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1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative MediaProduction Industry

2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessmentin this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year

3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursuea career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledgeof
working practices to
supportown
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry outroles
and responsibilities
consistentwith
professionalpractice.
3.1 Organiseself and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalismin working
with others.
- End of Year 1 review

4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production,TV, radio,graphic design, etc]. Use the information you find to produce an
illustratedguide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner ResearchFile [1.1]
Within your chosen sector identify someone who is a notablepractitionerand produce
a fact file about them. Research their journey to where they are now; look at
education,experience, skillset and look for insightful quotesabout them and by them
to builda picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educationalrequirements
[college, University, courses, etc], experience you will need/would like to gain and
personal developmentthat will be necessary to you in your future plans.

5. Task 4: Music Video ProcessLog [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technicallyduring
the Music Video productionphase. Screenshot and explainhow you managed to get
your productionfinalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review lookingat how you have worked across the year,
considering each stage of production,which productionshaveworked/not worked,
how you have managed your time, what skills you have developed,how you have
worked with others and how you organisedyour time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.

6. Illustrated Sector Guide

7. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production,TV, radio,graphic design, etc]. Use the information you find to
produce an illustratedguide to that sector. Include facts about employment,
skillsneeded, workforce information, etc.

8. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism…whatever you are interestedin.
Find out about that industry. What jobs roles are available?What skills do people
need to work in that industry? What level of educationis needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustratedguide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful informationfrom that.

9. When making your illustratedguide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistenttypography
• A coherent colour scheme
All of these elements need to work together to create your guide.

10. (put your industry guide here)

11. Practitioner Research

12. Task 2: Practitioner ResearchFile [1.1]
Within your chosen sector identify someone who is a notablepractitionerand produce
a fact file about them. Research their journey to where they are now; look at
education,experience, skillset and look for insightful quotesabout them and by them
to builda picture of who they are and how they work.

13. What we want from you is research a specific person that works in the part of the industry
you made your illustratedguide for. Focus on those involvedin the production of media,
rather than people who just appearin it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their educationwas like, what experience they haveand what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.

14. When making a fact file, think carefullyabout all the elements involved.
A good fact file will have:
• Concise and relevantinformation
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
This informationcan be presented with graphics, typographyand a colour
scheme.

15. HamiltonMorris – vice news
HamiltonMorris is an American journalist.He is known for
his televisionseries Hamilton's Pharmacopeia,in which he
investigatesthe chemistry, history, and culturalimpact of
various psychoactivedrugs. HamiltonMorris was born in
New York City, the son of JuliaSheehan and documentary
filmmaker Erroll Morris. He was raised in Cambridge,
Massachusetts. As a teenager, Morris appeared in television
commercials, notablya 2002 advertisement for the first-
generationiPod. He attendedthe uni of chicago and the
new school, where he studied anthropologyand science. He
began writing for vice magazine as a college sophomore. He
was given a monthly print column titled "Hamiltons
Pharmacopedia"that evolved intoa series of articles and
documentaries for VBS.tv focused on the science of
psychoactivedrugs. He is a science editor of Vice and a
correspondent and producer for Vice and HBO, as well as a
regular science columnist for Harpers Magazine. Morris
frequently consults with media on the subject
of Psychoactive drugs and conducts pharmologicalresearch
at the universityof the sciences in Philadelphia.

16. 5 Year Plan.

17. What are you currently doing to pursue a careerin yourchosen field?
I am currently working with
the editor for pause
magazine, Terrance Sambo,
on a clothing brands
marketing.
(minustwouk)Thisisn't
direct journalismwork,
however I am working with
a big journalist,making
connectionsin the industry
and buildingup my social
media portfolio with the
work I've completed.

18. What do you plan to do next in the pursuit of yourchosen field?
I intend to continue
working with this brand
and there marketing,
which should allowme to
buildmore connectionsin
the industry, make
my interest in journalism
known to some established
figures and allow me to
learn more. I intend to
eventuallyuse the
journalistsI'm working
with now as a reference for
say a universityor job.

19. Select at least three potential University courses that would help you furtheryourcareer aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.
BA (HONS) MUSIC JOURNALISM – UNIVERSITY OF EAST LONDON, 112
UCAS POINTS, I THINK THIS COURSE WOULD BENEFIT ME AS IT MAKES
FOR AN ENTRANCE INTO JOURNALISM BUT ALSO MUSIC WORK, WHICH
I AM EXPERIENCED IN.
JournalismBA(Hons) - huddersfielduniversity, 112 ucas points, I think this is the
perfect course for me as it is the direct journalism course, which is what I want to
really do. The music journalismcourse might have me focusing on the music I'm
reporting on too much and not than the reporting itself.
BA (HONS) CREATIVEADVERTISING – LEEDS UNIVERSITY OF ARTS 112UCAS POINTS,
THIS WOULD BE A GOOD COURSE TO ENTER THE CREATIVE INDUSTRY WHICH IS A
REASON WHY I WANT TO GET INTO JOURNALISM. THIS COURSE WOULD BE BETTER
FOR IF I CHOOSE TO TAKE THE MORE DIRECT CREATIVE ROUTE OTHER THAN CREATIVE
JOURNALISM.

20. What type of work experience do you think you would need to help you in yourfuture career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
I think the experience needed would be
previousreports, such as the epq I
completed last year to show my abilityto
write and also report. I also believe
showing examples of work already
achievedin the industry and connections
to the industry I may haveare useful. My
ideal work experience would be for an
onlinebroadcast companysuch as vice or
ID. Thisis due to the nature of articles
they release, often relatingto current pop
culture and controversialtopicssuch as
drugs.

21. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
I believe I need to improve my time management, deadlines
etc. In journalism you have to be on the ball and ready to
write up a story as soon as possible. Throughoutcollege
courses I have discovered a lack of time management,
meaning I often fall behind.This could be improved by
prioritizing what's important, and ensuring I havethings done
before beginning something new. I think an industry skill I
could improve upon is communication.In journalismyou
have to be comfortable talking to anyoneand understanding
their views without yours getting in the way. I feel that my
views could sometimes make me disregard someone's points,
so being more open minded is a skill I need to work on. But
ultimatelyspeaking with people clearly, respectfully and
effectively is what I need to improve upon.

22. In 5 years time I will…
Have a position at an
onlinebroadcast company,
such as vice news. Ideally
my own panel or series​
that I can be very self-
sufficient with. I would also
like to freelance creative
directing alongside.

23. Music Video Process Log

24. Task 4: Music Video ProcessLog [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explainhow you managed
to get your productionfinalised.
There is a specific pro forma that you will use for this as part of your music video
production.Ensure that is completedwith your Music Video project, to complete this
task.

25. End of Year Review

26. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review lookingat how you have worked across the year,
considering each stage of production,which productionshaveworked/not worked,
how you have managed your time, what skills you have developed,how you have
worked with others and how you organisedyour time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to developfurther.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of yourpreviousprojects to support your work
on this.

27. Which productionshave worked/not worked?

28. How you havemanaged yourtime?

29. What skillsyou have developed?

30. How you haveworked with others?

31. How you organisedyour time, resources and equipment
throughout the year?

32. Produce an action planfor Year 2 selecting 5 key areasyou wish
to focus on to developfurther.
Area to work on Actions to take