This document analyzes the Indian financial market and stockbroker Sharekhan. It introduces the Bombay Stock Exchange founded in 1875 and National Stock Exchange founded in 1992. Sharekhan is an online trading portal founded in 2000, currently ranked as India's second largest stockbroker with branches in 575 cities. A survey found most Sharekhan customers prefer it for its affordability and customer satisfaction. The majority of investors prefer equities and Sharekhan for trading. It recommends Sharekhan continue enhancing customer knowledge of investment opportunities.

1. THE ANALYSIS
OF FINANCIAL
MARKET AND
SHAREKHAN

2. INTRODUCTION OF INDIAN STOCK
MARKET•
• BOMBAY STOCK EXCHANGE – 1875
•
• NATIONAL STOCK EXCHANGE - 1992
•

3. ABOUT SHAREKHAN
• Sharekhan is an online website portal for online trading,
investments and stock marketing
• The company was founded in February 2000 by entrepreneur
Shripal Morakhia.
• Sharekhan is ranked 2nd largest stock broker portal and has
its branches in 575 cities in India.

4. • The systematic and objective identification, collection, analysis,
dissemination, and use information for the purpose of
assisting management in decision making related to the
identification and solution of problem and opportunities in
marketing.
• When an industry comes in the competitive market then the
main problem comes in front of him is, how can survive in the
market.
• For this purpose to know about their service, employment
process, distribution process, Client needs and Client demand.
CONCEPTUAL DISUSSION

5. QUESTIONNAIRE
Q.1 Do you invest into stock market?
●S.no ●Reply ●No of
respondent
●Respondent
in %
●1 ●Yes ●57 ●57%
●2 ●No ●43 ●43%
1,57%
2,43%
Q.2 If yes, where do you invest?
●S.no ●Preference of
investment
●No of
respondent
●Respondent
in %
●1 ●Equity ●59 ●59%
●2 ●Mutual fund ●21 ●21%
●3 ●Commodity ●7 ●7%
●4 ●Others ●13 ●13%
Equity,59%
others,13%

6. Q.3 For which brokerage house would you like to do trade?
●S.no ●Companies ●No of
respondent
●Responden
t in %
●1 ●India bulls ●16 ●16%
●2 ●Angel ●29 ●29%
●3 ●Shah investors ●12 ●12%
●4 ●Sharekhan ltd. ●36 ●36%
●5 ●others ●7 ●7%
India bulls,16%
Angel,29%
Shah,12%
Sharekhan,36%
others,7%
Q.4 What type of trading you prefer?
●S.no ●Preference of
trading
●No of
respondent
●Respondent
in %
●1 ●Online ●46 ●46
●2 ●Offline ●54 ●54
Online ,46%
Offline,54%

7. FINDINGS
 According to the survey most of the customers of “Sharekhan Ltd” says that it is pocket
friendly.
 Coming to faith 70% say Sharekhan Ltd is better than others stock brokers due to
customers satisfaction.
 Main purposes of investments are returns & liquidity.
 Investors take risk as well as returns into their mind while making the investment.
 Businessmen are more interested in the stock market than the others.
 Commodity market is less preferred by the investors.

8. RECOMMENDATIONS
• On the basis of the study it is found that Sharekhan Ltd is better services
provider than the other stockbrokers because of their timely research
and personalized advice on what stocks to buy and sell.
• It also provides the information through the internet and mobile alerts that
what IPO’s are coming in the market and it also provides its research on
the future prospect of the IPO.
• Study also concludes that people are not much aware of commodity market
and while it’s going to be biggest market in India.
• The company should also organize seminars and similar activities to
enhance the knowledge of prospective and existing customers, so that
they feel more comfortable while investing in the stock market.

9. BIBLIOGRAPHY
Books
 Khan M.Y. Indian Financial System Published by Vikas, 1980
 NCFM :- NSDL Depository operation module, Published by Rutledge, 2012
 NCFM :- Securities Market ( Basic ) Module, Published by Roy E. Bailey, 2006
 Marshall, F john and Bansal K Vipul, Financial Engineering:- A Complex Guide to Financial Innovation, Published by Printice hall
of India 1980 .
Internet
• www.moneycontrol.com
• www.sharekhan.com
• www.bseindia.com
• www.nseindia.com