porter and Mark Kramer. SVII connects the business and community leaders towards defining the practice of shared value in India. This initiative is committed towards bringing forward the realization, understanding, adoption and implementation of the best practices for creating shared value among the companies, civil society and government organizations in India, thereby accelerating the economic and social progress towards a more equitable and sustainable world.
  • 3. Launching the Shared Value Enterprise® • Transformation is happening around with enterprises realizing the significance of socio-economic business models as a way going forward. • Holistic perspective - What, Why, How, & Where • The whole idea of SVE is to identify, assess and recognize those enterprises that are creating a measurable social and/or environmental impact using a for-profit business model. • Involves a multi-step detailed and objective process for getting insights into the shared value strategy of the enterprise. Two broad lenses for evaluation:  Analyzing the management strategy and overall performance of the enterprise  Evaluating the shared value orientation across the three key principles – reconceiving products/markets, reconfiguring the value chain and enabling local cluster development
  • 5. How can you participate? Online Application Telephonic Discussion (Scope) Shared Value Narrative & Launch Plan Survey & Deep-down Discussion Analysis & Findings •Initiate the process by completing brief online application form • Discuss and Agree on the scope of assessment • Schedule and Cost of the project • Get the narrative on shared value initiatives • Finalize the launch date of SVE questionnaire and slots for discussion with top management • Launch the questionnaire • Complete the discussions with top management • Data Analysis, Findings and declare Shared Value Enterprise Status • Timelines: Within 10 weeks of online submission
  • 6. Q1. • Do you want to find out where you stand on shared value journey? Q2. • Do you want to create an action plan for the shared value strategy way forward? Q3. • Do the employees in your enterprise understand the key aspects of shared value business model? Q4. • Do you want to go ahead with new Shared Value ideas? Q5. • Do you want to be a part of global networking platform? Assessment Scope – Multi- tier
  • 7. Shared Value Enterprise® Certification and Feedback Report Doyouwanttofindoutwhereyoustandonshared valuejourney? Certified as Shared Value Enterprise •Assessment and Decision on award of ‘Shared Value Enterprise ‘ • Become a part of Shared Value Enterprise List • Recognition at Annual Shared Value Summit during November of each year SVE® Feedback Report •Overall Analysis and feedback on the performance of the enterprise on key dimensions. Enables an understanding of your Shared Value Business Model Benchmarking Report •Insights into the comparative business model of industry peers
  • 8. Doyouwanttocreateanactionplanfortheshared valuestrategywayforward? Leadership Presentation • Presentation to the company leadership providing a clear view of the analysis and findings from the shared value assessment activity Workshop for Actions and Next Steps One day workshop with the leadership team and key members to •Mutually discuss the assessment outcomes •Prioritize the action areas •Draw the action plan and roadmap with expected time-lines Shared Value Report Annual release by an enterprise beyond sustainability reporting to showcase their narratives and numbers around its shared value business model, metrics, socio-economic and environmental outcomes. Shared Value Enterprise® Leadership Updates and Action Plan
  • 9. Dotheemployeesinyourenterpriseunderstand thekeyaspectsofsharedvaluebusinessmodel? Top Management Workshop One day workshop with the top management team on principles and application of shared value. Harvard case studies will be used for scenario building, analysis and learnings Cascading Down Workshop Two day workshop with the middle management team and key employees for doing a detailed culture based exercise to incorporate the shared value belief and orientation among the middle management employees Shared Value Enterprise® Cascading Workshops for Shared Value Orientation
  • 10. DoyouwanttogoaheadwithnewSharedValue ideas? New Business Ideas and Implementation Deep-down engagement with the enterprise to identify new shared value ideas, which fit the competencies of the enterprise and design the best-fit market based business models Shared Value Enterprise® Consulting for the future
  • 11. Doyouwanttobeapartofglobalnetworking platform? Annual Inclusive Business Platform • Involves celebrating the fifty enterprises from India having successful shared value business model • Forum for knowledge generation and dissemination across multiple channels – media, online, print Shared Value Enterprise® Becoming a part of Shared Value Ecosystem Member / Partner • Part of global shared value network and access to global thinkers • Ecosystem for collaboration, networking and learning
  • 12. About the Partners InstituteforCompetitiveness,India is the Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard Business School. Institute for Competitiveness, India is an international initiative centred in India, dedicated to enlarging and purposeful disseminating of the body of research and knowledge on competition and strategy, as pioneered over the last 25 years by Professor Michael Porter of the Institute for Strategy and Competitiveness at Harvard Business School. Institute for Competitiveness, India conducts and supports indigenous research, offers academic and executive courses, and provides advisory services to the Corporate and the Governments. The institute studies competition and its implications for company strategy; the competitiveness of nations, regions & cities and thus generate guidelines for businesses and those in governance; and suggests and provides solutions for socio- economic problems. InCircle is a an independent consultants’ collaborative focused on enhancing the impact of international development. It focuses on boutique collaborative research, innovation advisory and impact consulting. InCircle raison d'être is - Independence alone matters. Interdisciplinary alone is. Impact alone sustains. At present, it is advising IAP HealthPhone, IAP-Immunize India projects in setting up government- industry linkages and evolving a new matrix for public-private collaborations for addressing malnutrition. InCircle is working on multiple initiatives such as Sustainable Transport Initiative in the Himalayan states and Infinite Ideas Lab (Making Sharing Value Happen) with Institute for Competitiveness India.
