Christian Bason: Design Delivers - is design becoming a brand statement?Danish Design Centre
Presentation by Christian Bason, Chief Executive of the Danish Design Centre, from the conference "How to design Future Winner Brands", 29 March 2017.
Denmark is a design nation and many Danish companies incorporate design and designers in innovation and business development. This is very positive. But what is the potential of using design methods and thinking in today’s businesses? And can design really increase growth?
Graphic design is a creative process that combines art and technology to communicate ideas visually. The designer works with various communication tools such as images and typography to convey a message from a client to a target audience. Graphic design is found everywhere in daily life from product packaging to websites and billboards. Effective graphic design informs, persuades, organizes information, stimulates audiences, and provides visual pleasure. The main tools graphic designers use are images such as photos, illustrations, and artwork, as well as typography which includes stylized text and lettering.
This document provides information about visual communication design elements and principles as well as logo design. It discusses the key elements of form, tone, color, texture, shape, point, line, and type. It also outlines the principles of proportion, balance, figure/ground, contrast, cropping, hierarchy, pattern, and scale. Students are tasked with creating pic collages to showcase examples of these elements and principles. The document also discusses what makes an effective logo, including using one clear idea, simplicity, global recognition, avoiding cliches, making an impression, limited color use, meaningful shapes and lines, and consistent type. Students are to design a logo for a fictional company focused on water sustainability.
The Principles and Laws of UX Design.pdfSophiaJasper
The document provides an overview of key principles and laws of user experience (UX) design. It discusses prominent UX design principles like the Gestalt principle, which describes how humans perceive objects. It also outlines important UX laws like Hick's law and Fitts's law. The document concludes by summarizing common UX design mistakes to avoid and highlighting trends for 2022, such as a focus on simplicity and experimenting with typography.
The document describes the skills and experience of a graphic designer. Over 20 years of experience includes creative direction, branding, logo design, and illustration for both corporate and agency clients. Areas of expertise include typography, communicating through visual design, and collaborating in design teams. The designer aims to create memorable and timeless designs through simplicity, memorability, and relevance for the target audience.
Experience visions are an effective tool for defining the future direction of your site, getting stakeholder buy-in and keeping all team members on the same page. (Fred Randell's presentation from UX Australia 2009.)
Design thinking is a creative process that focuses on understanding people and their needs. It involves framing challenges, learning about people through observation, co-creating solutions with people, and delivering practical prototypes or strategies. Design thinking requires taking a human-centered, holistic approach that values prototyping ideas quickly through co-creation to allow for failure and improvement. It is a strategic approach that can be applied to challenges beyond product design.
Christian Bason: Design Delivers - is design becoming a brand statement?Danish Design Centre
Presentation by Christian Bason, Chief Executive of the Danish Design Centre, from the conference "How to design Future Winner Brands", 29 March 2017.
Denmark is a design nation and many Danish companies incorporate design and designers in innovation and business development. This is very positive. But what is the potential of using design methods and thinking in today’s businesses? And can design really increase growth?
Graphic design is a creative process that combines art and technology to communicate ideas visually. The designer works with various communication tools such as images and typography to convey a message from a client to a target audience. Graphic design is found everywhere in daily life from product packaging to websites and billboards. Effective graphic design informs, persuades, organizes information, stimulates audiences, and provides visual pleasure. The main tools graphic designers use are images such as photos, illustrations, and artwork, as well as typography which includes stylized text and lettering.
This document provides information about visual communication design elements and principles as well as logo design. It discusses the key elements of form, tone, color, texture, shape, point, line, and type. It also outlines the principles of proportion, balance, figure/ground, contrast, cropping, hierarchy, pattern, and scale. Students are tasked with creating pic collages to showcase examples of these elements and principles. The document also discusses what makes an effective logo, including using one clear idea, simplicity, global recognition, avoiding cliches, making an impression, limited color use, meaningful shapes and lines, and consistent type. Students are to design a logo for a fictional company focused on water sustainability.
