The film The Enemy Within was released in 2011 and directed by Tomas Alfredson. It stars Gary Oldman, Colin Firth, and Tom Hardy in an adaptation of a John Le Carre novel set after the Cold War in Istanbul. Working Title produced the film with a budget of £20 million, but it only grossed £12 million at the box office, falling short of expectations. Marketing was done through magazines, radio, television, and a website with codes similar to those in the film.

1. Michael Spierin
Fraser Kennedy
“The enemy is within.”

2. Background information
 Released on 16th September 2011.
 Re-make of the 1979 version.
 Director – Tomas Alfredson
 Stars – Gary Oldman, Colin Firth, Tom Hardy
 Based on John Le Carre’s 1974 bestseller, story
is set in the aftermath of the Cold War.

3. Working Title Formula
 Colin Firth is an actor who has been used
in previous WT films.
 Tom Hardy is a name that is less familiar
with WT work.
 The setting in Istanbul is irregular to the
usual British or American set.
 The genre is Thriller apposed to generic
Rom-Com.
 StudioCanal funded the film for WT to
produce.
 They aimed for a European audience
opposed to American.

4. Marketing
 Magazines and radio were used
to market the film.
 Television and the internet was
used to promote the films.
 The films website has a
navigations process where you
have to crack codes to enter the
site, similar to those in the film.
But is hard to use.
 Not a huge budget for marketing
so nothing spectacular or out of
the ordinary was seen.
 When releasing the film a
featuret of the original was also
released.

5. Box Office Figures
 Budget was £20,000,000
 Opening Weekend: £2,814,860 (UK) (18
September 2011) (382 Screens)
 Gross: £12,342,655 (UK) (16 October
2011)
 In terms of success the film was not
deemed to meet the hopeful amount that
the producers had hoped for.
 However DVD release has not happened
yet.
 Very good reviews from the critics.