Chapter 10
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mayjThis document discusses marketing mix, target markets, decision making processes, buying motives, and rational versus emotional buying. It provides examples of how Apple introduces new iPods around Christmas, lowers prices of old models and raises prices of new ones. It also discusses targeting the Chevy Volt at energy-efficient car buyers and generic products at budget-conscious consumers. The decision making process is outlined in 5 steps and an example is given of choosing an affordable but adequately sized house. Rational buying is described as the most economical option while emotional buying is influenced by popularity or image.
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Conclusion
Dell is concluded to be the most preferable laptop brand, with an affordable price range of $1000-2000, an ideal weight below 2kg, and a 14 inch screen being most suitable. Black is deemed the most popular laptop color.
Annotating
This advertisement from Volvo promotes its car as both an off-road vehicle suitable for adventures and a family car, targeting people with families who enjoy off-roading or both. The ad effectively reaches its target audience by depicting the car as capable both on and off road for families.
Chapter 9
This document discusses possible career paths and steps to take to become a pastry chef, children's minister, or baker. It outlines relevant skills and qualities like patience, creativity, and enjoying working with children. Financial information is provided for each career, with children's minister earning the most on average. The final step encourages gaining experience through employment or volunteering in one's chosen field.
Chapter 18
This document discusses key concepts related to personal finance and credit, including definitions of credit, interest rates, and major credit card companies. It also outlines factors that influence credit scores like payment history and credit utilization, as well as when to check your credit score. The benefits and problems of using credit are noted. Formulas for calculating interest are provided along with descriptions of credit applications, the Truth in Lending Law, and the Fair Credit Billing Act.
Chapter 15
For over 47 years, Consumers Digest magazine has helped people make informed decisions in a complex marketplace. The document then discusses decision making processes for purchasing a car and cell phone, including identifying needs and wants, available options, desired satisfaction, and evaluating alternatives. It also lists some common discount stores, department stores, and specialty stores. The document concludes by defining impulse buying as quick purchases without consideration and providing some examples of common impulse buys like candy and gum.
Chapter 15
The document discusses decision making processes for purchasing a car and cell phone. It lists different types of retailers including discount stores like Walmart and Target, department stores like Belk and Macys, and specialty stores like Ace Hardware and Best Buy. It also briefly defines impulse buying as purchasing too quickly without consideration.
Chapter 19
This document discusses various savings and investment options including certificates of deposit, money market accounts, mutual funds versus stocks, alternative investments, and the differences in returns from investments earning 5%, 8%, or 10% interest over 20 years. It also touches on liquidity and the differences between common and preferred stocks, mentioning the New York Stock Exchange and NASDAQ.
Recommended
Conclusion
Dell is concluded to be the most preferable laptop brand, with an affordable price range of $1000-2000, an ideal weight below 2kg, and a 14 inch screen being most suitable. Black is deemed the most popular laptop color.
Annotating
This advertisement from Volvo promotes its car as both an off-road vehicle suitable for adventures and a family car, targeting people with families who enjoy off-roading or both. The ad effectively reaches its target audience by depicting the car as capable both on and off road for families.
Chapter 9
This document discusses possible career paths and steps to take to become a pastry chef, children's minister, or baker. It outlines relevant skills and qualities like patience, creativity, and enjoying working with children. Financial information is provided for each career, with children's minister earning the most on average. The final step encourages gaining experience through employment or volunteering in one's chosen field.
Chapter 18
This document discusses key concepts related to personal finance and credit, including definitions of credit, interest rates, and major credit card companies. It also outlines factors that influence credit scores like payment history and credit utilization, as well as when to check your credit score. The benefits and problems of using credit are noted. Formulas for calculating interest are provided along with descriptions of credit applications, the Truth in Lending Law, and the Fair Credit Billing Act.
Chapter 15
For over 47 years, Consumers Digest magazine has helped people make informed decisions in a complex marketplace. The document then discusses decision making processes for purchasing a car and cell phone, including identifying needs and wants, available options, desired satisfaction, and evaluating alternatives. It also lists some common discount stores, department stores, and specialty stores. The document concludes by defining impulse buying as quick purchases without consideration and providing some examples of common impulse buys like candy and gum.
