I often look at the business world and wonder. What are they all about? They spend oodles of money in branding (in simple terms to be recognised by potential Customers, to distinguish themselves in the marketplace).
The document provides advice for building a marketing plan and discusses key considerations such as understanding the difference between sales and marketing, knowing what you are really selling, understanding your brand, having a clear story, focusing on customers, determining if social media is appropriate, maintaining consistency, being ready to evolve strategies, spreading your own message through community involvement, and how to hire an agency. The overall message is the importance of thorough discovery and understanding your business, customers, and brand before developing a marketing plan and strategy.
How to toughing + improve your service b2b marketing 101Emmanuel Omikunle
The document discusses the challenges facing service businesses in B2B marketing. It notes that the competitive environment has intensified, with more disruption, options for buyers, and information overload. Buyers now have more power in the relationship and are harder to reach. They carefully research options, consider multiple stakeholders' opinions, and want to fully understand solutions before committing. Service providers must differentiate themselves, deeply understand buyers' needs and industries, and work hard to build trust amid constant doubt and competition seeking buyers' attention. Success requires agility, optimizing all aspects of the customer experience, and acknowledging challenges transparently rather than overpromising.
This document discusses the importance of emotion in B2B decision making. It argues that while B2B buyers try to make rational decisions based on business value, they are often influenced more by their unconscious emotional mind. Research showed that perceived personal value has twice as much impact on commercial outcomes as business value. As perceived personal risks increase in a B2B buying decision, so does the strength of the emotional connection. The document recommends that B2B companies should understand customers' emotional needs and find common personal values in order to create engagement.
Is The Way We've Been Doing Marketing And Sales Broken?Drift
Here's how the traditional approach to marketing and sales works:
Step One. Get people to your website.
Step Two. Once people are on your website, get them to convert on a form.
Step Three. After they fill out a form, nurture them with emails and phone calls until they buy from you, unsubscribe, or even worse -- do absolutely nothing, forever.
Yes, I dramatically oversimplified the process, but stick with me for a minute.
Now that we laid out how traditional marketing and sales work, take a second and think about the way that you buy and behave as a consumer.
If you're anything like me, when you're thinking about buying something, I bet the last thing you want to do is fill out a form or talk to a sales rep.
You try to avoid those things at all costs. Because these days, we can find out just about everything we need to know before making a purchase, and many times, we can buy things or get the information we need without ever having to talk to sales at all.
But in our jobs in marketing and sales, we stick to those traditional methods. That's how we do marketing and sales every single day -- because that's how it's always been done. That's how everyone does it.
But there are already examples of companies that have broken the mold of traditional marketing and sales.
Companies like Slack, Buffer, Trello, MailChimp, Zapier, InVision, Shopify, Quip, and others. They let us buy things the way we want to buy them -- on our own time.
Want to try before you buy? Go for it.
Want to buy something without ever talking to sales? Great.
Have a question and need to talk to someone? Yep. You can do that, too.
As Shopify’s chief sales scientist Loren Padelford said about the future of sales: “Our job is to do what our customers want. Customers are in control of the sales process now. We need to customize to the customer process, not to the sales company process.”
Those modern businesses believe helping is the new selling. They believe that customer experience is the new marketing. And they've figured out how to have 1:1 conversations at scale.
We think that there are two paths forward for businesses from here:
1. They can stick to their guns, keep doing what everyone else has been doing, and wait for that threshold level to get higher.
2. They can follow the lead of those modern businesses and change the way they do marketing and sales to match the way that people actually want to interact with a business today.
And that's what we're talking about in this SlideShare -- the future of marketing and sales and why the current model is starting to break.
Storytelling, A New Brand Imperative. CosmoProf Interview with David Altman,...David Altman
David Altman discusses the importance of storytelling for brands to emotionally connect with consumers. He emphasizes that great storytelling encompasses being immersive, interactive, integrated and initiating action. It is also important for brands to be authentic, clear, simple, differentiated, remarkable and not rely solely on price. Brands should cultivate trust through transparency and welcome consumer involvement in co-creating the brand story.
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
The document provides advice for building a marketing plan and discusses key considerations such as understanding the difference between sales and marketing, knowing what you are really selling, understanding your brand, having a clear story, focusing on customers, determining if social media is appropriate, maintaining consistency, being ready to evolve strategies, spreading your own message through community involvement, and how to hire an agency. The overall message is the importance of thorough discovery and understanding your business, customers, and brand before developing a marketing plan and strategy.
How to toughing + improve your service b2b marketing 101Emmanuel Omikunle
The document discusses the challenges facing service businesses in B2B marketing. It notes that the competitive environment has intensified, with more disruption, options for buyers, and information overload. Buyers now have more power in the relationship and are harder to reach. They carefully research options, consider multiple stakeholders' opinions, and want to fully understand solutions before committing. Service providers must differentiate themselves, deeply understand buyers' needs and industries, and work hard to build trust amid constant doubt and competition seeking buyers' attention. Success requires agility, optimizing all aspects of the customer experience, and acknowledging challenges transparently rather than overpromising.
This document discusses the importance of emotion in B2B decision making. It argues that while B2B buyers try to make rational decisions based on business value, they are often influenced more by their unconscious emotional mind. Research showed that perceived personal value has twice as much impact on commercial outcomes as business value. As perceived personal risks increase in a B2B buying decision, so does the strength of the emotional connection. The document recommends that B2B companies should understand customers' emotional needs and find common personal values in order to create engagement.
