This presentation provides brief introduction of Gamification. It talks about what and why Gamification is needed. It talks about Gamification in Enterprise.

1. Gamification

2. What is Gamification ?
 Gamification is the use of game design techniques & design elements to solve
problems and engage people.
 Engaging people by letting them have fun through applying Enterprise
Gamification in design.
 Gamification strives to encourage users to engage in desired behaviors in
connection with non-game applications.
 Gamifying the Application / Process / Activity
 Growing & Sustaining the Application / Process / Activity

3. Why Gamification ?
 Key element of Gamification is to motivate employees and make work more fun.
 Engage Gamer and be more productive.
 It rewards and recognizes employees for there work.
 It helps employees and thereby entire organization progress and add value to what
they do.
 It helps organization have holistic view of the people / processes / activities.

4. What is the target audience ?
What is the target audience?
IT Architects
Application Developers
Managers
IT Consultants
User Experience Designers
Business Process Experts
Solution & Product Managers
Marketing & Brand managers
Game Designers
What is the target audience?
Product Designers
Human Resource Executives
Marketers
Loyalty and CRM Managers
Startup Founders/Product People
Human Resources and Human Capital Professionals
Product Managers and Product Marketers
Marketing Strategists, CMOs
Heads of Technology/CIO/CTO
Startup Founders
UI/UX Experts

5. Gamification Mechanics ?
Gamification Mechanics
 Point System
 Badges
 Levels
 Leader boards
 Challenges
 Rewards

6. Enterprise Gamification in Action: Key Examples
Enterprise Gamification - Engaging people by letting them have fun
Gamification in Human Resources
Gamification in Banking & Financials
Gamification in Community & Innovation Management
Gamification in Sales & Support
Gamification in Healthcare & Fitness
Gamification @ Work: Designing Engaging Business Software
Big brands like McDonald's, Starbucks and Coca Cola developing tactics based on gamification
principles.
Gamification tactics can be the next big thing in MARKETING.
Thanks to social media increasing number of businesses are discovering that gamification
principles can be applied to help solve their marketing problems.

7. Thank You
hkbhadraa@gmail.com