The document outlines plans for redesigning the website of Monarch, a British airline. It notes several issues with the current site such as small font sizes, distracting elements, inconsistent layouts across devices. User research includes creating personas, tasks, and requirements. Wireframes were developed for a low and high fidelity prototype with the goal of improving usability, learnability and satisfaction.
These are the slides used for my presentation on library mobile websites for NJLA 2010. These slides will also be the basis for a similar presentation to be done, as a webinar, in June sponsored by CJRLC, HRLC, and infolinik
No matter what the content, subscribers interact with email messages across a dizzying variety of apps, devices, programs and platforms. In fact, 50% of emails are viewed on a mobile device. How can you ensure an effective email experience across a range of screen sizes? This presentation discusses how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, along with common pitfalls and easy wins for optimizing email for mobile devices.
This presentation will teach you:
- Examples and key best practices
- Strategies for approaching mobile-friendly emails
- Actionable advice to take back to your team and implement right away
This presentation was developed by Justine Jordan, Director of Research and Education at Litmus, and was given at NEDMA's 2014 DM Innovations Symposium.
In a word where 50% of emails are opened on a mobile device and 80% of consumers delete emails that look bad on smartphones, it's crucial to account for fat fingers and small screens. Through this presentation, you will learn how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, and easy wins for optimizing email for mobile devices.
his presentation was given by Justine Jordan, Director of Research & Education at Litmus, at NEDMA's Annual Conference on May 14, 2014.
These are the slides used for my presentation on library mobile websites for NJLA 2010. These slides will also be the basis for a similar presentation to be done, as a webinar, in June sponsored by CJRLC, HRLC, and infolinik
No matter what the content, subscribers interact with email messages across a dizzying variety of apps, devices, programs and platforms. In fact, 50% of emails are viewed on a mobile device. How can you ensure an effective email experience across a range of screen sizes? This presentation discusses how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, along with common pitfalls and easy wins for optimizing email for mobile devices.
This presentation will teach you:
- Examples and key best practices
- Strategies for approaching mobile-friendly emails
- Actionable advice to take back to your team and implement right away
This presentation was developed by Justine Jordan, Director of Research and Education at Litmus, and was given at NEDMA's 2014 DM Innovations Symposium.
In a word where 50% of emails are opened on a mobile device and 80% of consumers delete emails that look bad on smartphones, it's crucial to account for fat fingers and small screens. Through this presentation, you will learn how to find out who is opening your emails on mobile, the implications of various screen sizes and operating systems, and easy wins for optimizing email for mobile devices.
his presentation was given by Justine Jordan, Director of Research & Education at Litmus, at NEDMA's Annual Conference on May 14, 2014.
Accelerated Mobile Pages and the New Mobile WebAimee Sanford
How people experience the web on mobile devices is changing and AMP is a response to that. For digital marketers, this means keeping up with the latest technology and tracking metrics that matter.
Due to COVID-19, the demand for blog writing, content writing services, affiliate blogs and affiliate marketing has increased.
Find out why in the slides.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
If you have an idea for a personal web site, or you just want to be the proud owner of yourname.com, the first thing you need to do is register the URL you want with a domain name registrar. We've discussed the best web hosting companies, but if you have a brilliant idea for a web site, you'll also need a domain name to go with it. So when it's time to register that domain name, which domain name registrar do you choose? Who has the best mix of price, features, customer service, and reliability? We asked you which domain name registrars you thought were the best and stood above the others.
William Paterson University’s Cheng Library, Instruction and Research Technology department, Office of the Provost, and Technology Across the Curriculum Committee, hosted this forum to clarify e-books for faculty by providing an explanation of the landscape of e-books, profiling e-book delivery systems and evincing their pedagogical uses. Marketing and Management Professor Dr. Bela Florenthal examines the pros and cons of using e-textbooks in an academic course.
Kollegentipp im Personalmagazin 2012-02: Ihre Personaler verlieren sich im Klein-Klein des Tagesgeschäfts und haben keine Zeit für Zukunftsthemen? Lesen Sie, wie Sie das ändern können.
Accelerated Mobile Pages and the New Mobile WebAimee Sanford
How people experience the web on mobile devices is changing and AMP is a response to that. For digital marketers, this means keeping up with the latest technology and tracking metrics that matter.
Due to COVID-19, the demand for blog writing, content writing services, affiliate blogs and affiliate marketing has increased.
Find out why in the slides.
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
How to develop a strategy to reach your mobile audience
Options for building mobile websites, landing pages, blogs, and more
Best practices for integrating mobile with other distribution channels, such as print and email
Considerations regarding building a mobile App vs. a mobile website
And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
If you have an idea for a personal web site, or you just want to be the proud owner of yourname.com, the first thing you need to do is register the URL you want with a domain name registrar. We've discussed the best web hosting companies, but if you have a brilliant idea for a web site, you'll also need a domain name to go with it. So when it's time to register that domain name, which domain name registrar do you choose? Who has the best mix of price, features, customer service, and reliability? We asked you which domain name registrars you thought were the best and stood above the others.
William Paterson University’s Cheng Library, Instruction and Research Technology department, Office of the Provost, and Technology Across the Curriculum Committee, hosted this forum to clarify e-books for faculty by providing an explanation of the landscape of e-books, profiling e-book delivery systems and evincing their pedagogical uses. Marketing and Management Professor Dr. Bela Florenthal examines the pros and cons of using e-textbooks in an academic course.
Kollegentipp im Personalmagazin 2012-02: Ihre Personaler verlieren sich im Klein-Klein des Tagesgeschäfts und haben keine Zeit für Zukunftsthemen? Lesen Sie, wie Sie das ändern können.
Heat pipe structure
A. composed by a shell and the working fluid,shell is evacuated and the working fluid is sealed in the shell.
B. The heat pipe is divided into the evaporator section (Heated) and condenser section (cooled).
This presentation provides brief introduction of Gamification. It talks about what and why Gamification is needed. It talks about Gamification in Enterprise.
1. Gain insights into socio-economic factors affecting the emerging markets
2. Understand mobile usage in South Africa and how it translates to other emerging markets
3. Gain insight into behavioural paradigms and mental-models
4. View an outline of mobile design considerations for the emerging markets
5. Receive an understanding of design elements that work and don’t work for mobile sites.
This report, of which the main body of the research was an ethnographical diary study, was put together in 2009. It was part of trialling a new technology that would allow feature phone to access normal websites. But then of course the smartphones came along and changed the industry.
For this week's project, you will create a presentation in PowerPoint or Keynote that examines the impact of the growth of mobile/tablet use on web design and convinces your prospective client that they should invest the time and resources to make sure their website is up-to-date. You can use the same company you used for your information architecture report in Week 1 or you can use your own company or a client or prospect of yours.
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhoneCompuware APM
No matter what your customers use to access your website – from Internet Explorer 9 on a PC to Safari on an iPhone – they expect your site to be fast and work flawlessly.
Join our featured speakers, Harley Manning, VP and Research Director from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- What growing browser and device proliferation means for IT and Website owners and developers
- The latest browser trends including the evolution of mobile and HTML 5
-Best practices for companies attempting to maintain cross-browser interoperability
How to meet customers’ web experience expectations regardless of browser or device
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
How can hotel operators harness mobile technology in branding and merchandising their services?
These are the slides from a FREE webinar co-produced by Tnooz and the ITB Academy in June 2012.
Panelists for the webinar:
* Josiah Mackenzie, director of business development, ReviewPro
* Jeroen van Velzen, CEO, Sound of Data
* Suzie Wotton, vice president of marketing at Red Carnation Hotels
This is an updated version of the original white paper. It discusses the importance of paid and unpaid results in connecting users and websites, and the challenges posed by the small screens of mobile devices for current search engines that rely on the PC/laptop size screen to show a full set of both paid and unpaid links.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
Google: Does your website work for the multi-screen UK consumer?Matt Brocklehurst
In the UK, customers’ buying habits are changing. People now use an average of three devices and with 32% of them making a purchase every month on a smartphone, the UK is now the number one country in Europe for mobile shopping. Now more than ever, consumers use multiple devices to search for, research and buy products while at home, in the office and on the move.
To take advantage of this, your website must work well for users on smartphones, tablets and desktop computers.
This report looks at why a mobile-friendly site is now mandatory and top tips on how to set up or improve your site for all devices.
This "white paper" slide deck (1) discusses the need for mobile search innovation in the context of small screen devices, (2) parses and reviews the importance of web search results between paid and unpaid links on mobile devices as on PCs/laptops, and (3) examines the implications of increased use of mobile search for standard PC search engine companies' revenue
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
2. Company Outline
Monarch is a British low-cost airline, which offers package holidays
and scheduled flights across Europe.
With an international client base, their aim is ‘to make journeys as
smooth as possible from the second your flight is booked to the
moment you arrive home’.