Is The Way We've Been Doing Marketing And Sales Broken?Drift
Here's how the traditional approach to marketing and sales works:
Step One. Get people to your website.
Step Two. Once people are on your website, get them to convert on a form.
Step Three. After they fill out a form, nurture them with emails and phone calls until they buy from you, unsubscribe, or even worse -- do absolutely nothing, forever.
Yes, I dramatically oversimplified the process, but stick with me for a minute.
Now that we laid out how traditional marketing and sales work, take a second and think about the way that you buy and behave as a consumer.
If you're anything like me, when you're thinking about buying something, I bet the last thing you want to do is fill out a form or talk to a sales rep.
You try to avoid those things at all costs. Because these days, we can find out just about everything we need to know before making a purchase, and many times, we can buy things or get the information we need without ever having to talk to sales at all.
But in our jobs in marketing and sales, we stick to those traditional methods. That's how we do marketing and sales every single day -- because that's how it's always been done. That's how everyone does it.
But there are already examples of companies that have broken the mold of traditional marketing and sales.
Companies like Slack, Buffer, Trello, MailChimp, Zapier, InVision, Shopify, Quip, and others. They let us buy things the way we want to buy them -- on our own time.
Want to try before you buy? Go for it.
Want to buy something without ever talking to sales? Great.
Have a question and need to talk to someone? Yep. You can do that, too.
As Shopify’s chief sales scientist Loren Padelford said about the future of sales: “Our job is to do what our customers want. Customers are in control of the sales process now. We need to customize to the customer process, not to the sales company process.”
Those modern businesses believe helping is the new selling. They believe that customer experience is the new marketing. And they've figured out how to have 1:1 conversations at scale.
We think that there are two paths forward for businesses from here:
1. They can stick to their guns, keep doing what everyone else has been doing, and wait for that threshold level to get higher.
2. They can follow the lead of those modern businesses and change the way they do marketing and sales to match the way that people actually want to interact with a business today.
And that's what we're talking about in this SlideShare -- the future of marketing and sales and why the current model is starting to break.
Storytelling, A New Brand Imperative. CosmoProf Interview with David Altman,...David Altman
David Altman discusses the importance of storytelling for brands to emotionally connect with consumers. He emphasizes that great storytelling encompasses being immersive, interactive, integrated and initiating action. It is also important for brands to be authentic, clear, simple, differentiated, remarkable and not rely solely on price. Brands should cultivate trust through transparency and welcome consumer involvement in co-creating the brand story.
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
CHAPTER ONE
Not Mass, Not Spam, Not Shameful . . .
Marketing has changed, but our understanding of what we’re
supposed to do next hasn’t kept up. When in doubt, we selfishly
shout. When in a corner, we play small ball, stealing from our
competition instead of broadening the market. When pressed,
we assume that everyone is just like us, but uninformed.
Mostly, we remember growing up in a mass market world,
where TV and the Top 40 hits define us. As marketers, we seek
to repeat the old-fashioned tricks that don’t work anymore.
The compass points toward trust
Every three hundred thousand years or so, the north pole and the
south pole switch places. The magnetic fields of the Earth flip.
In our culture, it happens more often than that.
And in the world of culture change, it just happened. The
true north, the method that works best, has flipped. Instead of
selfish mass, effective marketing now relies on empathy and
service.
9780525540830_Marketing_TX.indd xvi 7/11/18 10:46 AM 9780525540830_Marketing_TX.indd 1 7/11/18 10:46 AM
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
S27
N28
2 THIS IS MARKETING
In this book, we’re working together to solve a vexing prob‑
lem. How to spread your ideas. How to make the impact you
seek. How to improve the culture.
There isn’t an obvious road map. No simple step‑by‑step se‑
ries of tactics. But what I can promise you is a compass: a true
north. A recursive method that will get better the more you
use it.
This book is based on a hundred-day seminar, one that in‑
volves not just lessons but peer‑to‑peer coaching around shared
work. In TheMarketingSeminar.com we assemble thousands of
marketers and challenge them to go deeper, to share their jour‑
ney, to challenge each other to see what truly works.
As you read through, don’t hesitate to backtrack, to redo an
assumption, to question an existing practice—you can adjust,
test, measure, and repeat.
Marketing is one of our greatest callings. It’s the work of
positive change. I’m thrilled that you’re on this journey, and I
hope you’ll find the tools you need here.
Marketing is not a battle, and it’s not a war,
or even a contest
Marketing is the generous act of helping someone solve a prob‑
lem. Their problem.
It’s a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hus‑
tling, or coercion.
It’s a chance to serve, instead.
How to Create an Unstoppable Home Based Business and Network Marketing MachineErik Christian Johnson
This document discusses how to build a successful home-based network marketing business. It emphasizes the need to treat the business professionally and commit long-term like other professionals. While the work may be difficult initially, with persistence and by recruiting quality leaders to build underneath you, the business can become very profitable through leverage and residual income over a period of 2-4 years. The document encourages sticking with it through challenges, as successful leaders were able to find profitability by weathering lulls and retaining a long-term vision for the business.
How to broker daily deals by daily deal builderChris Powell
The Fool-Proof Guide to Being a Deal Broker and Cutting Yourself in
High Dollar Deals Between Merchants and Daily Deal Sites to Generate
Massive Commissions and Deliver a High Quality Service.
