SlideShare a Scribd company logo
Hands-on Workshop:
Communications Evaluation for
Foundations and Nonprofits
Evaluation tools in film and digital media
Jessica Clark
Research and Strategy Director
Media Impact Funders
How can you know when a film or
video is making an impact?
1. Ask yourself: What’s the goal?
2. Ask the filmmaker: What happened?
3. Ask the audience: What did you do next?
4. Ask the data scientists: How do films work in context?
5. Ask your partners: How did you share this work, and
how did your network respond?
Question: Ask yourself
What’s the goal?
Tool: Horticulture
Active Voice Lab
Explore: howdoweknow.net/
horticulture-tools
Horticulture uses garden tools as metaphors to provide a
fresh, common language for exploring media’s impact.
Question: Ask the filmmaker
What happened?
Tool: BRITDOC Impact Field
Guide & Toolkit
Explore: http://impactguide.org
BRITDOC’s Impact Field Guide & toolkit is geared towards
filmmakers, giving them the tools to “take control—to
make a plan and share it with your funders and partners.”
Question: Ask the audience
What did you do next?
Tool: The Participant Index
Explore: www.takepart.com/tpi
The Participant Index tracks social media conversations,
viewership information, and audience opinion data for
narrative, documentary, and short film.
Question: Ask the data scientists
How do films work in
context?
Tool: StoryPilot
Harmony Institute
Explore: storypilot.org/home
StoryPilot draws data from a variety of public sources,
including OMDB, Wikipedia, Freebase, film websites,
social media data, YouTube, and Congressional data from
the Sunlight Foundation to place films in context.
Question: Ask your partners
How did you share this
work — and how did your
network respond?
Tool: Strategy Tools
Dot Connector Studio
Explore: dotconnectorstudio.com
Dot Connector Studio’s strategy tools are designed to
help funders, makers and advocates think through
impact goals and process.
Question: Ask me
How can I learn more?
Tool: Assessing Impact of Media
Media Impact Funders
Explore: http://bit.ly/MIF_AIM
Your turn: Where are you in your
impact process?

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Jessica clark ppt

  • 1. Hands-on Workshop: Communications Evaluation for Foundations and Nonprofits Evaluation tools in film and digital media Jessica Clark Research and Strategy Director Media Impact Funders
  • 2. How can you know when a film or video is making an impact? 1. Ask yourself: What’s the goal? 2. Ask the filmmaker: What happened? 3. Ask the audience: What did you do next? 4. Ask the data scientists: How do films work in context? 5. Ask your partners: How did you share this work, and how did your network respond?
  • 3. Question: Ask yourself What’s the goal? Tool: Horticulture Active Voice Lab Explore: howdoweknow.net/ horticulture-tools
  • 4. Horticulture uses garden tools as metaphors to provide a fresh, common language for exploring media’s impact.
  • 5. Question: Ask the filmmaker What happened? Tool: BRITDOC Impact Field Guide & Toolkit Explore: http://impactguide.org
  • 6. BRITDOC’s Impact Field Guide & toolkit is geared towards filmmakers, giving them the tools to “take control—to make a plan and share it with your funders and partners.”
  • 7. Question: Ask the audience What did you do next? Tool: The Participant Index Explore: www.takepart.com/tpi
  • 8. The Participant Index tracks social media conversations, viewership information, and audience opinion data for narrative, documentary, and short film.
  • 9. Question: Ask the data scientists How do films work in context? Tool: StoryPilot Harmony Institute Explore: storypilot.org/home
  • 10. StoryPilot draws data from a variety of public sources, including OMDB, Wikipedia, Freebase, film websites, social media data, YouTube, and Congressional data from the Sunlight Foundation to place films in context.
  • 11. Question: Ask your partners How did you share this work — and how did your network respond? Tool: Strategy Tools Dot Connector Studio Explore: dotconnectorstudio.com
  • 12. Dot Connector Studio’s strategy tools are designed to help funders, makers and advocates think through impact goals and process.
  • 13. Question: Ask me How can I learn more? Tool: Assessing Impact of Media Media Impact Funders Explore: http://bit.ly/MIF_AIM
  • 14. Your turn: Where are you in your impact process?