The Principles and Laws of UX Design.pdfSophiaJasper
The document provides an overview of key principles and laws of user experience (UX) design. It discusses prominent UX design principles like the Gestalt principle, which describes how humans perceive objects. It also outlines important UX laws like Hick's law and Fitts's law. The document concludes by summarizing common UX design mistakes to avoid and highlighting trends for 2022, such as a focus on simplicity and experimenting with typography.
The document describes the skills and experience of a graphic designer. Over 20 years of experience includes creative direction, branding, logo design, and illustration for both corporate and agency clients. Areas of expertise include typography, communicating through visual design, and collaborating in design teams. The designer aims to create memorable and timeless designs through simplicity, memorability, and relevance for the target audience.
Experience visions are an effective tool for defining the future direction of your site, getting stakeholder buy-in and keeping all team members on the same page. (Fred Randell's presentation from UX Australia 2009.)
Design thinking is a creative process that focuses on understanding people and their needs. It involves framing challenges, learning about people through observation, co-creating solutions with people, and delivering practical prototypes or strategies. Design thinking requires taking a human-centered, holistic approach that values prototyping ideas quickly through co-creation to allow for failure and improvement. It is a strategic approach that can be applied to challenges beyond product design.
A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate. 26 pages with minimal text and a lot of examples of big and famous brands.
Design plays an essential role in creating and building brands - fuelling recognition, amplifying differentiation, and making big ideas and meaning accessible and recognisable.
On an average day consumers are exposed to six thousand advertisements and, each year, to more than twenty-five thousand new products.
Brands can help consumers to cut through the noise, and design can help differentiate them but as social media has matured, brands are still playing catch up.
In 2019, Social Media Visual Identity is important. This presentation covers the branding basics all companies need to have for success on social media, as well as the social media specifics to think about creating & updated brand guidelines for.
This document discusses design thinking and lean UX processes. It begins by defining design thinking as a human-centered approach to problem solving that helps organizations become more innovative. It then outlines some key aspects of design thinking like being empathetic, iterative, and daring. The document discusses how design thinking involves gaining insights into user needs and then testing solutions through quick iterations. It introduces lean UX as building the smallest viable product and getting frequent user feedback to learn what works and what doesn't. The overall process involves understanding user needs, generating ideas, rapidly prototyping solutions, and learning through testing with users.
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Russell Wilson has had a career spanning various roles in design and technology companies. His experiences have taught him that empathy, salesmanship, tenacity, integrity, accountability, team, top-down support, governance, and collaboration are key to success in design. He started companies, led design teams at large corporations, and advocates for design thinking processes like prototyping early ideas and building with user feedback.
Tony Spaeth provides an analysis of 15 recent corporate identity changes, including both spin-offs and mergers. He summarizes the key identity challenges and solutions for each case. Some highlights he discusses include 360 Communications' bold new name and logo, Lucent Technologies' hand-drawn logo breaking conventions, and Footstar Inc.'s confident new name for a shoe company spin-off. Overall, Spaeth evaluates the strategic rationale and creative execution of each new identity.
This document provides an introduction to media studies, outlining some of its key aims and objectives. It explains that media studies involves analyzing various media formats including television, film, print media, new media, and advertising. Students will consider how media texts convey meaning and the messages that companies aim to portray about themselves and their products through symbols like logos and design. The document prompts students to analyze examples and explain the qualities they represent. It emphasizes that all elements of media have purpose and meaning that require examination.
The document provides a summary of Lawrence Charles Abrahamson's professional experience and qualifications. It outlines his 14 years of experience in strategic design and experience across various industries. It also lists some of his select projects, including work for clients such as Reebok, Memorial Sloan-Kettering, and Pokemon USA. The summary highlights his skills in design innovation methodologies, strategic planning, experience design, and collaborating with interdisciplinary teams.
This document provides an introduction to media studies, outlining some of its key aims and objectives. It explains that media studies involves analyzing various media formats like television, films, print media, newspapers, and magazines. It encourages analyzing logos and product designs to understand what companies are trying to convey about themselves. It also gives students tasks to work collaboratively to analyze media texts and design logos representing their own personalities.
