John Gokongwei Jr. is a Chinese-Filipino businessman and the third richest person in the Philippines as of 2010, with a net worth of $1.5 billion. He has holdings in various industries including telecommunications, financial services, petrochemicals, power generation, aviation, and agriculture. Gokongwei had a humble upbringing and started his first business, a secondhand goods store called Amasia, after his father's death to support his family. He grew his business empire through hard work and risk-taking, establishing major companies like Universal Corn Products, JG Summit Holdings, Cebu Pacific Air, and Universal Robina Corporation. Gokongwei faced many challenges but transformed them into opportunities