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Joney Walker
The document discusses a project analyzing whiskey brands including Johnnie Walker, Black Dog, Whyte & Mackay, and 100 Pipers. It provides details on the brand personalities, competitors, endorsers, and brand extensions. The conclusion is that the brand extensions for each whiskey brand share the same personality as the original brand.
Joney Walker
- 1. Project – 2 DEEPAKGUPTA – 25 OJAS LAVANGALE – 41 MOHIT JAIN - 46 MOHIT SRIVASTAVA – 47 MUDIT BIMAL MADNANI - 49 RAHUL CHAKRABORTY - 62
- 2.
- 3. Brand personality • Luxury,historic , confident, bold ,
- 4. Competitors • Black Dog Trait: - Masculine , ambitious • Whyte & Mackay Trait:- Bravery , elite • 100 pipers Trait :- Outdoorsy, sophistication • Antiquity Trait :- Ruggedness, Traditional
- 5. Endorser • Johnnie Walker- Victoria Beckham • Whyte & mackay – Richard Peterson • 100 Pipers – Tim Stones • Antiquity – Nina Manuel
- 6. Brand Extension • Apparels( T-shirts , caps ) • Mineral water • Crockery ( Ice Bucket , Glasses )
- 7. Conclusion • As agroup , we conclude that all the brand extensions share the same personality.
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