  • 13. Contact Us We invite you to support/participate the Inclusive Business Platform 2016. We look forward to conversing with you regarding any questions you have. OFFICE ADDRESS U24/8, DLF PHASE 3, GURGAON, HARYANA CONTACT +91 124 4376676 THANK YOU You can get in touch with us amit.kapoor@sharedvalue.in monish.incircle@gmail.com sandeep.goyal@sharedvalue.in for any queries.
  • 14. What is Shared Value? DefiningSharedValue The concept of shared value is defined as policies and practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities where it operates. Shared value creation focuses on identifying and expanding the connectivity between triple bottom line benefits – social, economic and environmental. SharedValuePrinciples
  • 15. What is NOT Shared Value? SharedValue Neither CorporateSocialResponsibility Nor Philanthropy • Expanding the pie • Integratedwith the core of business • Scalability Potential • Redistribution of wealth / Payback • Voluntary & Non-Core • Scalability limitation CSR and Philanthropy Shared Value
  • 16. Business & Social Results Level of Shared Value Business Results Social Results Examples Reconceiving product and markets • Revenue • Market Share • Profitability • Market Expansion •Patient care •Carbon footprint •Nutrition •Education etc. •5A’s Redefining productivity in the value chain •Productivity • Logistical and operating costs •Supply chain •Quality •Profitability • Energy use • Water use • Raw materials •Improved job skills • Employee incomes etc. • Local engagement & embeddedness Enabling cluster development •Cost efficiency •Secured supply •Distribution N/W •Infrastructure • Skilling & workforce •Profitability • Education • Job creation • Health •Income etc. • Local engagement & embeddedness

Editor's Notes

  1. hyperlink
  2. 0/ Roti, kapda aur makan (Food, Clothing & hunger); Nobody talks about clothing (dignity and cover – basic essential need). Winter does not kill people, lack of clothing kills during winter; Hurricane kills people; Earthquake kills people – these are natural calamities. But winter is not a natural calamity and a simple intervention can make a supreme diff. Here comes GOONJ – a unique model of enabling access to decent clothing for the underserved segment as per their specific needs. 1/ SV has 2 main perspectives today - One, SV as a concept / language (policies and practices that defines the competitive adv of the company while enhancing the social and environment outcomes in the community, where the company operates). This address the what part. What is Shared Value Second, SV as a journey. Transformation perspective. Here, companies do understand that SV is a meaningful proposition and will enable the socio-economic benefits. So, let’s go ahead with it. The adopters are at different stages of SV journey. Stage 1 involves identifying the need to be addressed, the one, which also gets mapped to the competencies and capabilities of the enterprise; Stage 2 involves designing the appropriate value offerings followed by BM for value creation, delivery and capture. Stage 3 involves going for collaborations and networks besides designing the quantifiable metrics (business and social), which can act as a feeder into the business model to make changes, if required. Finally, deciding upon scaling the initiative from millions to billions.. There are many examples of enterprise still focusing on 1st dimension but then there are many enterprises, who are different stages of dimension 2 and these are the organizations, which need direction, encouragement, recognition and act as role models for future enterprises. SVE is a framework cum assessment tool to identify, assess and recognize such enterprises by having a detail understanding of their complete business model. Now what happens? If they meets the criteria, these are certified as shared value enterprise for a year and also included in the annual ranking of shared value enterprise List, which will be released every year during Shared Value Summit If not, then they get a detailed feedback report about what is going good and what can be improved as well as if they wish, they can also get a competitive analysis report on similar orientation. How to proceed ? Following steps are involved : 1, 2, 3, 4, 5 What are the deliverables? Multi –level choice based driven by company’s own assessment on 5 basic questions as follows: What is the framework like? 4 pillars or dimensions - P1: MS& O (how the company has defined it vision, mission; what level of top management commitment; what kind of culture or structure; Is the SV orientation carried out as a project or at enterprise level; What kind of market performance; financial returns; socio-economic outcomes; How the metrics are defined and implemented P2: RPM - What kind of need is identified; Is it mapped to SDG; How does it get linked to competencies; Is it a incremental or disruptive innov; Is it a standardized or custom product or solution offering; Is it a existing market or new market; what kind of metrics are identified for social / env impact; what kind of cost efficiency or revenue maximization has been carried out P3: RVC - Which value chain components are targeted and how; what kind of productivity changes are done and how; what kind of metrics are identified for social / env impact; what kind of cost efficiency or revenue maximization has been carried out P2: ELCD - What kind of clusters and institutional focus; procurement level clustering; delivery level clustering; stakeholder management model (agenda, communication, value co-creation etc.); what kind of metrics are identified for social / env impact; what kind of cost efficiency or revenue maximization has been carried out
  3. How targeting unmet needs drives incremental revenue and profits? How better management of internal operations increases productivity and reduces risks? How changing societal conditions outside the company unleashes new growth and productivity gains