The document outlines 7 approaches to using Facebook for recruiting: developing a strategy, going old school, social recruiting, attracting talent, focusing on content, managing your time, and leveraging your social graph. It provides details on each approach, such as defining goals, contacting non-friends, sharing company culture, recognizing employees, and leveraging employee referrals and social sharing. Resources for measuring results and guides on using Facebook ads and pages are also referenced.

1. 7 approaches to recruiting with facebook webcast march 15, 2011 jennifer mcclure president, unbridled talent, llc #jobvitewebcast @cincyrecruiter

3. 18 years - human resources leader

4. 5 years - executive recruiter

6. 7 approaches to facebook recruiting 7 developing a strategy going old school social recruiting attracting talent content is king managing your time leveraging the social graph

7. developinga strategy

8. define goals sample initial goals branding/marketing improve brand presence to build awareness increase positive mentions/sentiment about our brand website increase traffic to careers site recruiting attract qualified candidates to our career opportunities develop a source for active & passive candidates

9. measure http://www.facebook.com/help/?search=insights http://www.google.com/analytics

10. prepare a response strategy * * before you need it SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart

11. expect more good than bad 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not Careerbuilder/Personified survey June 2010

12. don’t create it & forget it! Fortune 25 Company

13. going old school

14. candidate search * also search inurl:pages & inurl:groups

15. contacting non-friends = creepy? (recruiter) (potential candidate)

16. facebook to linkedin

17. posting jobs http://apps.facebook.com/marketplace

18. advertising http://www.facebook.com/advertising

19. advertising cost ~ $1,500 / 360 targeted profiles for 30 days

20. advertising get what you pay for? SOURCE: http://www.emarketer.com/Article.aspx?R=1008238

21. social recruiting

22. inform & respond

23. community 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personified survey June 2010

24. community 57% of job seekers expect a company to interact with fans & followers Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personified survey June 2010

25. talent attraction

26. why they “like” you SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx

27. why they leave SOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx

28. company or careers page?

29. personal or business profile?

30. content is king

31. share your culture

32. behind the scenes / exclusives

33. inform & educate

34. recognize employees

35. share news

36. create events

37. when to post? SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html

38. when to post? SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html

39. managing time

40. build a content calendar

41. schedule it

42. share the burden

43. leveraging the social graph

44. employee referrals “we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates” Corporate Leadership Council

45. employee referrals

46. social sharing http://recruiting.jobvite.com/products/hire/facebook-application.php

47. social sharing

48. resources jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php “facebook pages insights guide” - http://pub.vitrue.com/v4h “guide to facebook ads” - http://www.facebook.com/adsmarketing/ webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129 careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakup exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx

49. Thank you! http://unbridledtalent.com jennifer@unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter