The document discusses open content and metadata. It recommends addressing three areas when sharing open content: spill over effects, loss of attribution, and loss of potential income. The Rijksmuseum discovered over 10,000 poor quality copies of Vermeer's "The Milkmaid" online and decided to share high-resolution images and metadata openly to improve access and combat low quality copies. Workshops were held to discuss business models for handling metadata as either a key activity, key resource, or core value proposition.

1. Name e-mail Thank you Jill Cousins OKFN Workshop, London, November 24,2011 The problem of the Yellow Milkmaid

2. Europeana exists to create access to cultural heritage for all Why is open content / data important What are we advocating and doing

5. Build the trusted source for cultural heritage AGGREGATE Expand the network Source content Improve data quality

6. Make heritage available wherever users are whenever they want it DISTRIBUTE Upgrade portal Develop partnerships Put content in users’ workflow

15. CC0 Universal Public Domain Published 20 September 2011

17. ‘ The Milkmaid’, one of Johannes Vermeer's most famous pieces, depicts a scene of a woman quietly pouring milk into a bowl. During a survey the Rijksmuseum discovered that there were over 10,000 copies of the image on the internet—mostly poor, yellowish reproductions1. As a result of all of these low-quality copies on the web, according to the Rijksmuseum, “people simply didn’t believe the postcards in our museum shop were showing the original painting. This was the trigger for us to put high-resolution images of the original work with open metadata on the web ourselves. Opening up our data is our best defence against the ‘yellow Milkmaid’.”

19. End User

21. THANK YOU [email_address]

22. API

23. Rights Field Campaign

24. Policy – Public Domain Public Domain Charter Public Domain Usage Guide Public Domain Mark

25. Break down the walls Image: Bob Jagensdorf, http://flickr.com/photos/darwinbell/, CC-BY

26. End User Access to Cultural Heritage

27. The Business Model

29. Tekst Tekst Tekst Tekst Tekst Tekst

47. Metadata as a key activity

51. Metadata created by organisation and made available to public – Government is client who also fund the organisation

52. Metadata as a key resource

56. Metadata becomes a resource to maximise revenues – indirect revenue stream

58. Metadata as a core value propostion

61. Value proposition to a distinct user group who pay for the service