Cake Cup is a business that creates single-serving desserts contained in disposable cups. Their mission is to revolutionize the dessert experience by combining quality, practicality, and originality. Their signature product is the Cake Cup, which consists of layers of fudge bar, condensed milk, and cream in a small cup. Their target market is students, and their marketing strategy focuses on social media promotion, bulk discounts for study groups, and late-night snacks. Their goal is to offer a convenient sweet treat for students to enjoy while studying or socializing.
CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETINGRAYAN TOM
Creation of a new product with the help of 7 p s of marketing which includes the following:
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE
5. PEOPLE
6. Positioning
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CREATION OF NEW PRODUCT WITH THE HELP OF 7 P'S OF MARKETINGRAYAN TOM
Creation of a new product with the help of 7 p s of marketing which includes the following:
1. PRODUCT
2. PRICE
3. PROMOTION
4. PLACE
5. PEOPLE
6. Positioning
7. PROCESS
you can easily view our agenda and business idea
base idea behind this presentation is Delhi government EMC plan
in EMC we are required to present a business proposal and start our start up
it helps in creating buisness mindset
you can easily view our agenda and business idea
base idea behind this presentation is Delhi government EMC plan
in EMC we are required to present a business proposal and start our start up
it helps in creating buisness mindset
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Cake Cup
1. Business Owner : Flamiano, JB Angelo
Cainglet, Hannah Kim
Cake Cup
2. Table of contents
01
Business Description
02
Product
03
Market Strategy
Our Strategy to sell and
to make our customer
satisfied
About Cake Cup
Mission and Vision
Ingredients
Process
04
Executive Summary
Summary of our
proposal
4. Introduction
Cake in a Cup is a forward-thinking culinary venture
dedicated to revolutionizing the dessert experience. We
specialize in creating painstakingly made, single-serving
desserts contained in practical disposable cups.
Our selections combine culinary expertise with
contemporary convenience and are made to appeal to
people with sophisticated palates and a taste for fine treats.
5. Mission
Our mission at Cake in a Cup is
to revolutionize dessert delight
by skillfully fusing quality,
practicality, and originality. In
order to make sure that every
moment is an opportunity for a
delicious treat, we are dedicated
to dazzling our clients with a
variety of finely designed cakes
that can be enjoyed on-the-go.
6. Vision
Our vision is to establish ourselves
as the go-to spot for people
looking for a high-end dessert
experience that fits into their
hectic schedules. By establishing
new benchmarks for flavor,
quality, and convenience, we hope
to establish Cake in a Cup as a
representation of innovation and
excellence in the dessert market.
7. Cake Cup from the word Cake and Cup, a small size of cake made with
fudge bar and cream for sweetness overload, Cake cup is good when
someone is craving in sweet or cake but don’t want to buy a big size of
cake. a small cake designed to serve one person, which may be baked in
a small thin paper or aluminum cup. As with larger cakes, frosting and
other cake decorations such as fruit and candy may be applied.Each cup
encapsulates the essence of our dedication to quality, ensuring that every
bite is a delectable experience. Furthermore, our diverse range of flavors
and customization options cater to a wide spectrum of taste preferences,
making our products suitable for various occasions and discerning
palates. With Cake in Cup, we aim to redefine the way people
experience and enjoy cakes, offering a delightful treat that can be
relished anytime, anywhere.
Introduction
11. Process
In separate
bowl add 1
chilled
Nestle
Cream and
mix until
thick
Add 1/2 cup
of Condense
and mix
again
Put the
cream on
the top of
slice fudge
bar and
spread
Slice the
Fudge bar
and put it in
any
container/
cup
12. Process
Spring the
milo powder
on the top of
cream for
toppings
Freeze for
one hour
Enjoy your
sweet cake
Add another
layer of
Fudge bar
and
Condensed
Cream
14. For our Market Strategies, Cake cup offers special promotion
or discount at the opening of our business to attract student
looking for convenient and delicious treats. Engage on Student
targeted Platforms, Utilize platforms like instagram, Tiktok,
Facebook which are popular among student, to showcase our
Cake Cup product with visually appealing content. Study
Groups Packages, offers bulk Discounts, Provides special
pricing or packages for large orders, also offer convenient
delivery options directly to student room.
Strategies
15. Strategies
Late-Night Study Snacks, consider offering take out so that they have
something to eat when studying at night or while reviewing for upcoming
exam. Feedback and Improvements, Customer surveys conduct survey to
gather feedback on quality, service quality and overall customer
experience. Use this information to make improvements and tailor your
offering to customer preferences. Adapt and Innovates, stay attuned to
changing consumer preferences and market trends, Introduce new flavors,
packaging, or services to meet evolving demands. For other marketing
strategies we are aiming to those student who love cake and sweets snaks
while studying or while creating a good memories with their friend along
side with our Cake cup.
17. Summary
Cake Cup is a combine culinary expertise with contemporary convenience and are
made to appeal to people with sophisticated palates and a taste for fine treats. Cake
cup is convenience because of the packaging and the quality of the taste. Cake Cup
is a small cake designed to serve one person, which is in the small cup, Cake cup is
a cake, frosting in a small cup and full of sweet because of all purpose cream mix
with condensed milk.
Cake Cup is aiming those student who love cake or those student who loves sweets,
Cake cup is perfect for student who wants to eat cake but buying a cake is to much
expensive, but in cake cup you can buy at least one cup of cake with overload
sweets.
In Cake Cup we are no focusing about profit, we are focusing to give joy and smile
to our customer using our product, Creating good memories with their friends
alongside our product Cake cup.
18. Summary
We are promoting sweets snacks for student while studying because sweets can
help to fuel your mind and body, and we need this energy to perform well in
schools activity, also in night when we are studying or preparing for tomorrow,
sweets is helping us to gain more energy for our body.
The primary customer of this product is not just student, this is also perfect for
outsiders, for parents who is fetch there children and bringing foods when go
home. We are planning to add a coffee, shake or milktea. We are also planning to
help other student who wants to start a business like this, for those student who
want a income but don’t have enough money for investing in this kind of
business, we are offering them to help us spreading this product not only inside of
schools but also outside of the school.
