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Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where, Who, and How You Recruit | Talent Connect London 2014

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Tim Wesson and Ernest Ng of salesforce.com share three great case studies of how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

Published in: Recruiting & HR
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Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where, Who, and How You Recruit | Talent Connect London 2014

  1. 1. Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where, Who, and How You Recruit Tim Wesson– Senior Director, EMEA Recruiting, salesforce.com Ernest Ng - Senior Director, Employee Success, salesforce.com
  2. 2. Salesforce was built on a disruptive vision New Technology Model New Business Model New Philanthropy Model Trusted Multi-Tenant Public Cloud Subscription Service 1% Time 1% Equity 1% Product #intalent
  3. 3. And we never stop disrupting CLOUD 1999 Born Cloud SOCIAL MOBILE CONNECTED ANALYTICS 2009 Realized the feed was the future and pivoted half our dev resources to create Chatter 2012-2013 Took everything we did for the desktop and made it run perfectly and natively in the mobile world 2013 Accelerated our ability to help our customers connect with their customers by acquiring ExactTarget 2014 Launched Analytics for the rest of us with our new Salesforce Analytics Cloud #intalent
  4. 4. Today we are a $1B company with 2,100 employees in EMEA FASTEST GROWING MOST INNOVATIVE BEST PLACE TO WORK Of the world’s top 10 largest enterprise software companies According to Forbes magazine According to Fortune magazine #intalent
  5. 5. What does it take to innovate and grow? Engaged employees! But bringing people in and keeping them happy is getting tougher by the day SOURCE: Gallup “State of the Global Workforce” 2013. 25M employees in 189 countries 13% ENGAGED 24% ACTIVELY DISENGAGED 63% DISENGAGED #intalent
  6. 6. Ready to get disruptive? #intalent
  7. 7. When seeking to disrupt, DATA is the differentiator! Change people’s long standing beliefs and bring them around to new ways of thinking #intalent
  8. 8. Identify the question/ problem Collect all relevant data Form hypotheses Identify the proper analysis technique Analyze and interpret Getting Started Tip 1: Tip 2: Tip 3: Use multiple data sources Borrow best practices from other parts of the business Be quick, but don’t hurry #intalent
  9. 9. Disrupting Recruiting DISRUPT WHERE DISRUPT WHO DISRUPT HOW Tech Location Strategy AE Market Maps AE Success Profile Salesforce Ambassadors Culture Playbook #intalent
  10. 10. Disrupt Where Use data to change our technology leaders’ biases on location strategy T: 6k Pursued 6% T: 32k Pursued 9% T: 5k Pursued 11% T: 28k Pursued 3% T: 7k Pursued 2% T: 9k Pursued 4% T: 10k Pursued 5% T: 2k Pursued 2% T: 87k Pursued 23% #intalent
  11. 11. Start with Reach + Global Opportunities for Recruitment from LinkedIn 0 5000 10000 15000 20000 25000 30000 AMSTERDAM IRELAND BERLIN PARIS LONDON % WE'VE TOUCHED CANDIDATE POOL ORACLE (LONDON) Candidates Contacted Potential Candidates MICROSOFT (PARIS) Candidates Contacted Potential Candidates HP (AMSTERDAM) Candidates Contacted Potential Candidates Disrupt Who #intalent
  12. 12. Disrupt Who Use data to change our sales leaders’ biases on Account Executive hiring profile Common traits of Top 100 - Monthly Close Cadence - Storytelling Training - CRM Power User Software Sales Only #intalent
  13. 13. Disrupt How Integrate culture as core to recruit the right people through independent Salesforce Ambassadors Aloha Spirit Passion Customer Success Evangelist Disruptor Teamwork Innovation Foundation Trust #intalent
  14. 14. Disrupt How Automate the flow of culture context to the new hire – don’t leave it to chance! Pre-Arrival Week 1 First 30 Days First 90 Days Vision and Goals Due 90 Day Survey Our Culture Story Corporate Pitch Training Trust & Security Training Employee Programs Volunteer Onboarding Essentials Onboarding Checklist Quick Start Guides Where to Find Help Learning the Lingo Welcome to the Salesforce Ohana Top 3 Tips to Get to Know Us 7 Ways to Feel Like a Local Fast 85% open rate on New Hire Success Emails = 3X the standard open rate #intalent
  15. 15. Disrupt How Engage employees to share your culture story with their networks = high referral rate CASE STUDY FORTUNE Best Companies to Work For list announcement - Day 1 results ü Dominated the socialsphere ü 3.5M impressions on Twitter, FB, LI ü 33% Share of Voice for tweets about list – 4X more than #1 Google and they have 4X the # employees ü 330% increase in job board traffic ü Highest applicant day ever
  16. 16. Disrupting Recruiting DISRUPT WHERE DISRUPT WHO DISRUPT HOW Tech Location Strategy AE Market Maps AE Success Profile Salesforce Ambassadors Culture Playbook #intalent
  17. 17. Questions? #intalent
  18. 18. Thank you #intalent

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