The Martin Agency has been selected by Ferrero USA to handle creative and strategic duties for its Tic Tac Mints brand. After a six-month selection process, Ferrero chose The Martin Agency to help reach a younger target market without changing the iconic brand. The Martin Agency plans to bring Tic Tac into a new era by increasing interaction through social media engagement to help consumers recall why they like the brand. Known for creative campaigns like GEICO's Gecko and Caveman, the agency's content expertise was a factor in Tic Tac's selection to do more through out-of-home tactics beyond traditional billboards.

1. FOR IMMEDIATE RELEASE
Contact: Rosemberg Blandon Jr.
Public Relation Specialist
703-728-6080
Jblandon@martinagency.com
Martin Agency Gets Tic Tac
Richmond, VA, December 14, 2014 – Creativity’s Innovators of the Year, Martin
Agency has announced their new relationship with Ferrero’s Tic Tac brand. After six-
months Ferrero USA has decided to go with The Martin Agency to handle creative and
strategic duties of its Tic Tac Mints brand. The brand is looking to reach a younger target
market without changing the longstanding brand too much.
"What the Martin Agency has done is really find a refreshing new angle with an iconic
brand without taking away from what made it iconic," said Todd Midura, category-
marketing director for Tic Tac Mints at Ferrero.
The Martin Agency is looking to bring Tic Tac into a new ear by increasing its
interaction with consumers. Using social media to engage with the consumer will allow
them to recall the brand and the reason they liked it in the first place. Martin Agency
CEO Matt Williams said, "the brand can be really engaging in digital and social media,"
he said. "People can fall in love with it all over again and share it."
The agency is known for their creative tactics to help their client’s brand increase
awareness and consumer interaction. The agency is known for such works as GEICO’s
Gecko and Caveman, the FreeCreditReport.com band, and the UPS Whiteboard
campaign. With work like that the agency’s content perspective is a component to way

2. Tic Tac choose them to help with the creative duties, Mr.Midura, “the Martin Agency has
shown us how, from a content perspective, we can do more with that and use different
out-of-home tactics that could draw buzz beyond billboards."
About Company Name:
Martin has in-house media buying and planning capabilities, a post-production facility,
Running With Scissors, a production and animation house, Hue&Cry, and local lead
generation services.
For more information about Martin, please visit www.martinagency.com.
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Goal of the release: Brand awareness for the agency in their client Tic Tac.
Keyword focus: Martin Agency, Tic Tac
Distribution channel(s): Martin Agency website, Tic Tac website, social media, and
industry related websites.
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