The world's biggest social media team | Jesse Desjardins | #SoMeT13AU Wollongong, Australia

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SoMeT: A New Model for Destination Marketing

With ten years in the travel and tourism industry I'm a creative and innovative marketing leader with a strong background in utilising and demonstrating the superior value of content and consumer driven innovation. Currently heading the global social media and advocacy initiatives at Tourism Australia, the federal government agency responsible for promoting the $94b tourism industry in Australia (in 22 markets and 17 languages).

Travel

TheWorld’s Biggest
Social MediaTeam
#SoMet13AU
Jesse Desjardins - @jessedee
Social Media & Advocacy Manager
Tourism Australia - @australia
Ourfocusthepast2years Platforms
Platformsthatotherscanbuildon
Fb:
Reach: 1m/day
IG:
Reach: 100kx6/daily
800,000+

Platformsforindustry
36,000+
vacancies
46,000+
video applications

130k-480k
Have systems
Keep it simple, do it well
Always on, 24/7
so we can support regional
and stakeholder activity
PartnershipsPlatforms

Themoreyouhelpthem,
themoretheyhelpyou.
Attention span
Content
Context
Zuck’sLaw InsightsPartnershipsPlatforms
Datavs.Insights
Don’treduceyourworktoa
bunchofnumbersofaspreadsheet
Helpyourindustry
PRwhatyoudo
Don’tworkinasilo
Haveallies

Weneedtodosomething
that’sneverbeendonebefore you
yourchallenge
25thMay,1961
12Sept,1962
YuriGagarin
AlanShepard
“Thisgoalwillservetoorganize
andmeasurethebestofour
energiesandskills..”
ROI?
Dreaming
Planning
BookingExperiencing
Sharing
Don’tforgettoinvestin
yourownassetsandabilities

People are going to look back at
this period as the golden age
Your job is not just to generate buzz,
it’s to play a leadership role in creating an
environment that grows it’s own excellence
Tourism in Australia = 900k people
2nd biggest contributor to GDP
TheWorld’s Biggest Social MediaTeam:
bit.ly/seeaustralia
#SoMet13AU
Jesse Desjardins - @jessedee
Social Media & Advocacy Manager
Tourism Australia - @australia

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