An Interaction Design definition starting from Verplank’s “Questions of interaction design”, then explaining his IxD process’s phases with Malouf’s foundations, Saffer’s elements and Cooper’s patterns
The document discusses how designers think and their design process. It explains that design has taken on new importance in business and that business people need to learn to think like designers. It then lists 13 aspects of how designers think, such as using sketching to develop ideas, synthesizing information, creating multiple solutions, and collaborating with others.
Presentation of the paper Vision Concepts within the landscape of design rese...Ricardo Mejia Sarmiento
This document provides an overview of Ricardo Mejia Sarmiento's PhD research on vision concepts. It begins with an introduction to his research purpose and state of progress. It then discusses the landscape of design research, including speculative design, design fiction, and critical design. It presents examples of each technique. The document compares vision concepts to the other techniques based on purpose, outcomes, and process. It claims that vision concepts are mainly oriented towards generating strategic value for companies by engaging the public with positive future visions. The takeaway is that speculative design techniques explore futures to develop concepts communicated through narratives and prototypes to engage or provoke discussions around a domain.
Neil Everette led the product design for Red Hat Marketplace, which aimed to create a software store where developers could discover, purchase, and deploy applications to any cloud with just a few clicks. Everette created an initial story map and wireframes to plan the user experience. He then worked with partners to develop a product demo for IBM leadership that secured approval and funding for the project. The marketplace aimed to help IBM compete in the multi-cloud market by enabling applications to be built once and deployed anywhere.
This portfolio document summarizes Michael Moran's graphic design work from the last 5 years. It includes samples of [his/her] branding, print design, web design, and social impact work. The portfolio showcases logos, posters, websites, and projects for Rice University and local businesses.
Spencer introduces himself and provides a portfolio of his graphic design work. The portfolio includes projects in branding, packaging, web design, illustration, and motion graphics. Many of the projects involve creating clear visuals to communicate ideas or processes simply. Spencer aims to clarify messages for maximum understanding and engagement with viewers.
A really short introduction to the basic elements of a corporate design / graphic logo design. 49 pages with minimal text and a lots of examples of big and famous brands.
The document outlines an agenda for a workshop on IT-based entrepreneurship and mobile business models. The agenda includes presentations by expert groups on different stakeholders in app development, presentations and critiques of sample apps, and a discussion on presentation design best practices. The presentation design section provides tips on using storytelling techniques, arranging design elements like background, colors, text and data displays to support the narrative, and emphasizing key points through formatting. It also includes a case study on Al Gore's presentation on climate change.
I recently had the opportunity to attend my first IxDA (Interaction Design Association) conference in Amsterdam. As a first-time attendee, I absorbed a lot of the excitement and lessons from talks, and met the legends of Interaction Design, fellow designers and professionals, and the enthusiastic volunteer team of design students.
To share the learnings with my team back in Munich, I prepared those slides with some takeaways and highlights from the conference.
Photos Credit: IxDA Flickr Steam.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate. 26 pages with minimal text and a lot of examples of big and famous brands.
Design plays an essential role in creating and building brands - fuelling recognition, amplifying differentiation, and making big ideas and meaning accessible and recognisable.
On an average day consumers are exposed to six thousand advertisements and, each year, to more than twenty-five thousand new products.
Brands can help consumers to cut through the noise, and design can help differentiate them but as social media has matured, brands are still playing catch up.
In 2019, Social Media Visual Identity is important. This presentation covers the branding basics all companies need to have for success on social media, as well as the social media specifics to think about creating & updated brand guidelines for.
This document discusses design thinking and lean UX processes. It begins by defining design thinking as a human-centered approach to problem solving that helps organizations become more innovative. It then outlines some key aspects of design thinking like being empathetic, iterative, and daring. The document discusses how design thinking involves gaining insights into user needs and then testing solutions through quick iterations. It introduces lean UX as building the smallest viable product and getting frequent user feedback to learn what works and what doesn't. The overall process involves understanding user needs, generating ideas, rapidly prototyping solutions, and learning through testing with users.
