Who are we? What is our agenda and our cause? How are we planning to reach our goals? Learn more about World Diamond Mark in this presentation.

2. Who are WE?

3. The World Diamond Mark is the industry’s only
organization that seeks to rekindle consumer trust
and desire in diamonds through promotion and
advertising.
Its global objective is to ensure market growth and
higher profit margins for all players in the diamond
and jewelry supply chain.

4. WE ARE FACING
A BIG
CHALLENGE

5. THE DIAMOND MARKET
IS AT A MAJOR
TURNING POINT

6. DIAMONDS
AND DIAMOND JEWELLERY ARE
LOOSING
MARKET SHARE

7. CONSUMERS ARE SPENDING MORE
ON OTHER LUXURY PRODUCTS
BUT RELATIVELY
LESS
ON DIAMONDS
AND DIAMOND JEWELLERY

8. Various reasons:
• Slower economy, less discretional spending;
• Influence of China’s crackdown on big spenders,
less spending of luxury, diamond jewellery;
• Shift to new generation - Millennials who have
no knowledge, no desire for diamonds;
• Diamonds as an expression of ultimate love
between partners is not part of their DNA!

9. OUR GOAL:
CREATING A SHIFT
IN CONSUMERS’ ATTITUDE TOWARDS
DIAMONDS AND DIAMOND JEWELLERY

10. The Retailers!
WHO NEED US THE MOST?

11. WE ARE ALREADY
MAKING THE MOVE

12. RETAILER
REPUTATION
ENHANCEMENT
AUTHORIZED
DIAMOND DEALER
PROGRAM
EDUCATION PROGRAM
FOR IMPROVING INSTORE
STAFF PERFORMANCE

13. REBUILDING CONSUMERS’
TRUST
DESIRE

14. TRUST

15. DESIRE

16. WE HAVE CREATED
A LONG TERM
STRATEGY

17. A GLOBAL MARKETING
STRATEGY

18. DIGITAL
PROMOTION
CAMPAIGNS
ONGOING
EVENTS

19. VICTORIA COLLIER
BY VALERIE MESSIKA
SHOWCASED BY WDM AND HRD ANTWERP NV
AT THE ISTANBUL JEWELRY SHOW (3/15)

20. THE VICTORIA COLLIER WAS COVERED
BY 14 INTERNATIONAL TV CHANNELS
AT THE ISTANBUL JEWELRY SHOW

21. SOME OF THE WINNERS AT
THE DUBAI SHOPPING FESTIVAL (1/2015)

22. SOME OF THE WINNERS AT
THE DUBAI SHOPPING FESTIVAL

23. VicenzaOro Dubai Video

24. UNITED
EFFORT
IT IS A TRULY

25. ALL PLAYERS
THAT IS SHARED BY

26. MANUFACTURERS
DEALERS
RETAILERS
PRODUCERS
SERVICE PROVIDERS

27. A GLOBAL PROJECT
FROM HONG KONG
TO THE MIDDLE EAST, CHINA,
INDIA, TURKEY AND BEYOND

28. WORLDWIDE
REBUILING THE DIAMOND INDUSTRY’S
GLORY
TOGETHER!

29. RIGHT MOVE
LET’S MAKE THE
TOGETHER
FOR THE INDUSTRY

30. www.worlddiamondmark.org

31. 97.5%
WITH 3 MAJOR
ORGANIZATIONS BEHIND US
OF THE MARKET
THAT REPRESENT

32. MEGJ
Forum,
Dubai
WDM Charity
Gala in Dubai
Moscow – WDM
Presentation to WDC
Annual Meeting
Hong Kong – WDMF
Board and leaders’
thing tank meeting
WDM Diamond
Fashion Show
at iIJW
Mumbai –
WDM at IIJS
Exhibition
opening of ADD
programme in UAE
and GCC countries
WDM presentation in
Luanda, Angola
Hong Kong – WDM
Launch in Hong Kong
and China
meetings with US
major Jewellery
organizations
Diamond Industry
Leaders’ thing tank
meeting in Tel Avivmeetings with US
major Jewellery
organizations
Panama – WDM
Opening in Latin
America
participatiNG in
VOD Show
Dubai – Diamond
Fashion Show – you
received invitation
WHAT’s in 2015?
WDM presentation IN
Vladivostok, Russia
VICENZAORO
SEMINAR

33. WHERE
IS THE
MONEY?

34. SUPPORT
PILLARS4

35. FUNDING
CHANNELS5

36. BOURSES
AND INDUSTRY
ORGANISATIONS
1

37. RETAILERS2

38. SERVICE
PROVIDERS
3

39. PRODUCERS
AND MINING COUNTRIES
4

40. 5 EVENTS
INCOME GENERATING
AND PROJECTS

41. $10 $10
=$20
WORLD DIAMOND
MARK FUND
RETAILERS
REDISTRIBUTION OF THE FUND BASED
ON DOUBLE OF THE SUMS COLLECTED
FROM RETAILERS
SUBVENTION MEMBERSHIP
FEES

42. PARTNERS

43. THE NEXT MOVE
YOURS
SHOULD BE