1) Running a photography business successfully requires understanding that it is a business that needs to turn a profit, not just a fun hobby. 2) Marketing and understanding customers is key - the target customer must be defined and compelling products and services tailored to them. 3) Increasing revenue alone does not guarantee profits - costs must be managed as well.
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
The internet is one of the easiest ways to make money,particularly if you want to make money from your home, or make money in a way that costs little and returns many-fold on your investment of little or nothing. It has allowed people from all walks of life to make money—big money—and quit their day jobs (or in many cases, never start one to begin
with). And surprisingly, making money on the internet does not require the sort of background, education, or experience that most people think it does. Making money on the internet has been made increasingly easier, opening the door for more and more people to sit back, relax, and let the ethereal World Wide Web make their money for them.
Chief Marketing Officers at Work PAdams Ch 7Patrick Adams
Patrick Adams is currently the head of consumer marketing at PayPal. He has over 20 years of experience in strategic marketing roles. He began his career in a management training program at a major bank, where he discovered his passion for marketing. Throughout his career, he has taken opportunities that allowed him to expand his marketing experience across different industries, including financial services, music, retail, and payments. He is now leading PayPal's efforts to shift from a merchant-focused to consumer-focused business.
The document introduces Gerald Linda & Associates, a marketing research firm. It discusses how the firm helps solve the "marketer's dilemma" by providing insights into customer and prospect behavior based on data rather than guesses. GL&A plans and executes marketing research, identifies insights, and develops marketing strategies and plans to inform clients' business decisions. Examples of insights GL&A has provided for various clients are also summarized.
What does it take to deliver a superb customer journey in today's globally connected and always-on world? Learn why moments matter and how Smarter Commerce is letting businesses apply insights and data to reach out to and engage customers at every crucial touch point.
The document discusses the problem of poor follow up on sales leads. It makes three key points:
1) Less than 20% of sales leads generated by marketing are ever followed up on by sales. This is a major problem that marketing and sales need to address.
2) Software alone cannot follow up on leads - it requires personal contact from salespeople to build relationships. However, modern communication tools make initial contact difficult.
3) Marketing needs to stop blaming sales for poor follow up and help sales by qualifying leads better so sales time isn't wasted on leads that aren't truly prospects. Proper lead qualification is the key to improving follow up rates.
The document discusses experiential marketing, which aims to create brand experiences that capture consumers' attention and help them form emotional connections with brands. It emphasizes using events, entertainment and engagement to slow consumers down and allow time for brands to tell their stories in an authentic way. Experiential marketing seeks to establish meaningful consumer relationships based on trust and shared values rather than repetitive sales techniques. The goal is for consumers to feel part of a brand community rather than just targeted for sales.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
I can already see business owners discussing how wrong of a statement this headline is. The owner is the visionary and their role is paramount to the business. Right?
I am no stranger to being the person behind driving a business. But there was once a question my mother asked me when I was studying business at College – it seemed somewhat of a simple one…
The document discusses the importance of aligning corporate social responsibility (CSR) efforts with a firm's internal culture and values. It argues that CSR initiatives will only enhance a brand if they are consistent with how the firm actually operates and treats employees, clients, and suppliers. True brand equity is built on actions, not just marketing campaigns. Firms that develop authentic CSR programs by engaging internally and with partners can build trust and goodwill in the market. However, CSR efforts that are disconnected from a firm's realities may undermine its brand over time.
Mlm Network Marketing- The Fastest Way to Get Leads & Grow MLMmattschrader1000
MLM Network Marketing Lead Flow Secrets-
http://www.youtube.com/watch?v=0ilAgXd4vWY
Watch this video for exclusive MLM training and get access to my free lead generation bootcamp.
The smartest leaders in the industry know the power of leverage and any MLM training, including getting MLM leads, should cover this.
This is THE network marketing training you are missing in your business.
If you like this training on MLM leads generation and want more- for instance how to get MLM leads all day long on autopilot, visit the link.
I'll show you how to quit doing what doesn't work and how to concentrate on helping people lead with valuable content and tools and training.This strategy helps you build relationships and a business by using a marketing funnel rather than making nauseating cold calls and doing endless hotel meetings.
How different would your business look with 30+ targeted MLM leads coming in every day? I'm talking about people who are already interested in what you have to offer.
If you want a tried and true system to generate MLM leads this video is for you. MLM lead generation is the key to success in the network marketing industry. Buying MLM leads just doens't work, but learninng to generate your own targeted MLM leads does. MLM leads who are pre-sorted and understand network marketing, and the MLM business model but searching for something more. This video reveals how you can generate these targeted MLM leads for yourself: it is not difficult and doesn't have to take a long time! ...
0:29 MLM leads training tip #1-why so many people can't advance their business
0:53 MLM leads training tip #2-why it's important for even beginners to understand this vital skill
2:12 MLM leads training tip #3 -what happens to most people in MLM's
2:23 MLM leads training tip #4- theformula for success
There is no magic bullet for killer MLM lead generation, but there is a system proven to do the hard work for you;if you want a simple blueprint for generating quality MLM leads today, this is it. No longer will you have to face rejection, your MLM lead generation problems can be cured for good if you're serious about getting what you want out of a home business.
We even have a 3 day trial just $2- that's how confident we are it works !
