GROUP-04 for a confectionery...docx.pptx
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The document is a business plan for a confectionery called Butterfly Bakery. It outlines the company name and founders, as well as the location, products, capital requirements and ownership structure. It includes a SWOT analysis identifying strengths such as qualified staff and variety of products, as well as weaknesses like being new to the market. Opportunities discussed are delivery services and healthy options, while economic downturn and competitors are threats. Target markets are outlined as well as marketing, financial, human resources, management and quality control plans.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
GROUP-04 for a confectionery...docx.pptx
- 1. Business plan for Confectionery Nur Shakil Ahmed (ID:40) Souhard Shariar Hasan (ID:43) Kharul Alam Fahim (ID:44) Bapparaj Mondal (ID:51) Md. Murad Hasan (ID:71)
- 2. BUTTERFLY BAKESHOP • Company name • Founder • Location • Products
- 3. BUTTERFLY BAKESHOP • Capital • Ownership • Vision • Mission
- 4. SWOT Analysis STRENGTHS • QUALIFIED & EXPERIENCED STAFF • OFFER BIG ORDERS • LATEST EQUIPMENT • VARIETY OF PRODUCTS WEAKNESSES • HIGH PRICES • NEW IN THE MARKET
- 5. SWOT Analysis OPPORTUNITIES • DELIVERY SERVICES • HEALTHY DIET FOOD THREATS • ECONOMIC RECESSION • COMPETITORS
- 6. Target Market • We will also focus on the place where people sit for snacks like the cafeteria, college canteen, and hospital cafeteria. We will introduce our products from these places so people will know about our brand. • We are targeting people with medium incomes. • Our target customer’s ages will be 13-30.
- 9. Human Resources Plan • RECRUITMENT • TRAINING AND DEVELOPMENT • PERFORMANCE APPRAISAL • RECLOCATION • INDUCTION • DOMESTIC TRAVEL POLICY • SEPARATION • EXIT INTERVIEWS • AWARD & REWARD • CONFIRMATION PROCESS
- 10. Human Resources Plan • Human Resource Development • Performance Appraisal • Recruitment • Training and Development
- 11. Management Plan • Management Team • Legal Ownership • Work Plan • It Plan • Effective Product Promotion
- 12. TOTAL QUALITY MANAGEMENT • Establishing specifications for each ingredient based on its chemical composition, nature, and technological functionality. • Performing standardized tests and analyzing samples. • Comparing results against a standard or expected property value. • Accepting or rejecting a lot or batch of ingredients received at the bakery upon purchasing.