Joney Walker
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The document discusses a project analyzing whiskey brands including Johnnie Walker, Black Dog, Whyte & Mackay, and 100 Pipers. It provides details on the brand personalities, competitors, endorsers, and brand extensions. The conclusion is that the brand extensions for each whiskey brand share the same personality as the original brand.
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David consulted with his military commanders about bringing the Ark of God from Kirjath-jearim to Jerusalem. They agreed this was a good idea, as it would honor God and bring religious blessings. However, when they transported the Ark, God struck down Uzza for touching the Ark to steady it, showing the Ark still demanded respect. David was afraid and moved the Ark to Obed-edom's house instead of his own. After three months, God blessed Obed-edom, so David then took the Ark to Jerusalem with proper precautions.
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Graphic organizers are visual displays that show relationships between facts, ideas, and terms. They include knowledge maps, concept maps, story maps, cognitive organizers, advance organizers, and concept diagrams. Different types of graphic organizers are useful for different purposes. A sequential episodic map is useful for mapping cause and effect relationships. A continuum scale organizes information along a dimension from low to high. A descriptive or thematic map works well for hierarchical relationships. A spider map can help organize information that does not fit into a hierarchy relating to a main idea.
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Joney Walker
- 1. Project – 2 DEEPAK GUPTA – 25 OJAS LAVANGALE – 41 MOHIT JAIN - 46 MOHIT SRIVASTAVA – 47 MUDIT BIMAL MADNANI - 49 RAHUL CHAKRABORTY - 62
- 3. Brand personality • Luxury ,historic , confident, bold ,
- 4. Competitors • Black Dog Trait : - Masculine , ambitious • Whyte & Mackay Trait:- Bravery , elite • 100 pipers Trait :- Outdoorsy, sophistication • Antiquity Trait :- Ruggedness, Traditional
- 5. Endorser • Johnnie Walker - Victoria Beckham • Whyte & mackay – Richard Peterson • 100 Pipers – Tim Stones • Antiquity – Nina Manuel
- 6. Brand Extension • Apparels ( T-shirts , caps ) • Mineral water • Crockery ( Ice Bucket , Glasses )
- 7. Conclusion • As a group , we conclude that all the brand extensions share the same personality.
- 8. Thank You