MIFocus: Molly de Aguiar
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New Jersey faces challenges in local news due to dominance by New York City and Philadelphia media markets, with job losses at the Star-Ledger and public broadcast licenses sold outside of NJ. However, small local journalism sites are rising and innovation is possible. A three-pronged approach is proposed: strengthening local journalism organizations; exploring sustainability models; and supporting community-participatory journalism through grants. Sustainability may come from diverse revenue streams and community-focused reporting, but requires mentoring, patience, experimentation, and collaboration.
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The document provides an overview of research conducted on the United Way of Gloucester County (UWGC). Key findings include that most millennials are unaware of UWGC, current donors have given for many years but want to attract younger donors, and most community members are unaware of what UWGC does. The research also analyzed UWGC's social media presence and identified areas for improvement. The document then outlines objectives and strategies to increase awareness of UWGC among key audiences like millennials, businesses, media and community members. Evaluation plans and a projected budget are also included.
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...Texas Wesleyan University
This presentation at the 6th Annual Texas Social Media Conference gives some history of the Texas Wesleyan University Mass Communications Department's use of a live crisis event for the past three years. Also included in the presentation are brief interviews from faculty and students.Bright spots slideshare - final
The document analyzes examples of community engagement from 14 U.S. cities and identifies lessons learned and best practices. It finds that successful community engagement involves involving diverse groups of community members, using new tools like technology to draw in citizens, and focusing on sustainable efforts using multiple strategies. Key tactics for building community engagement include using open data, bringing different sectors together for problem solving, participatory budgeting, and developing civic skills in community members. The largest challenges are achieving broad participation, overcoming community divisions, and ensuring initiatives can continue with leadership and policy changes.
Communicating CSP’s Value - Mark Sokolove Presentation from CSP Today Conference
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Paid online Content: Trends, best practices and strategies that fit
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This document summarizes a presentation on paid online content for newspapers. It discusses trends showing that about half of daily newspapers now charge for online access. It also outlines benefits of the paid model like increased revenue and improved quality of comments. The presentation provides two case studies of newspapers that implemented paid models successfully: the Columbia Daily Tribune saw subscription revenue triple lost advertising revenue, and the Augusta Chronicle took a thoughtful, deliberate approach to their rollout. The presentation ends with five recommendations, including making the site worth paying for, using an opt-out model for print subscribers, choosing a metered paywall, delineating paid vs free content, and not being afraid to charge real money.Workplace Partnership for Life Presentation
The document discusses Lee Aase's work leading the Mayo Clinic Center for Social Media, which aims to accelerate the effective use of social media in healthcare globally. It outlines the Center's mission and its Social Media Health Network membership group. It also provides guidance on using social media wisely and professionally in healthcare settings.
Nodaway County Historical Society (1) (2)
The Nodaway County Historical Society is looking to increase awareness, communicate more with other organizations, and create a need for their services. Their goals are to increase volunteers, donations, and awareness of their museum and social media strategies. Their current strategies include keeping social media and their website updated, planning community events, and interacting more on social media. They want to target parents, NWMSU students, and children through proposed events like a logo contest, "History and Hounds" partnership with the local humane society, an after school history club, and internships. They will measure their success through various social media analytics and by using targeted hashtags on a regular basis.
Invovling Beneficiaries in Grant-Making (ACF 2013)
This document discusses research on involving beneficiaries in grant-making. It outlines:
1) Benefits of involvement include strengthening legitimacy, enhancing effectiveness, and facilitating learning. However, challenges include representation and resource requirements.
2) Research at BIG Lottery Fund found involvement improved needs assessment and decision-making, but representation and support for beneficiaries were challenges.
3) A study by IVAR found beneficiary involvement in grant discussions with foundations fostered understanding and two-way dialogue between funders and grantees.
4) Cripplegate Foundation seeks beneficiary input to better understand local needs and shape priorities, though involvement requires significant resources. A spectrum of involvement approaches may be appropriate depending on context.
Session 1.4 building community resources (kristen&virginia)
Kristen B. Miller, McLeod Nurse-Family Partnership
Virginia Berry White, Family Solutions of the Low Country
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Who's Got Influence_Laurette Cucuzza_5.8.14
This document describes a social network approach to addressing unmet need for family planning in Benin. The project aims to understand social barriers to family planning use and test interventions to overcome them. Researchers conducted participatory mapping to identify influential social groups and individuals. They selected groups of women, men and mixed gender to engage based on size, meeting frequency, links to others and influence. The project then worked with these groups and key influentials to diffuse family planning information, assessing how ideas spread within their networks. The social network approach focuses on leveraging relationships between influential entities to promote behavior change.
Georgia Hospital Association on Health Care Social Media
Slides from my June 11, 2014 presentation to the Georgia Hospital Association on social media in health care.
Napa Valley CanDo's 2019 Give!Guide
Napa Valley CanDo is a 501(c)3 nonprofit that publishes an annual giving guide called the Give!Guide to raise funds and awareness for other local nonprofits. The Give!Guide allows donors to support multiple organizations through one donation. It has raised over $1.8 million for 40-50 nonprofits included each year. To be included, organizations must serve Napa County residents and apply through an application process.
Public Relations Book Project.pdf
The Fort Worth Report, a nonprofit local journalism organization, is launching a public relations campaign to raise awareness on the Texas Wesleyan University campus and increase donors, newsletter subscribers, and website traffic. The campaign will include distributing flyers, posting signs, hosting a campus-wide event, and implementing a social media strategy focused on Instagram. The goals are to make the Fort Worth Report known on campus and increase key audiences by 30-50% in six months through raising awareness of their mission of providing free, fair, and local journalism. Research found that Instagram is the most used platform and audiences prefer getting news online. The strategy involves partnering with the university for an in-person event and digital ads to promote the message of "
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MIFocus: Molly de Aguiar
- 1. New Jersey: A Challenging Landscape for Local News The Bad • NJ dominated by NYC and Philadelphia news • Public media licenses sold or leased to NYC and Philadelphia stations • Star-Ledger has laid off at least 2/3rds of its staff in last 5 years The Good • Rise in small local journalism sites • Blank slate for innovation
- 2. A Three-Pronged Approach: 1. Strengthening ecosystem of local journalism orgs in New Jersey • Montclair State University’s Center for Cooperative Media 2. Exploring what sustainability looks like for local news orgs • Supporting experiments with 6 for-profit sites 3. Supporting journalism WITH the community, not FOR the community • Grants to pilot projects that seek to invite community participation
- 3. Diverse Revenue Streams + Community-First Journalism = SUSTAINABILITY But Also Requires: • Hand holding & mentoring • Patience • Willingness to experiment • More hand holding
- 4. Questions? Want to Collaborate? Molly de Aguiar | @GRDodgeMedia LocalNewsLab.org | www.grdodge.org