MLM leads: How to Generate 30+ Targeted MLM Leads Every Day!
http://www.mlmonlinesuccessrecipe.com/...
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Visit this site http://mikesimsworldwide.com for more information on network marketing leadership. MLM sponsoring is the primary skill in network marketing and most reps fail because they fail to develop real leadership. Effective network marketing leadership is what determines your team building success. Unless you have high commissions on your personal sales or do significant retail volumes, your income depends on the size of your network or team.
Follow us https://storify.com/mlmleadership
The document provides tips for using Twitter effectively. It recommends engaging in conversations rather than just self-promotion, listening to what others are talking about, building relationships with followers through interactions, and focusing on adding value to discussions rather than solely marketing products or services. Quality engagement is more important than the number of followers or tweets.
Let’s start where we all agree. Customers have less time. Customers want more convenience. They want to make fewer and shorter journeys to buy and service goods.
The document discusses the inevitability of declining demand for products and services over time due to natural market forces. It advises companies to be prepared for this by focusing on creating value for customers through differentiation, loyalty programs, and efforts to increase customer satisfaction rather than just introducing new products. When demand is dropping, the key is to make more money through customer value creation that keeps existing customers and makes the product more appealing than competitors' options, slowing the effects of commoditization. Early action is important to address declining demand before it significantly impacts the business.
CHAPTER ONE
Not Mass, Not Spam, Not Shameful . . .
Marketing has changed, but our understanding of what we’re
supposed to do next hasn’t kept up. When in doubt, we selfishly
shout. When in a corner, we play small ball, stealing from our
competition instead of broadening the market. When pressed,
we assume that everyone is just like us, but uninformed.
Mostly, we remember growing up in a mass market world,
where TV and the Top 40 hits define us. As marketers, we seek
to repeat the old-fashioned tricks that don’t work anymore.
The compass points toward trust
Every three hundred thousand years or so, the north pole and the
south pole switch places. The magnetic fields of the Earth flip.
In our culture, it happens more often than that.
And in the world of culture change, it just happened. The
true north, the method that works best, has flipped. Instead of
selfish mass, effective marketing now relies on empathy and
service.
9780525540830_Marketing_TX.indd xvi 7/11/18 10:46 AM 9780525540830_Marketing_TX.indd 1 7/11/18 10:46 AM
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
S27
N28
2 THIS IS MARKETING
In this book, we’re working together to solve a vexing prob‑
lem. How to spread your ideas. How to make the impact you
seek. How to improve the culture.
There isn’t an obvious road map. No simple step‑by‑step se‑
ries of tactics. But what I can promise you is a compass: a true
north. A recursive method that will get better the more you
use it.
This book is based on a hundred-day seminar, one that in‑
volves not just lessons but peer‑to‑peer coaching around shared
work. In TheMarketingSeminar.com we assemble thousands of
marketers and challenge them to go deeper, to share their jour‑
ney, to challenge each other to see what truly works.
As you read through, don’t hesitate to backtrack, to redo an
assumption, to question an existing practice—you can adjust,
test, measure, and repeat.
Marketing is one of our greatest callings. It’s the work of
positive change. I’m thrilled that you’re on this journey, and I
hope you’ll find the tools you need here.
Marketing is not a battle, and it’s not a war,
or even a contest
Marketing is the generous act of helping someone solve a prob‑
lem. Their problem.
It’s a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hus‑
tling, or coercion.
It’s a chance to serve, instead.
How to Create an Unstoppable Home Based Business and Network Marketing MachineErik Christian Johnson
This document discusses how to build a successful home-based network marketing business. It emphasizes the need to treat the business professionally and commit long-term like other professionals. While the work may be difficult initially, with persistence and by recruiting quality leaders to build underneath you, the business can become very profitable through leverage and residual income over a period of 2-4 years. The document encourages sticking with it through challenges, as successful leaders were able to find profitability by weathering lulls and retaining a long-term vision for the business.
How to broker daily deals by daily deal builderChris Powell
The Fool-Proof Guide to Being a Deal Broker and Cutting Yourself in
High Dollar Deals Between Merchants and Daily Deal Sites to Generate
Massive Commissions and Deliver a High Quality Service.
1) Running a photography business successfully requires understanding that it is a business that needs to turn a profit, not just a fun hobby. 2) Marketing and understanding customers is key - the target customer must be defined and compelling products and services tailored to them. 3) Increasing revenue alone does not guarantee profits - costs must be managed as well.
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
The internet is one of the easiest ways to make money,particularly if you want to make money from your home, or make money in a way that costs little and returns many-fold on your investment of little or nothing. It has allowed people from all walks of life to make money—big money—and quit their day jobs (or in many cases, never start one to begin
with). And surprisingly, making money on the internet does not require the sort of background, education, or experience that most people think it does. Making money on the internet has been made increasingly easier, opening the door for more and more people to sit back, relax, and let the ethereal World Wide Web make their money for them.
Chief Marketing Officers at Work PAdams Ch 7Patrick Adams
Patrick Adams is currently the head of consumer marketing at PayPal. He has over 20 years of experience in strategic marketing roles. He began his career in a management training program at a major bank, where he discovered his passion for marketing. Throughout his career, he has taken opportunities that allowed him to expand his marketing experience across different industries, including financial services, music, retail, and payments. He is now leading PayPal's efforts to shift from a merchant-focused to consumer-focused business.
