Jordan's Gourmet Treats is a bakery business that aims to provide the best desserts made by excellent employees in the shortest time possible. The document outlines the business's products and pricing, marketing strategy, employee needs, startup costs, goals of meeting customer needs, hiring employees, expanding, and making a profit. It also notes the business will have franchising opportunities in the future but no online operations currently, and that its main competitors are larger bakeries but it intends to stand out by being more personalized and making everything to order.