Joanna Guise !2
3. Initial Observations
• The font size, particularly on mobile, is very small in places. The
W3C recommends a minimum font size of 1em, or 16px.
• There is a lot of movement on each page - with scrolling text
boxes, and multiple carousels. This is quite distracting, and makes
the page difficult to follow.
• Whilst the website is responsive, the layout is inconsistent
between mobile and desktop snap points.
• Social media links have been integrated, but appear to be
randomly placed. They are more commonly found in the header or
footer of pages, and this could make them easy to find.
• Elements in the header appear disjointed and inconsistent
• Many images appear quite pixelated on wider snap points. The
use of large images also results in some of the more important
information being lost below the fold.
• There are too many large blocks of text, making challenging to
read, and would take longer to find required information. This is
particularly relevant from an inclusive design standpoint, for users
with visual impairments or learning difficulties.
Joanna Guise !3
4. User Profile
This document lists characteristics of a particular user group that
are relevant to the interaction design of software.
User Group: Holidaymakers
Characteristic Detail Design Implications
Age 18-70 years Older people may
suffer from sight
deterioration and
require larger text
Location Worldwide Translation for
additional languages
required
Ownership Possess a device
with internet access
and a web browser
Must conform to web
standards and
browser interface
guidelines
Type of activity Online shopping User volition essential
Task Volition Competitive with
similar websites
Must meet or improve
upon features of
competitor websites
Task Motivation To buy the perfect
holiday
Destination/resort
information and
advice must be easily
accessible
Task Constraints Data usage will be
required to submit/
receive data via the
internet
Ability to download an
offline version of the
catalogue
Other systems
required for the task
Email or telephone
access required to
place an order
An intuitive online
form required
Task end goals To have the perfect
holiday
Easily accessible
information and
advice
Joanna Guise !4
5. Usability Requirements
Attribute Requirement
Learnability and
Memorability
A new user with access to the internet must
be able to successfully read and navigate
the website and find required information
without assistance.
Speed 1 A new user with access to the internet must
be able to successfully find required
information within 1 minute.
Speed 2 A user must be able to immediately
understand which link they require upon
viewing the website.
Accuracy When connected to a functioning data
network, the error rate when linking
between pages must be less than 1 in
1,000.
Satisfaction At least 95% of users must be satisfied
enough with the website to return in the
future, or recommend to a friend.
Joanna Guise !5
Learnability
Speed Satisfaction
Accuracy Memorability
6. Persona 1
Sara Thomas, Business Analyst
31 years old
Married
1 child
Professional
Young family
Sara and her husband are looking for their first holiday as a family.
Sara recently bought an iPad and loves using the internet on the
go, to organise her hectic schedule and keep in touch with friends.
Sara is Dyslexic, so finds certain websites difficult to read.
Joanna Guise !6
7. Persona 2
Jason Jones, student
18 years old
single
0 children
Jason and his mates are planning to book their first lads holiday, to
let their hair down after A-Level exams.
Jason has been working part-time in a bar to finance the trip.
He has a Windows laptop for his studies, and the latest iPhone on
contract.
Joanna Guise !7
8. Task Scenario
Project Title: Flight search on monarch.co.uk
This document describes details of a key task using the developed
software.
Scenario 1: Flight search
Practical Goal: Searching for suitable flights
Context:
• User on the bus, using 3g connection on an iPhone
5c
• Task to be completed once
• Potential conflicts arising from availability of internet
connection
• Individual activity
User/s: Direct users
A young woman has been researching summer holidays for
couple. After viewing google searches, and discussing
ideas with her partner and friends, she has an idea of
where she would like to go, and will use monarch.co.uk to
discover the cost of flights.
1. Load website
2. Select service ‘flight’
3. Input departure airport ‘Birmingham’
4. Input destination ‘Malta’
5. Select ‘return’
6. Input outbound date ’13-May–2017
7. Input return date ’20-May-2017’
8. Select number of adults ‘2’
9. Select number of children ‘0’
10.Submit form
Joanna Guise !8
9. Conceptual Model Analysis
Load website Load website
Select service ‘flight’ Select service
Input departure airport
‘Birmingham’
Input departure airport
Input destination ‘Malta’ Input destination
Select return Select ticket type (return)
Input outbound date ’13-May–
2017’
Input outbound date (13-May–
2017)
Input return date ’20-May-2017’ Input return date (20-
May-2017)
Select number of adults ‘2’ Select number of adults (2)
Select number of children ‘0’ Select number of children (0)
Submit form Submit form
Joanna Guise !9