The document introduces Gerald Linda & Associates, a marketing research firm. It discusses how the firm helps solve the "marketer's dilemma" by providing insights into customer and prospect behavior based on data rather than guesses. GL&A plans and executes marketing research, identifies insights, and develops marketing strategies and plans to inform clients' business decisions. Examples of insights GL&A has provided for various clients are also summarized.
What does it take to deliver a superb customer journey in today's globally connected and always-on world? Learn why moments matter and how Smarter Commerce is letting businesses apply insights and data to reach out to and engage customers at every crucial touch point.
The document discusses the problem of poor follow up on sales leads. It makes three key points:
1) Less than 20% of sales leads generated by marketing are ever followed up on by sales. This is a major problem that marketing and sales need to address.
2) Software alone cannot follow up on leads - it requires personal contact from salespeople to build relationships. However, modern communication tools make initial contact difficult.
3) Marketing needs to stop blaming sales for poor follow up and help sales by qualifying leads better so sales time isn't wasted on leads that aren't truly prospects. Proper lead qualification is the key to improving follow up rates.
The document discusses experiential marketing, which aims to create brand experiences that capture consumers' attention and help them form emotional connections with brands. It emphasizes using events, entertainment and engagement to slow consumers down and allow time for brands to tell their stories in an authentic way. Experiential marketing seeks to establish meaningful consumer relationships based on trust and shared values rather than repetitive sales techniques. The goal is for consumers to feel part of a brand community rather than just targeted for sales.
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
I can already see business owners discussing how wrong of a statement this headline is. The owner is the visionary and their role is paramount to the business. Right?
I am no stranger to being the person behind driving a business. But there was once a question my mother asked me when I was studying business at College – it seemed somewhat of a simple one…
The document discusses the importance of aligning corporate social responsibility (CSR) efforts with a firm's internal culture and values. It argues that CSR initiatives will only enhance a brand if they are consistent with how the firm actually operates and treats employees, clients, and suppliers. True brand equity is built on actions, not just marketing campaigns. Firms that develop authentic CSR programs by engaging internally and with partners can build trust and goodwill in the market. However, CSR efforts that are disconnected from a firm's realities may undermine its brand over time.
Mlm Network Marketing- The Fastest Way to Get Leads & Grow MLMmattschrader1000
MLM Network Marketing Lead Flow Secrets-
http://www.youtube.com/watch?v=0ilAgXd4vWY
Watch this video for exclusive MLM training and get access to my free lead generation bootcamp.
The smartest leaders in the industry know the power of leverage and any MLM training, including getting MLM leads, should cover this.
This is THE network marketing training you are missing in your business.
If you like this training on MLM leads generation and want more- for instance how to get MLM leads all day long on autopilot, visit the link.
I'll show you how to quit doing what doesn't work and how to concentrate on helping people lead with valuable content and tools and training.This strategy helps you build relationships and a business by using a marketing funnel rather than making nauseating cold calls and doing endless hotel meetings.
How different would your business look with 30+ targeted MLM leads coming in every day? I'm talking about people who are already interested in what you have to offer.
If you want a tried and true system to generate MLM leads this video is for you. MLM lead generation is the key to success in the network marketing industry. Buying MLM leads just doens't work, but learninng to generate your own targeted MLM leads does. MLM leads who are pre-sorted and understand network marketing, and the MLM business model but searching for something more. This video reveals how you can generate these targeted MLM leads for yourself: it is not difficult and doesn't have to take a long time! ...
0:29 MLM leads training tip #1-why so many people can't advance their business
0:53 MLM leads training tip #2-why it's important for even beginners to understand this vital skill
2:12 MLM leads training tip #3 -what happens to most people in MLM's
2:23 MLM leads training tip #4- theformula for success
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Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
Visit this site http://mikesimsworldwide.com for more information on network marketing leadership. MLM sponsoring is the primary skill in network marketing and most reps fail because they fail to develop real leadership. Effective network marketing leadership is what determines your team building success. Unless you have high commissions on your personal sales or do significant retail volumes, your income depends on the size of your network or team.
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The document provides tips for using Twitter effectively. It recommends engaging in conversations rather than just self-promotion, listening to what others are talking about, building relationships with followers through interactions, and focusing on adding value to discussions rather than solely marketing products or services. Quality engagement is more important than the number of followers or tweets.
Let’s start where we all agree. Customers have less time. Customers want more convenience. They want to make fewer and shorter journeys to buy and service goods.
The document discusses the inevitability of declining demand for products and services over time due to natural market forces. It advises companies to be prepared for this by focusing on creating value for customers through differentiation, loyalty programs, and efforts to increase customer satisfaction rather than just introducing new products. When demand is dropping, the key is to make more money through customer value creation that keeps existing customers and makes the product more appealing than competitors' options, slowing the effects of commoditization. Early action is important to address declining demand before it significantly impacts the business.
CIOs have the potential to be true value creators for their organizations, but traditionally they are viewed more as staff than line functions and do not directly advance the core work. CIOs should take a more proactive leadership role in bringing new technologies to the business, such as digital media and big data, rather than just focusing on efficiencies. However, many CIOs are not confident in their ability to create value and follow consultants' advice too closely rather than focusing on customer needs and processes. For CIOs to truly contribute, CEOs need to reconsider their traditional views of IT and give CIOs more line responsibility, while CIOs need to understand how to identify and deliver value to the business.