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Russell Wilson has had a career spanning various roles in design and technology companies. His experiences have taught him that empathy, salesmanship, tenacity, integrity, accountability, team, top-down support, governance, and collaboration are key to success in design. He started companies, led design teams at large corporations, and advocates for design thinking processes like prototyping early ideas and building with user feedback.
Tony Spaeth provides an analysis of 15 recent corporate identity changes, including both spin-offs and mergers. He summarizes the key identity challenges and solutions for each case. Some highlights he discusses include 360 Communications' bold new name and logo, Lucent Technologies' hand-drawn logo breaking conventions, and Footstar Inc.'s confident new name for a shoe company spin-off. Overall, Spaeth evaluates the strategic rationale and creative execution of each new identity.
This document provides an introduction to media studies, outlining some of its key aims and objectives. It explains that media studies involves analyzing various media formats including television, film, print media, new media, and advertising. Students will consider how media texts convey meaning and the messages that companies aim to portray about themselves and their products through symbols like logos and design. The document prompts students to analyze examples and explain the qualities they represent. It emphasizes that all elements of media have purpose and meaning that require examination.
The document provides a summary of Lawrence Charles Abrahamson's professional experience and qualifications. It outlines his 14 years of experience in strategic design and experience across various industries. It also lists some of his select projects, including work for clients such as Reebok, Memorial Sloan-Kettering, and Pokemon USA. The summary highlights his skills in design innovation methodologies, strategic planning, experience design, and collaborating with interdisciplinary teams.
This document provides an introduction to media studies, outlining some of its key aims and objectives. It explains that media studies involves analyzing various media formats like television, films, print media, newspapers, and magazines. It encourages analyzing logos and product designs to understand what companies are trying to convey about themselves. It also gives students tasks to work collaboratively to analyze media texts and design logos representing their own personalities.
An Interaction Design definition starting from Verplank’s “Questions of interaction design”, then explaining his IxD process’s phases with Malouf’s foundations, Saffer’s elements and Cooper’s patterns
The document discusses how designers think and their design process. It explains that design has taken on new importance in business and that business people need to learn to think like designers. It then lists 13 aspects of how designers think, such as using sketching to develop ideas, synthesizing information, creating multiple solutions, and collaborating with others.
Presentation of the paper Vision Concepts within the landscape of design rese...Ricardo Mejia Sarmiento
This document provides an overview of Ricardo Mejia Sarmiento's PhD research on vision concepts. It begins with an introduction to his research purpose and state of progress. It then discusses the landscape of design research, including speculative design, design fiction, and critical design. It presents examples of each technique. The document compares vision concepts to the other techniques based on purpose, outcomes, and process. It claims that vision concepts are mainly oriented towards generating strategic value for companies by engaging the public with positive future visions. The takeaway is that speculative design techniques explore futures to develop concepts communicated through narratives and prototypes to engage or provoke discussions around a domain.
Neil Everette led the product design for Red Hat Marketplace, which aimed to create a software store where developers could discover, purchase, and deploy applications to any cloud with just a few clicks. Everette created an initial story map and wireframes to plan the user experience. He then worked with partners to develop a product demo for IBM leadership that secured approval and funding for the project. The marketplace aimed to help IBM compete in the multi-cloud market by enabling applications to be built once and deployed anywhere.
This portfolio document summarizes Michael Moran's graphic design work from the last 5 years. It includes samples of [his/her] branding, print design, web design, and social impact work. The portfolio showcases logos, posters, websites, and projects for Rice University and local businesses.
Spencer introduces himself and provides a portfolio of his graphic design work. The portfolio includes projects in branding, packaging, web design, illustration, and motion graphics. Many of the projects involve creating clear visuals to communicate ideas or processes simply. Spencer aims to clarify messages for maximum understanding and engagement with viewers.
