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JOHARI Window IP Marketing Approach

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JOHARI Window based business approach for Marketing IP's and IP's based Solutions IP SoC - 2011 , Grenoble , France. 7 th December 2011 By Madhu Parthasarathy, Ittiam Systems, Bangalore, INDIA.
Johari Window Known to SELF Arena Blind Spot Facade Unknown NOT known to SELF NOT known to others Known to others Our focus would be on PUSH and PULL Contexts
Johari Window – Modified ! Known to Company Arena Blind Spot ( PULL} Façade { PUSH} Unknown NOT known to the company NOT known to the Market Known to the Market
Market and Solution Complexities Solution Complexity Market Complexity
Data IP-1 : Developed in-house with systems integrator IP-2 : Developed by pure play IP provider IP-3 : Developed by pure play IP provider Note : All IPs are standards driven. All are IP/Group of IPs that are either on Audio or Video algorithms ,[object Object],[object Object],[object Object]
Examples for PUSH and PULL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learnt and recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
JOHARI Window IP Marketing Approach

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JOHARI Window IP Marketing Approach

  • 1. JOHARI Window based business approach for Marketing IP's and IP's based Solutions IP SoC - 2011 , Grenoble , France. 7 th December 2011 By Madhu Parthasarathy, Ittiam Systems, Bangalore, INDIA.
  • 2. Johari Window Known to SELF Arena Blind Spot Facade Unknown NOT known to SELF NOT known to others Known to others Our focus would be on PUSH and PULL Contexts
  • 3. Johari Window – Modified ! Known to Company Arena Blind Spot ( PULL} Façade { PUSH} Unknown NOT known to the company NOT known to the Market Known to the Market
  • 4. Market and Solution Complexities Solution Complexity Market Complexity
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