CIOs have the potential to be true value creators for their organizations, but traditionally they are viewed more as staff than line functions and do not directly advance the core work. CIOs should take a more proactive leadership role in bringing new technologies to the business, such as digital media and big data, rather than just focusing on efficiencies. However, many CIOs are not confident in their ability to create value and follow consultants' advice too closely rather than focusing on customer needs and processes. For CIOs to truly contribute, CEOs need to reconsider their traditional views of IT and give CIOs more line responsibility, while CIOs need to understand how to identify and deliver value to the business.
Encouraging Your People to Take the Long ViewTotal CVM
The document discusses encouraging employees and managers to focus on long-term organizational health in addition to short-term performance. It provides three principles for companies to consider when building measures of long-term health into their performance management systems: rooting out unhealthy habits, prioritizing core values, and keeping health metrics simple but meaningful. Adopting these principles can help ensure people management supports long-term success over short-term gains.
The article argues that a focus on maximizing shareholder value has corrupted business practices by incentivizing executives to manage expectations on Wall Street rather than focus on building real customer value. This has led to scandals and unstable markets. The article calls for shifting the focus back to delighting customers in order to create sustainable long-term growth for shareholders and society. Legal changes are needed to change the incentives that currently reward expectations management over real performance.
Ask a CEO if they want to spend a pile of money on an analysis of their company's story, and they'll probably throw you out of their office. But if you tell them that you have a powerful insight that can help them raise the prices on all of their products, they might ask you over to their house for dinner. Money talks, in other words. Unfortunately, in most companies, the power of story to affect pricing still remains unknown, or at least it's vastly under-utilized.
1) The document discusses empowering employees to represent brands on social media. It argues that companies should empower customer-facing employees to communicate with audiences in a humanizing way.
2) It recommends establishing social media policies with employee input to provide structure while allowing freedom. Training employees on core values and appropriate social sharing can make them powerful brand advocates.
3) Building healthy employer-employee relationships through mutual understanding and respect can help attract and retain talent in a competitive environment. Treating employees as investments rather than costs can create a nurturing culture with advocacy.
As part of an assignment, here is a book concise of "Personality not included" by Rohit Bhargava. This doc would go well with the presentation ppt that I have uploaded on the same topic.
This document discusses techniques for overcoming limiting beliefs that prevent people from purchasing offers. It states that the majority of people presented with an offer will say no due to various limiting beliefs. These include beliefs about the business, product, or themselves. The document recommends positioning products as "savior" solutions that will do the heavy lifting for the customer. It also suggests selling "opportunities" rather than just improvements, as opportunities are more appealing since they don't require admitting past inadequacies. Specific strategies mentioned include emphasizing that offers are new, exclusive, don't require giving anything up, and have a greater purpose beyond just profit.
The Publisher has strived to be as accurate and complete as possible in the creationof this report, notwithstanding the fact that he does not warrant or represent at any timethat the contents within are accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this publication, thePublisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of incomemade. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.
You are encouraged to print this book for easy reading.
Michael Brito discusses social business and the opportunities it presents. He defines social business as organizing a company's internal social media channels to better communicate, launch products, and gain insights. He emphasizes that leadership is key to driving the culture change needed for social business. Brito also outlines opportunities for social business in 2014, such as improving employee training, breaking down divisions between teams, and providing smart, targeted long-form content.
This document provides an overview of reasons why someone may choose to join a multi-level marketing (MLM) company and strategies for surviving in the MLM industry. It discusses that most people in MLM operate at a loss. However, the document aims to educate people on choosing a suitable MLM opportunity and avoiding problems. It outlines common reasons for joining an MLM as making money, saving on products, meeting new people, and personal growth. The document then elaborates on each of these motivations and considerations for evaluating different MLM opportunities.
Surviving the MLM Business with Ease!.pdfblueyanky
The document provides guidance on how to survive in the multi-level marketing industry. It discusses choosing the right company by considering factors like the product background, marketing plan, team, and industry trends. It also describes different types of people who join MLMs and highlights the importance of exposure to the industry before selecting a company. The overall message is that success requires choosing a company and approach that suits one's goals and abilities.
The document provides guidance on how to survive in the multi-level marketing (MLM) industry. It discusses choosing the right MLM company by considering factors like the product background, marketing plan, team, and industry trends. It also describes different types of people who join MLMs and highlights the importance of exposure to the industry before selecting a company. The overall aim is to help readers make informed choices to successfully build an MLM business.
Youth Marketing, New Media & other bollocksFilip Modderie
Asking the right questions is one thing. The real question is, what are the answers? Realising that there is not one answer, but that trying to give an answer and getting your feedback on it is what social media is all about, we give you: The 4C matrix!
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
The document provides an overview of a presentation on attracting ideal customers. The presentation covers:
- Keys to attracting ideal customers such as understanding customer needs and having a clear marketing strategy.
- Developing a clear understanding of who the target customers are, what problems the business solves for them, and the benefits provided.
- Implementing a lead generation system to actively attract potential customers through activities like content marketing, social media, and community involvement.
This document provides an overview of a digital lead generation process consisting of 9 steps: 1) defining a target audience and their problem, 2) positioning one's firm to solve that problem, 3) developing a valuable lead magnet, 4) identifying where the target audience can be found online, 5) crafting an attention-grabbing hook, 6) including an email capture mechanism, 7) delivering the lead magnet, 8) implementing a nurturing program, and 9) achieving conversions. The process is designed to generate targeted leads by addressing an audience's unawareness through content that moves them from interest to consideration and ultimately conversion.