Chapter 15
The document discusses decision making processes for purchasing a car and cell phone. It lists different types of retailers including discount stores like Walmart and Target, department stores like Belk and Macys, and specialty stores like Ace Hardware and Best Buy. It also briefly defines impulse buying as purchasing too quickly without consideration.
Chapter 19
This document discusses various savings and investment options including certificates of deposit, money market accounts, mutual funds versus stocks, alternative investments, and the differences in returns from investments earning 5%, 8%, or 10% interest over 20 years. It also touches on liquidity and the differences between common and preferred stocks, mentioning the New York Stock Exchange and NASDAQ.
การอบรมเชิงปฏิบัติการ สุนทรียปรัศนี นวัตกรสังคม
โครงการประชุมเชิงปฏิบัติการ เพื่อสร้างศักยภาพของเจ้าหน้าที่สาธารณสุข,อสม.,นวัตกรสังคม โดยใช้กระบวนการ 'หรรษาวิชาการ'สุนทรียปรัศนี (Education+Entertainment= Entertainment)
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The document outlines 5 ideas for promoting Irn Bru: 1) A poster reflecting Irn Bru's style but toning down offensiveness. 2) A print ad with an alternate color scheme that still relates to Irn Bru. 3) A web banner using bold lettering for easy recognition. 4) Black and white imagery continuing Irn Bru's theme instead of color. 5) Bold lettering across products to attract viewers' eyes.
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Marketing
This document discusses marketing concepts including the marketing mix of product, price, promotion, and place. It uses Apple and the iPod as an example, describing the iPod as the product, its pricing between $75-$400, promotions through commercials and billboards, and wide availability. It also discusses target marketing of specific groups, the 5 steps in the consumer decision making process, and rational versus emotional buying motives.
Chapter 10
The document discusses key marketing concepts including the marketing mix, target markets, and buying motives. The marketing mix refers to the 4Ps - product, price, place, promotion - that must be optimized. Apple is used as an example, leveraging the iPod name, lowering price seasonally, selling through various retailers, and promoting through ads. Target markets are the specific demographic segments a campaign aims to reach, like environmentally-friendly buyers for the Chevy Volt. Buying motives involve rational factors like cost or emotional motives like status. Decision making involves stating the problem, considering alternatives, evaluating options, making a choice, and implementing it.
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The Copywriter’s Handbook
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#3 ethical dilemma
Upper management at a flooring company decided to deceive customers by packaging the same wood flooring products under different names to compete with a rival store that was selling the same products cheaper. The document's author, who worked for the company, felt this was unethical and could no longer be part of a company that prioritized deceiving customers over integrity.
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การอบรมเชิงปฏิบัติการ สุนทรียปรัศนี นวัตกรสังคม
โครงการประชุมเชิงปฏิบัติการ เพื่อสร้างศักยภาพของเจ้าหน้าที่สาธารณสุข,อสม.,นวัตกรสังคม โดยใช้กระบวนการ 'หรรษาวิชาการ'สุนทรียปรัศนี (Education+Entertainment= Entertainment)
Announcements 11 Nov 2013
This document provides information about the Anglican Church of St. Nicholas including contact details, upcoming events, prayers, and notices. It announces a new Director of Music and provides details about services and programs for the week including Remembrance Sunday, adult lunch programs, baptisms, and outreach initiatives. Notices encourage volunteer support and donations to support parish outreach ministries.
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Overview of the City of Hyattsville's proposed Banner, Buchanan & 40th street rehab project as presented by Mayor Marc Tartaro on November 26, 2012.
Model Partnerships & GH: Demetri Blanas
The Kendeya Community Health Partnership connects students, communities in Senegal, and the public health sector to address key health needs. It works with communities and the district health team in Saraya, Senegal to identify and develop interventions for issues like malaria treatment monitoring, maternal mortality reduction, and access to care. Students have practicum opportunities to participate in partnerships and research to inform future priorities. Challenges in the region include limited resources and facilities with villages located far from the nearest health center.
