This document analyzes the competitive position of Bonanza Portfolio Limited, a financial services company, compared to peers. It finds that Bonanza has the lowest fees, including intraday and delivery charges. A survey of 100 investors in Pune found 61% have incomes over $10,000 and choose Bonanza due to lower costs and benefits like regular updates and high leverage. While the study was limited in scope, the conclusion is that Bonanza is more attractive to new investors compared to other analyzed financial companies due to its fees.

1. “Competitive Analysis of
Trading In Bonanza Portfolio
Limited”
Jogendra Yadav

2. Company Overview:
 Established in 1994.
 Today, it is fastest growing financial
service with mega group companies
under it.
 1780 outlets across 560 cities.
 5th largest in terms of no. of offices for
the year 2010-2011.
 Bonanza offers the perfect blend of
financial services right from equity
Broking, Advisory services that cover
PMS, Mutual fund Investment and
Insurance to exceptional Depository
services.

3. Objective:
 Primary Objective: To know the
competitive position of Bonanza in
competitive market.
 Secondary Objective:
◦ To know the market share of different players
in share market.
◦ To study the services offered by different
players to the customer.
◦ To access how bonanza is better than other
competitors.
◦ To check satisfaction level of customers of
different players.

4. Scope:
 Geographical scope : Pune city
 Periodical scope: 2 months
 Operational scope: Analysis of trading
in Bonanza Portfolio Limited.
 Comparison of Bonanza Trading with
Sharekhan, HDFC Securities,
Reliance Securities, Angel Broking
Securites, India Bulls.

5. Research Methodology:
 Research Methodology: Descriptive
Research & Qualitative Research
 Sampling Design : Non-Probability
Sampling
 Sampling Area: Pune
 Size of Sample : 100
 Sources of Data collection:
◦ Primary data
◦ Secondary data

6. Functionaries of stock exchange:
 Stockbrokers
 Sub-broker
 Market Makers
 Portfolio consultants

7. Major Players In the Region:
 Sharekhan
 Angel Broking
 Indiabulls Securities
 HDFC Securities
 Bonanza Portfolio Limited

8. Comparison:
Company
Name
Intraday Delivery Option Future Account
Opening
Bonanza
Portfolio
1 paisa 50 paisa 30 Rs. 0.5 paisa 333 Rs
Share
khan
5 paisa 70 paisa 80 Rs. 10 paisa 1000 Rs
Angel
Broking
5 paisa 80 paisa 100 Rs. 10 paisa 1000 Rs
India Bulls 10 paisa 50 paisa 70 Rs. 20 paisa 1500 Rs
HDFC
Securities
10 paisa 80 paisa 100 Rs. 10 paisa 2000 Rs
Reliance 5 paisa 50 paisa 50 Rs. 10 paisa 999 Rs

9. Investor’s Income Range:
0%
10%
20%
30%
40%
50%
60%
70%
Below 1 Lac
1-5 Lac
5-10 Lac
Above 10 Lac
13% 20%
61%
6%
% age of investors
% age of investors

10. Findings:
 Account opening charges are very less in
Bonanza Portfolio Limited.
 Investor is updated by company mails,
messages about the market.
 Company Provides 12 times exposure to
their clients.

11. Limitations:
 Study is Limited to Pune region.
 Lack of time
 Complete data was not available due to
company privacy and secrecy.
 Size of the research may not be
substantial.

12. Conclusion:
 Charges are so less as compared to
other players which are in analysis.
 Other Benefits are available with
Bonanza like exposure, qualified
relationship manager.
 In this analysis, New investors will
invest their money in Bonanza as
compared to other players.