Johnny English Reborn was a 2011 spy comedy starring Rowan Atkinson. It was filmed on location in the UK, Hong Kong, and French Alps. Atkinson performed many of his own stunts. The film was marketed through traditional and digital channels like a mobile app and website. It had a worldwide box office total of $158.2 million, similar to the first Johnny English film. The DVD and Blu-ray release was scheduled for February 2012.

1. JOHNNY ENGLISH CASE S
By Sian Lynes and Becky Chapman

2. BASIC INFORMATION
• Director: Oliver Parker
• Writers: William Davis, Hamish McColl
• Cast: Rowan Atkinson, Rosamund Pike and Dominic
West
• Rating: PG
• UK Release: October 7th 2011
• Genre: Adventure/Comedy
• Duration: 101 minutes
• Studio: Working Title, StudioCanal, Relativity Media
• Budget: $45million

3. PRODUCTION
LOCATIONS AND DESIGN:
• Award-winning production designer Jim Clay
set upon the task of creating a sense of
genuine scale and authenticity for the film
• Production started its 13-week shoot in the
U.K., then moved along to Hong Kong and the
French Alps. As well as filming at Ealing
Studios, some of the larger sets were built in
the Gillette Building in West London
• Locations in Hong Kong included the rooftop
of the famous Chungking Mansions for the
chase sequence between Ling and English
STUNTS AND GADGETS:
• A stunt double was used for the bigger stunts,
but Atkinson was involved in all of the stunts
in some measure.
• The car used by English was specially
designed by Rolls Royce with a 9 litre V-16
engine with a typical British feel

4. MARKETING
• The film was a prequel to the first Johnny
English made in 2003, which was a
previous success with a Box Office of
$160.5m ($40m budget). Appealing to
previous fans of the first film.
• It had it‟s own iPhone App the „Johnny
English Mobile Spy Kit‟ including features
such as a Voice Disguiser, Lie Detector and
an Intruder Alarm.
• Its website (johnnyenglishreborn.com) had
a lot of downloads like wallpapers, buddy
icons, and creating your own spy „dossier‟
by connecting to Facebook.
• Traditional marketing included the viewing
of theatrical and teaser trailers (appearing
online and as adverts), photos, and
featurettes.

5. EXHIBITION
DISTRIBUTER: UNIVERSAL PICTURES
• The world film premiere was in Sydney on
September 4th at Fox Studios. The film premiere in
the UK was on October 2nd 2011. Rowan Atkinson
arrived in the famous Rolls Royce phantom in
Leicester Square and in Sydney.
• It earned $7.7million in the UK‟s opening weekend
and $2.6million in Australia. It‟s total foreign takings
were $12million on the opening weekend.
• The current box office total stands at $158.2million
(nearly beating the first film at $160m)
CINEMA SCREENS:
• In the USA, it was shown on 1,552 screens and
grossed £3.8million on its opening weekend with a
total gross on $8.1million
RECEPTION:
• The film received mixed reviews like its previous
film. Rotten Tomatoes gave an average rating of 4.7
out of 10. Whereas Cinemascore polls reported that
the average grade movie-goers gave was “B+” (A to
F scale).

6. TECHNILOGICAL
CONVERGENCE
• DVD and Blu-ray for Johnny
English Reborn is scheduled to
be released on February 13th
2012.