Content• The content of the music video include the main artist Florence falling in love causing pain in her eyes and although the person she loves don’t love her back, she still continues to love him. This type of narrative will attract a female audience as they will be more likely to relate to this type of narrative; they can connect with the artist.
Style and length of editingHalf way through the music video there is a fade-in of a medium shot of Florencestanding in bushes. This ghostly image of herself walking through the bushescomes with the lyrics “in the dark, I can hear your heartbeat I tried to find thesound but then it stopped, and I was in the darkness, so darkness I became.” Thisfollows Goodwin’s theory where there is a relationship with the lyric and thevisuals as she is in the darkness. These shots of the bushes are cross-cutted asshots of her in the mirrored box room show. This creates a manic atmosphere withthe fast editing as the repetition of the artist to be stuck in a continuous cycle ofpain, searching for love. This will help me in the making of my music video as I canuse different types of editing styles to present a type of emotion such as love oranger.
This can help me in my planning of music video because I canMise en Scene get ideas of what types of outfits to give the female character in our music video. The light bulb. At the beginning and end of the song, the light bulb flashes in the same beat of the song. The song begins and ends with the noise similar to a heart beat. This makes it seem like the light bulb is generating music. This mise en scene of the rings on her fingers suggests this artist and music video is Indie. The unusual style of the rings; two pendant rings with queens head on them- this could be a fashion statement. The red nail varnish goes with the red colours in the mise en scene. This may have been used to show her genre of music. The red autumn leaves. The colour matches her hair. This may suggest that there should be a focus on her face as it doesn’t blend in. As she is walking through moving the leaves we see her wearing a white shirt with a black bow- tie. This contrasts her background and the leaves. This may have been used to make her more noticeable in the video. The clothing is similar to alternative rock; the tie. This is stereotypically seen as male clothing. This may have been used to show that Indie genre music is different with a “care-free” attitude. Later on in the music video, leaves and glitter get flown in the air; this is like a celebration of all her emotions and the fairytale ending shoe could be getting in her song. Glitter also represents the genre through the connotations of fun, happiness and represents feminity.
Locations This first location is in a forest while the second is in a room surrounded by mirrors. This is not a location that the audience will aspire to. This would make this artist ordinary as the audience will be familiar with this location and not aspire to it. This goes with Dyer’s Star theory about the paradoxes. The star is simultaneously ordinary and extra ordinary. This will help me in the making of my music video as I will include at least one of these paradoxes that will cause the audience to feel like they can relate to the artist due to their location.
Star developmentThe first image is from her first music videowhile the second is from one of her latest. Fromthese two images you can see that Florence andthe Machine has developed due to media suchas lighting and mise en scene. The quality of thesecond image looks more professional due tothe lighting; this can help me in the planning ofmy music video as I can try and improve thequality by using better quality such as high-keylighting.
Camera shots/ anglesThe main shots used in this music video is close ups and mid shots. This shots are usefulas it helps the audience to recognize her more. The close up will help identify her facewhile the mid shot does the same will shows us her outfits and actions. This will help us inour music video as this will be our first music video we need our artist to be recognized.This close ups and mid shots will help use do this.
CharactersThe only character in this music video is theartist herself Florence. Having only the artistsin the music video is useful as there will be nodistractions and the audience will notice themmore. So it will be useful for me to include theartists alone because being new artists, theyneed the full attention.
Colour and lightingComparing the first two pictures, the background becomes lighter and softer. This goes with the lyrics whichfollows Goodwin’s theory. “you left me in the darkness” this lyric went with the first image describing heremotions of being alone. Later on in the song it describes her as couple “took the stars from our eyes and madea map” suggesting she isn’t alone anymore. In the left-bottom image, Florence is wearing black which contrastswith the warm colours in he reflections. The last image of Florence holding light is much brighter and tranquilwith the blues. This suggests daytime. The last line being “in the shadow of your heart” which could mean thatshe is always going to be behind this man whom she loves. This suggests a happy ending to the sad beginning.This can help me in the planning of my music video as I can also try to include lighting and colours that will helptell the narrative better.