B2B Lead Generation - Bridge the Divide Between Sales & Marketing3D2B
Generating high-quality leads is the biggest challenge for marketing organizations. Learn how tele-services can bring the human touch to your lead generation efforts.
A successful cyberattack can severely damage a business by crippling operations, stealing valuable data, and devaluing a brand, which can potentially cause business failure. When the pandemic hit, most field marketers had to quickly develop new digital strategies to support remote sales. Experts agree that field marketing will play an even bigger role in the buyer's journey and require raising their digital capabilities. This guide explores how field marketing has changed and what strategies experts recommend for the future, noting that while live events will return, digital strategies will remain core.
The document provides 40 creative marketing ideas ranging from easy to difficult to implement. The easy ideas require little time or money and include decentralizing your web presence across multiple online platforms, listing what competitors have in common and doing the opposite, appealing to customers' emotions, and getting a mascot or spokesperson. Other easy ideas are talking about customers, aiming for a different target market, stopping self-promotion, and making company references fun. The document encourages testing these low-cost ideas before moving on to more moderate and difficult marketing strategies outlined in subsequent sections.
The document provides 40 creative marketing ideas ranging from easy and low-cost to more difficult and requiring greater investment of time and resources. The ideas in the "Easy" section require little to no money and are simple to implement, such as decentralizing your web presence across multiple online platforms, appealing to customers' emotions, getting in early contact with potential customers before competitors, and getting a mascot or spokesperson. Examples are given of companies successfully using some of these ideas.
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
The 8 Principles of Customer Value CreationTotal CVM
To appreciate Customer Value Creation, you must understand the principles of Customer Value Creation. The principles of Customer Value Creation, enunciated by Gautam Mahajan are:
The 1st Principle: Customers tend to buy or use those products or services that they perceive create greater value for them than competitive offers. It is essential for executives and leaders to create higher value for their Customers than competition can.
The Journal will debut in May 2015, and will be published by Sage Publications.
We continue to look for authors and articles for the 2nd and third issues.
The document discusses the importance of understanding an employee's full journey, not just segments like hiring and performance reviews. An employee's journey includes their family life, efforts to improve themselves, interactions with customers inside and outside the company, and navigating politics and relationships with colleagues. Understanding an employee's complete journey is crucial for companies to improve performance and the well-being of their assets.
The document discusses the importance of non-financial assets such as employee, customer, partner, social, intellectual property, and brand assets. It argues that companies overly focus on financial assets and performance, but other important intangible assets are often ignored. These non-financial assets can appreciate over time and form 80% of a company's value from an investor's perspective. The document advocates for establishing value creation councils and reporting on intangible assets to better manage and grow these important sources of company value.
Value Creation Implementation Ideas. Avoid Value DestructionTotal CVM
We have talked about many ways of Value Creation, and
why Value creation is important.
How do executives create value for themselves and their organisations?
By differentiating themselves,
Being on time, reliable, timely,
Become knowledgeable about the..............
You might have noticed our main Value Creation discussion in education has focused on business schools. In fact we are developing course content for a Value Creation major in MBA schools......
Transforming Companies Through Value Creation not Value DestructionTotal CVM
Understandably, no one will want to change unless he sees a value in the change. And the Value has to be tangible and worthwhile. Value Creation is obviously a good idea for companies. Sometimes, evangelists like me forget that for most people the current situation is comfortable (they derive value from comfort). Many have bosses or Boards or company owners that demand profitability albeit short term. And if they do not deliver they run the risk of being fired (a value destruction situation for them). So there are many reasons for following the road well-travelled. My friend Jim Carras said to me: “You seem to make a big point of stakeholder value not being a good objective for companies and I fully understand your concept...................
Employees who feel valued provide better customer service and reduce employee churn. Measuring employee value added, which compares the value an employer provides to an employee versus competitors, can help understand why employees stay or leave. Treating frontline employees like CEOs and developing, empowering, and respecting all employees results in happy customers and builds trust within the organization.
The document criticizes the concept of internal customers in companies, arguing that it promotes the creation of silos between departments and a lack of cooperation. It states that internal customers lead departments to be independent of each other rather than working as a team. The two main reasons for failing to provide a good customer experience are a lack of clear customer strategy and lack of internal cooperation. The document recommends abandoning the concept of internal customers and instead building internal teamwork and cooperation through starting a courtesy system and defining customer-focused roles for all departments.
The author shares their negative experiences trying to purchase a new car from several major car companies in India. They faced difficulties finding dealership locations, getting test drives scheduled, and receiving unwashed used-looking cars for demonstrations. When finally purchasing from one dealer, the promised new car was dirty and unfinished, with no apologies from the sales team. The author questions how the companies can expect to sell cars when their customer service is so poor. They conclude customer care seems to mean "I don't care" at these establishments.
ONE DAY PRICING SEMINAR , FRIDAY, FEBRUARY 22, 2013 , AT THE MIRADOR HOTEL, A...Total CVM
Value Creation and Enhanced Pricing:
Increase Profits through Right Customer Value Pricing
SPECIALLY DESIGNED FOR CEOs, CXOs, HEADS OF MARKETING, SALES, OPERATIONS, PRICING, PURCHASE, CUSTOMER SERVICE, BUSINESS STRATEGY
Along the lines of seminar, Mr Gautam Mahajan recently conducted at the Professional Pricing Society meeting in Florida in October 2012.
