Jostens, a company that provides school memorabilia and graduation products, uses the Digideck presentation platform to give their sales reps engaging multimedia presentations that maintain brand consistency and provide sales intelligence. The Digideck allows Jostens to ensure reps use up-to-date product information, track rep activity, and see which presentation elements are most effective. This has improved sales and helped solidify Jostens' brand control.

1. WWW.DIGIDECK.COM
–ClaudiaFierro-Poppen,DirectorofMarke ngatJostens
“TheDigideckismorein-linewithtoday’sbusinessneeds.Welikethefactthat
everythingisrightthereandveryeasytoaccess.Itallowseachofourrepstodeliver
customized,professionalpresenta onsfromanyloca on.Thepresenta onsareeasy
toputtogetherforeachschool,andtheyremainconsistenttotheJostensbrand,”
TheDigideckhasprovidedJostensanimmediateanalysisofthereturn
onitsinvestment.Jostenshassolidifiedcontrolovertheirbrandina
waythatwasn’tpossiblebeforeandeliminatedalldoubtastowhich
productstheirindependentrepsarepresen ngtotheirendcustomers.
Thesalesintelligencethey’vegainedfromthepla ormallowstorefine
theirsalespitchandmoreeasilyiden fywinningtac cs.
THERESULTS
SALESINTELLIGENCEANDMANAGEMENTREPORTS Whichproductsarebeingpushed?Whatcontent
isbeingused?Whichmessagesareworking?TheDigideckprovidesFierro-Poppenandherteamthe
visibilityandsalesintelligencetheyneedinreal-me.Jostenscanseewhichslideshavebeenincludedin
presenta onsandtheproductsthatwereintroduced.Thepla orm’smanagementreportsenablethemto
clearlyunderstandwhoisusingwhat,whenthey'reusingit,andhowtheirperformancestacksagainsttop
performingsellers.
TheDigideckstreamlinestheprocessforbuildingpresenta onsandensuresbrandstandardsarealways
followedbecausetheycanlockthecontentintheirmasterdeck.Salesrepsmaintaintheabilitytocustomize
bypullingtheslidestheywantfromthemasterdeckandpersonalizingtheirpresenta onsforeveryclient
byaddingtheirownslidesandac va nghotspotsforcustombrandingsuchaslogos.
BRANDCONTROL-Asacloud-basedpla orm,theDigideckprovidesJostenstheabilitytogetmaterials
outtosalesrepsina melyfashionwithupdatedcontentandready-to-useslides.Theirsalesteamisable
toquicklypulltogetherproposalsandtheirmarke ngteamcanbeassuredtheyareonbrand.
“TheDigideckconveystheexcitementandvalueofourmemorabilia.Westandapartwithengaging
mulmediapresenta ons.Thepla ormhasbeenaboontooursalesprocessbyallowingustotailor
custompresenta onsforeveryoneofoursalesreps,”saidClaudiaFierro-Poppen,DirectorofMarke ngat
Jostens.“Impressingyourpartnerswithmorecompelling,morecustomizedandmoreeffec ve
presenta onsbringsusthatmuchclosertodeliveringaposiveandrelevantbrandexperiencethatdrives
demandforourbusiness.”
THE‘WOW’FACTOR-TheJostenssalesteamis
frequentlypresen ngtolargegroupsof
millennials.Cap va ngtheseaudiencesrequires
presenta onswhicharenotonlyinforma ve,but
alsovisuallysmula ng.
TheDigideckisaninterac vepresenta onso ware
usedbymarke ngandsalesprofessionalsacross
everysectoroftheeconomytobuildandshare
dynamic,visuallyengagingpresenta ons
customizedfortheirbrand.TheDigideckprovedto
beaperfectfitforJostens,andwastheonly
pla ormthatansweredallthreeoftheirkey
challenchallenges.
THESOLUTION
Inshort,Jostensneededapla ormthat
providedbrandcontrol,salesintelligenceand
themulmediasizzlethatwouldimmersetheir
targetaudiences.
One…howcanwebesureourrepsareusingthe
mostupdatedand melyproductinforma onto
sell?
Two…howcanwestayontopoftheac vityof
oursalesrepresenta vestobestservetheir
needs?
TThree…arethepresenta onswe’recrea ng
makinganimpactwithourconsumers?
TheJostensteamwasfacingthreekeychallengesto
maximizethevalueoftheirindependentsales
representa ves.
THECHALLENGE
HOW JOSTENSRELIESON
THEDIGIDECKTO
MAXIMIZETHEVALUEOF
THEIRINDEPENDENT
SALESREPS
CASESTUDYREPORT