Task 3
The document outlines 5 ideas for promoting Irn Bru: 1) A poster reflecting Irn Bru's style but toning down offensiveness. 2) A print ad with an alternate color scheme that still relates to Irn Bru. 3) A web banner using bold lettering for easy recognition. 4) Black and white imagery continuing Irn Bru's theme instead of color. 5) Bold lettering across products to attract viewers' eyes.
Analisis desain sistem informasi ppt.4
This document discusses Computer-Aided Software Engineering (CASE) tools and their role in supporting the systems development life cycle (SDLC). It describes how CASE tools can automate and facilitate SDLC activities to increase productivity and quality. The document outlines the typical components of CASE environments, including upper CASE tools for design, lower CASE tools for code generation, and cross life-cycle tools. It also discusses factors for and against organizations adopting CASE.
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This document discusses marketing concepts including the marketing mix of product, price, promotion, and place. It uses Apple and the iPod as an example, describing the iPod as the product, its pricing between $75-$400, promotions through commercials and billboards, and wide availability. It also discusses target marketing of specific groups, the 5 steps in the consumer decision making process, and rational versus emotional buying motives.
Chapter 10
The document discusses key marketing concepts including the marketing mix, target markets, and buying motives. The marketing mix refers to the 4Ps - product, price, place, promotion - that must be optimized. Apple is used as an example, leveraging the iPod name, lowering price seasonally, selling through various retailers, and promoting through ads. Target markets are the specific demographic segments a campaign aims to reach, like environmentally-friendly buyers for the Chevy Volt. Buying motives involve rational factors like cost or emotional motives like status. Decision making involves stating the problem, considering alternatives, evaluating options, making a choice, and implementing it.
Lessons from Value Add Cottage Businesses to Help You Take the Next Step - Pr...
Taking action…taking the next step…which may be your first or millionth step toward a permaculture centered lifestyle. The concept is to start where you are by creating a value add business that provides a product or service to benefit your community. Examples will be given of small “cottage” type businesses whereby you can learn one or more principles of success. The goal is not to mimic the highlighted business but rather to inspire and focus.
Learn more at permaculturevoices.com.
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The document provides information on the role of directors of photography, including that they create the visual look of films, manage all aspects of filming from pre-production to post-production, and need technical camera and lighting knowledge as well as a creative vision. Directors of photography choose cameras and lenses, decide lighting and framing, and oversee the final edit.
med2020, feel good drinks
Feel Good Drinks is a drinks company based in East London that produces still and sparkling fruit drinks with no added sugar. To increase brand awareness and reach their target market of 16-34 year olds, Feel Good Drinks plans a campaign involving pop-up stalls across shopping centers in the UK offering free samples. Customers will be encouraged to take a "selfie" feeling good with the drink using #FeelGoodOnTheGo for a chance to win prizes like a spa trip. The effectiveness will be measured by comparing sales before and after, and increased website traffic.
Local.ME
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Glidden Ad Campaign
Ad Campaign by Ithaca College used to compete in the 2013 American Advertising Federation NSAC competition.
The University Cheat Sheet to Student Budgeting
This document provides a summary of tips for student budgeting. It discusses saving money on housing by turning living rooms into bedrooms, sharing rooms, splitting all bills, renting unfurnished, and airbnb-ing rooms during breaks. It also offers tips for saving on course materials like borrowing books from libraries or friends. Transportation tips include cycling, using public transit, and not bringing a car. Food tips encourage cooking in bulk, meal planning, and buying generic brands. Partying on a budget suggests pre-drinking, only bringing cash, and attending student-discount events.
Money Saving Strategies Workshop Presentation
More and more families are struggling with finances in WA, leading to increase stress. The workshop provided attendees with information and strategies on budgeting, refinancing, and saving money.
Bestbuy's failure in China
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#3 ethical dilemma
Upper management at a flooring company decided to deceive customers by packaging the same wood flooring products under different names to compete with a rival store that was selling the same products cheaper. The document's author, who worked for the company, felt this was unethical and could no longer be part of a company that prioritized deceiving customers over integrity.
Buyer Appeal- Get the Scoop!
