All roads lead to IP (Commercialization) - Kurt Shuler, Arteris

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Since the birth of RMM in 1995, Semiconductor IP activities had grown from a pure R&D initiative into a significant factor of many SoC project budget.
For the last 25 the major growth of the SIP market was driven by Microprocessor, Memory and I/O vendors.
In recent years the landscape of SIP is changing and new horizons appear brought by new IP vendors representing variety of business models.
In this panel discussion, each of the speakers will have 5 – 10 minute to present its SIP commercialization practice and vision.
The second half of the talk will be dedicated for 3 – 4 questions that should be answer by each of the speakers, allowing the audience to evaluate the different opinions.


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All roads lead to IP (Commercialization) - Kurt Shuler, Arteris

  1. 1. Who am I? Kurt Shuler, VP of Marketing, Arteris Former Intel, TI, 3 startups MIT Sloan MBA US Air Force Academy Engineering BS Other things: – Former Special Operations Forces air commando – Current Lieutenant Colonel in air force reserves – Father to 2.5 year old boy, Mateo1 Arteris Copyright © 2011 ARM Technology Conference 25-27 October 2011
  2. 2. SoC Interconnect IP Leader Delivering interconnect IP for on-chip and inter-chip communications, based on networking techniques Milestones – Founded in 2003, first shipments in 2006, first silicon 2007, first shipping systems 2009, first profitable quarter 4Q10 Markets – Wireless, DTV, Connectivity, Automotive, Consumer Investors: ARM, Qualcomm, Synopsys, NTT DoCoMo, VCs Arteris Organization – Headquartered in Sunnyvale, California – Engineering in Paris, France – Worldwide Sales and Support2 Arteris Copyright © 2011 ARM Technology Conference 25-27 October 2011
  3. 3. Mobility, CE & Embedded ParticipantsEmbracing Arteris NoC Number of Customers 34 18 Toshiba 8 4 5 1 2006 2007 2008 2009 2010 Through Q3 20113 Arteris Copyright © 2011 ARM Technology Conference 25-27 October 2011
  4. 4. Vision: “Assembling” IP is the differentiation IP market is maturing, and growing! Competing companies are licensing the same IP Differentiation: – How the IP is “assembled” – Software capabilities enabled by IP – Getting to market first! Chips have similar “ingredients”4 Arteris Copyright © 2011 ARM Technology Conference 25-27 October 2011

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