A really short introduction to the basic elements of a corporate design / graphic logo design. 49 pages with minimal text and a lots of examples of big and famous brands.
The document outlines an agenda for a workshop on IT-based entrepreneurship and mobile business models. The agenda includes presentations by expert groups on different stakeholders in app development, presentations and critiques of sample apps, and a discussion on presentation design best practices. The presentation design section provides tips on using storytelling techniques, arranging design elements like background, colors, text and data displays to support the narrative, and emphasizing key points through formatting. It also includes a case study on Al Gore's presentation on climate change.
I recently had the opportunity to attend my first IxDA (Interaction Design Association) conference in Amsterdam. As a first-time attendee, I absorbed a lot of the excitement and lessons from talks, and met the legends of Interaction Design, fellow designers and professionals, and the enthusiastic volunteer team of design students.
To share the learnings with my team back in Munich, I prepared those slides with some takeaways and highlights from the conference.
Photos Credit: IxDA Flickr Steam.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
2. The Symbol for the Next Generation of
Inventors, Entrepreneurs and Collaborators
at James Madison University.
3. 4 5
What should a logo for JMU X-Labs look like?
Well, there is a lot to be inspried by.
4. 6 7
There is...
the people,
Nick Swayne
Kim Reedy
Tom Wilcox
Kai Brokamp
Michele Estes
Gabriel Niculescu
Chris Ashley
Kyle Hall
Andrew Carlone
Emily Platt
Kevin Giovanetti
Jack O’Neil
Dustin Skelton
Krystian Jones
Audrey Barnes
Costel Constantin
and the many others that have been involved
the equipment,
the actions,
Educate
Prototype
Innovate
Launch
and the future.
5. 8 9
Being aware of people’s viewpoints, the spaces, and desired purpose for
JMU X-Labs helps direct the ideas and creates further interest in those
who are a stakeholder.The varying perspectives spurs varying concepts
that will eventually lead to one logo that can represent all that has been
said about these educational spaces and programs.
Thus, ideas are drawn out and then tested in Adobe Illustrator.
JMU LABS
Labs
LabsJMU
LabsJMU
JMU LABS
Labs
6. 10 11
Typefaces, symbols, and graphic arrangements are explored and pushed in
order to see what can satisfy the needs and ideas of the entity that is being
created. JMU X-Labs, in this case, is that entity. It will continue to grow
and change but the symbols must be able to withstand this growth and
change. One thing is for certain however; the most important aspect of
JMU X-Labs is connecting people to people and people to resources.
The challenge was to create a jewel that can be used independently from
the entire name.Turning the X into the symbol that represents this idea
of connection was the obvious choice. The X inherently speaks cross
collaboration but this abstracted idea was pushed by injecting four mini-
mal figures facing each other from a birds-eye view.These minimal stick
figures were influenced by the 1972 Summer Olympics design work of
Otl Aicher.
7. 12 13
Set between texts of a stencil typeface, the X becomes part of the final
logo that will embrace the idea of the X-Lab locations being a place to
build something.The stencil typeface suggests the act of construction.
Ideally, a brand is supposed to represent what the target audience can
expect from this organization.This logo is successful because after visual
interpretation you understand that at JMU X-Lab locations you collabo-
rate with people to build upon an idea.
8. 14 15
This logo will attract the viewer’s attention because it is bold and com-
plex but also legible. It has a symbol and a typeface that can be laser cut
and can easily vary in color and size to be applied to t-shirts, doorways,
posters, etc.
Here is the logo in vector format ready to be laser cut.
Here is the logo laser cut.
9. 16 17
Here is the logo with Pop-Up Classes section titles in different
color combinations.
Pop-Up Classes
Fabrication + SafetyFabrication + Safety
Pop-Up Classes
Design Thinking + Creative HabitsDesign Thinking + Creative Habits
Business Plan Creation
Pop-Up Classes
Business Plan Creation
Pop-Up Classes
Designing TechnologiesDesigning Technologies