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Marketing research
- 1. Marketing Research Presentation PRODUCT :LAPTOP BARND : SONY VAIO & HP SUBMITTED BY: DEEPAK GUPTA ROLL NO. 025 KIAMS B-17 ,PUNE
- 2. Brand World Question to responder Sony -Vaio HP What would be the first thing you would notice if you go to this city? Modern city Old and Developing How will the atmosphere be like? Pleasant, polluted, gloomy, joyful… Joy full Pleasant What kind of structures/infra would you see around? High Tech. Developing What kind of people will be there? Educated, working, old/young, serious/funky… Educated and working Young , Serious and funky What will be there nature like? How will they talk to you? Professional Leadership with trust What would everyone be doing? Working/partying/playing/dancin g/crying…etc. Working Play , Party Dancing How much time will you like to spend in this city? Only a few days/months/lifetime Few months Life time Which real life city do you think it will be similar to? London Mumbai
- 3. Personification: According to study of usage and attitude pattern of customers (age group 17 – 26 and demographic male & female both) my effective competitor are as following :
- 4. Personification: Parameter Sony-VAIO HP ACER Lenovo Brand person Kareena Kapoor Deepika Padukone Hrithik Roshan Ranbir Kapoor Attitude Success lady Smart Smart Co-creative & personalize Age 34 29 41 32 Gender Female Female male Male Social status Good Actress Good actress Well known for Dance Funny Occupation/income Actress /High actress Actor /medium Actor/very high Education college College collage college Relationship Friend Good friend Close friend Just friend I like to be Best friend Friend Just friend So-so friend
- 5. Brand War Parameter Sony vaio HP Size Small Army Larger Army Technology Advance & modern developing Old and developed tech. Efficiency Average High Training Mental & Physical and advance Technology based Physical & Skill based training Weapons Atom bum ,Hydrogen bum ,advance moderns arms Exiting and some Technological weapons Key Strength Advance Technology Patience and Daring judgment Weakness Casual mentality about war Taking very serious but less weapons
- 6. Moderator’s Exercise : HP will win the War. They have the large army and they are very old, and well familiar with They have more no. of army and also they have huge resources. Sony Vaio will die in the War.
- 7. Thank You