Social Apps - Utility vs. Triviality

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I presentation demonstrating the difference between social applications that can be deemed trivial (not adding value to the community or the users) and those that can be deemed a utility (providing value).

Technology

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Facebook is moving toward the seamless integration of apps on their platform with a combination of the News Ticker and the Timeline. The News Ticker is a live log of all user actions, while the Timeline is an archive of significant actions the user has taken, grouped by app. When a user takes an action on a third party site or within a third party app, Facebook would like to broadcast that action to the user’s friends. This increases the reach of each user action and provides opportunities for sponsored content. This deck gives an introduction to these changes, an example of what this new process looks like to a user, and best practices for marketers and advertisers to take advantage of these new opportunities.

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