The document discusses providing a Buyer Appeal Assessment to homeowners to help maximize the value of their home. It defines Buyer Appeal as how attractive a home is to potential buyers and explains that greater Buyer Appeal leads to a higher market value. The Buyer Appeal Assessment, called the "SCOOP", evaluates a home's curb appeal, sense of appeal, order, optimal use of space, and polish to determine its Buyer Appeal rating. The assessment identifies improvements that can increase the home's appeal and value when the homeowners are ready to sell.
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Business Lighters
The document proposes a new type of lighter that runs on batteries instead of gas. It would be produced and sold by a new company called F.I.R.E Lighters. The lighters aim to save customers money by being rechargeable and avoiding the need to constantly purchase new lighters. A market analysis found the primary customers would be smokers aged 18 and older in Southeast Asia. The document outlines F.I.R.E Lighters' competitors and proposes marketing strategies like competitive pricing and endorsements to promote the new product. It also provides a financial plan to obtain startup capital and projects profit over the first three years.
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The document proposes a new type of lighter that runs on batteries instead of gas. It would be produced and sold by a new company called F.I.R.E Lighters. The lighters aim to save customers money by being rechargeable and avoiding the need to constantly purchase new lighters. A market analysis found the primary customers would be smokers aged 18 and older in Southeast Asia. The document outlines F.I.R.E Lighters' competitors and proposes marketing strategies like competitive pricing and endorsements to promote the new product. It also provides a financial plan to obtain startup capital and projects profit over the first three years.
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Chapter 20
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Chapter 16
This document appears to be a personal budget and financial summary for Jordan May that includes monthly expenses like mortgage, phone, cable, utilities, food, and entertainment. It also lists assets like a house, car, and computer, as well as liabilities such as rent, gas, and water bills. The net worth has declined in recent years due to falling stock prices.
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This document discusses marketing mix, target markets, decision making processes, buying motives, and rational versus emotional buying. It provides examples of how Apple introduces new iPods around Christmas, lowers prices of old models and raises prices of new ones. It also discusses targeting the Chevy Volt to energy efficient car buyers and generic products to budget-conscious consumers. The decision making process is outlined in 5 steps and an example is given of choosing an affordable house that meets a family's space needs. Rational buying motives prioritize economy while emotional motives are influenced by popularity and image.
Chapter 9 Part 2
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- The EPA protects human health and the environment through science, research, and enforcement of environmental laws.
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- The Better Business Bureau builds trust in the marketplace through standards
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NAFTA is an agreement between the US, Mexico, and Canada that started in 1944 to establish free trade between the countries. It has advantages like free trade, lower taxes on some goods, and job creation, but also disadvantages like potential job losses, environmental hazards, and lower safety and health standards. The document also lists some multinational companies from the US and other countries that operate internationally.
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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本公司拥有海外各大学样板无数，能完美还原。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Chapter 10
- 1. Chapter 10 Jordan May
- 2. Marketing Mix • The blending of 4 marketing elements- product, distribution, price, and promotion
- 3. Marketing Mix, apple • Apple usually introduces a new iPod around Christmas • They distribute many iPods to each location • They lower the price of old iPods and raise the price of new ones • They have commercials for each iPod
- 4. Target Market • Chevy Volt: people who are buying cars and are energy efficient • Generic Products: people who don’t have a lot of money • Sailboat Vacation: people who have a lot of money
- 5. Decision Making process 1. Recognize a need 2. Gather information 3. Select and evaluate alternatives 4. Make a purchase decision 5. Determine the effectiveness of the decision
- 6. Decision making process, house • Need: my house is too small for my growing family • My house needs to be in a certain price range because that is what I can pay • There are many houses but I think that the one that has enough space and is cheap enough for me to buy • I bought the cheapest good sized house • I chose the right house
- 7. Buying motives • Emotional: buying because someone else is buying it or everyone else has one • Rational: the most economical buy for your family and yourself
- 8. Rational vs. emotional buying • Rational – Buying a generic brand mp3 player because it is cheaper – Buying the more economical car even though its not as cool • Emotional – Buying an IPod instead of another brand because they are more popular – Buying the coolest car because everyone will like it