Benefits of Attending:
What Customer Value is and why manage it
How to measure it
How to use value to create prices
How to create value and sell on that basis
Learn that every part of your offering has a price associated with it and what the customer is willing to pay and why, and why are non-price terms important
How to use the learning’s in your business
This forum will introduce HRD heads and VPs to the concept of Total CVM which is described in Gautam Mahajan’s soon to be released book: ‘Total Customer Value Management: Changing Management Thinking’. The program builds on the HRD aspects of the Total CVM studies at the Tata and Godrej Groups. Most concepts are new, and are being globalised by Total CVM
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
1. CVF ARTICLE OF THE WEEK Add Us to Your Safe Sender List
Value of being Anonymous? By Gautam Mahajan
I often look at the business world and wonder. What are they all about? They spend oodles
of money in branding (in simple terms to be recognised by potential Customers, to
distinguish themselves in the marketplace).
Companies also profess they wish to present a human face. They want to be seen as
caring, friendly, and concerned.
Why is it that when the chips are down, they behave like inanimate behemoths with
anonymous officers?
Isn’t this a dichotomy? Isn’t this against what they seemingly want to portray?
Try to find responsible executives in a company to tell them what is happening to you as as
a Customer or your experiences? (Companies will find you to ask questions, but they do not
want you to find their executives). Try finding a telephone number, and if you do, you start to
go through corporate watch dogs (receptionists, secretaries, assistants if you can get past
the answering systems, those wonderfully inert inventions that corporates love). Elsewhere I
had written that companies, while they pretend they are inanimately anonymous to
Customers (the only time they appear distinctive is in branding exercises), they are
composed of real people, real live people. Companies are in the people business (they
comprise of people, even though the voices come across as tinny IVR ones), and they deal
with people (read Customers, employees, partners, society).
Why then do they come across as anonymous? (Smaller stores and mom and pop
businesses may have a more human face). Is it that it is convenient to do so? Cheaper? Is
this because the next quarter results are lurking around the corner? Or is it because they do
not care (I do not believe anyone would be that crass)? Or is it that the convenience of the
Customer is secondary to the convenience of the company? Or because Customer focus is
only a corporate myth, which they try to dispel through brand building? Or is it that the CEO
will be crucified to look at Customer ease and corporate accessibility before profits. And is it
because the number one thought that comes to them for increasing profit is a cost cutting
strategy? Not a Customer strategy to boost profits (can corporates see this? It means
creating value, giving a great experience in the shortest possible journey).
I quote from Prof. Luiz Moutinho, a world famous Marketing Guru, who has been unable to
get any help from Vodafone on some serious issues. He says ‘All the other possibilities lead
towards a paradigm where Service should be called “ Make the Give Up….” a policy of
total Corporate Anonymity….as opposed to corporate transparency and engagement
through a “brain to brain” intelligent dialogue with Customers.’ I rest my case.
But wait, I have something even worse. Most companies talk about a 1 to 1 interaction, they
talk about customisation and a Customer segment of one! The fact is for most companies,
2. Customers are anonymous. Many companies have no idea how many Customers they
have. The company knows what and how much they sell and through which channel. They
can tell you about the profitable products, the profitable segments of Customers. But who
are these faceless people? The answer is we do not need to know. How, then will they
customise?
Granted this is changing. Social media and big data give them the opportunity to interact
with the Customers. It gives them the chance to put a name to some of these people, and to
access them, but at the company’s terms. Big data gives some personal information but
much of it is still masked through the anonymity of huge unrelated mass of information that
companies have to delve into, clarify and make sense of. But they are more comfortable
doing this than really knowing Customers.
And what will happen when we go away form a physical retail store to a virtual one?
Companies have to ask if Customers want to be anonymous, or if they are offering their
personal data, their likes and their dislikes, do they want to be anonymous or do they want
to make themselves known? And do they want to deal with anonymous people in
companies?
Look at the net. You will see article upon article on making Customers anonymous, but very
few on making them known. I just did a Google search and found nothing! And of course the
reader will say, we can make the Customer known, he just doesn’t want to be known.
Others will say, we are taking photographs, making records and soon they will be known
Customers.
I would suggest a strategy to change. Change will start with the CEO and the CXO’s getting
to talk to Customers and get to know them (their needs, their likes and dislikes, what creates
value for them. Knowing their names may not be as important), and likewise for other
executives. In a digital environment it may be difficult, but the winner will be the companies
that try and succeed. Some companies already do this and executive spend one day a week
with ‘anonymous’s (a.k.a. Customers)
Will you be able to create more value for a known or an anonymous one? Will you create
more value or less if your people were not anonymous? Or are you destroying Value?
Your comments are welcome!
Gautam Mahajan, President-CustomerValue Foundation
M: +91 9810060368
Tel: 11-26831226,Fax: 11-26929055
email: mahajan@Customervaluefoundation.com
website: http://www.Customervaluefoundation.com
Customer Value Foundation (CVF) helps companies to Create Value and profit by
Creating Value for the Customers, employee and for each person working with the
companies.
Total Customer Value Management (Total CVM) transforms the entire company to focus
on Creating Value for the Customer by aligning each person's role in Creating Customer
Value and getting shareholder wealth and Value.